Mask / Weekly treatment, lightly emollient
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: hourshaircare.com
Personal fit
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Your avoid-list
Same job for less elsewhere
$6.33/oz at 6 oz — more than 80% of the 347 masks and treatments , which mostly run $1.63–5.74/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils are present, but low enough to be a finishing touch.
Middle of the range — noticeable on fine hair, light on coarse hair.
Protein appears, low enough to be a supporting ingredient.
Humectants near the top — water-binding is a headline mechanism here.
Conditioning agents sit high in the list — this is a detangling formula.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance sits in the first eight ingredients — a larger share of the formula.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Fragrance | fragrance | The scent | Fragrance |
| Behentrimonium Methosulfate | conditioning agent | Adds slip, lower in the list | Detangles |
| Cetyl Alcohol | fatty alcohol | Body and a little conditioning | Softens |
| Quaternium-80 | silicone | A little smoothing and shine | Buildup |
| Hydrolyzed Pea Protein | film former | A supporting film former | Protein |
| Amodimethicone | silicone | A little smoothing and shine | Buildup |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Listed in the first three ingredients, it is likely a structural part of this formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A conditioning silicone with a positive charge, so it deposits where hair is damaged and stays through rinsing.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A light plant oil used to soften and carry other oil-based ingredients.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A plant protein used for strength claims in vegan formulas.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
A salt of lactic acid used to hold moisture and steady the pH.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A moisture-binding ingredient that occurs naturally in hair and skin.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A moisture-binding ingredient that occurs naturally in hair and skin.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid used for moisture binding and to help set an acidic pH.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid found in hair protein, used in blends for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
The smallest amino acid in hair protein, added for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
One of the amino acids that make up hair protein, added for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid used in conditioning blends that mimic hair's own protein.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid found in hair protein, used in conditioning blends.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid from hair protein, used in amino-acid conditioning blends.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
One of the amino acids that make up hair protein, added for water binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid used in conditioning blends for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An amino acid used in hair conditioning blends.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
A light humectant and carrier that helps extracts dissolve.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A biodegradable hard-water chelator used in place of EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
Ingredient list captured 2026-09-16. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 6 oz
Priced above the products that do the same job. Stores sell it above the $9 line; products that do this job typically go for about $10 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
Above the range for masks and treatments per ounce for a formula that 7 lower-priced products come close to on ingredients and attributes.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
People who want maximum slip — for real detangling slip and moisture that stays in
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates
Dove UV Repair & Glow 10-in-1 Radical Recovery Mask — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Transforms hair to soft and shiny within minutes
The formula carries a recognised shine system — silicone, oil, or light ester.
Reflects light for visible shine.
Addresses all textures, dryness, dullness, and damage
No formula reads the same on every texture; our fit panel is the better guide.
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See the fit panel instead.
Oprah Daily Beauty O-wards 2023 Winner
This is a marketing claim; an ingredient list cannot speak to it.
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Can’t be confirmed from label.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers across very different hair textures — fine, curly 3c/4a, coarse colored/heat-damaged — report the mask leaves hair notably silkier, shinier and easier to detangle.
a wide range of hair types and agesMultiple reviewers with fine hair say it moisturizes without weighing hair down or causing it to go flat.
fine-haired reviewers who use it as their everyday conditioner replacementThe short 2-minute treatment time is repeatedly called out as a convenience that makes people actually use a mask regularly.
general reviewers comparing it to slower deep-conditioning masksSeveral reviewers say it is pricier than other masks but consider the results worth the cost.
repeat buyers
