Product library
Every product we’ve researched
We separate what the formula actually does from what the marketing says. Ingredient lists checked against claims, cost per ounce compared, and every formula read by what it is built to do.
3,887products researched
10 · 24formats · product types
Independentno paid placement, no ads
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Researched formulas
Not marketing claimsIngredient-checked
Against the brand’s own claimsPrice transparent
Cost per ounce, in contextWhy trust this library?
Our process & standards
Not marketing claimsIngredient-checked
Against the brand’s own claimsPrice transparent
Cost per ounce, in contextWhy trust this library?
Our process & standards
Start with the step you are shopping for, then the collection that sounds like your hair.
Pre-shampoo treatments 50
Used before shampoo for a specific job, such as conditioning, detangling or scalp care. The right choice depends on your hair, routine and the product’s directions.
Shampoo — browse by collection 822
The wash step. What each formula lifts off, and how much conditioning it leaves behind.
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.392 products
Dry Hair — Humectants and emollients up front, a moisture-focused treatment, or a high moisture reading.658 products
Damage Repair — A bond-repair, protein, or multi-focus treatment, or protein and ceramides high in the list.77 products
Colour-Treated — Sulfate-free with a colour claim the formula speaks to, or a colour-care or toning treatment.69 products
Scalp Care — Carries a recognised scalp active.52 products
Sulfate-Free — No sulfate detergent in the ingredient list.538 products
Silicone-Free — No silicone, or only water-soluble ones.517 products
Fragrance-Free — No added fragrance on the ingredient list.77 products
Hard-Water Homes — Carries a chelating agent that binds hard-water minerals.521 products
Vegan & Cruelty-Free — The brand states both, and we recorded the source.106 products
Good value — Most stores sell it below what the products that do the same job typically cost.200 products
Drugstore Prices — Priced in the drugstore tier.313 products
Conditioner — browse by collection 699
The rinse-out step — detangling slip, and how much weight the formula leaves on the strand.
Deep Moisture — Humectants and emollients up front, a moisture-focused treatment, or a high moisture reading.620 products
Damage Repair — A bond-repair, protein, or multi-focus treatment, or protein and ceramides high in the list.80 products
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.299 products
Colour-Treated — Sulfate-free with a colour claim the formula speaks to, or a colour-care or toning treatment.80 products
Silicone-Free — No silicone, or only water-soluble ones.300 products
Protein-Free — No hydrolysed protein in the ingredient list.356 products
Fragrance-Free — No added fragrance on the ingredient list.47 products
Vegan & Cruelty-Free — The brand states both, and we recorded the source.89 products
Good value — Most stores sell it below what the products that do the same job typically cost.170 products
Low Build-Up — Little in the formula that needs a detergent wash to remove.234 products
Hard-Water Homes — Carries a chelating agent that binds hard-water minerals.386 products
Drugstore Prices — Priced in the drugstore tier.262 products
Co-wash — browse by collection 98
Conditioning cleansers that wash without a detergent lather.
Low Build-Up — Little in the formula that needs a detergent wash to remove.43 products
Protein-Free — No hydrolysed protein in the ingredient list.44 products
Hard-Water Homes — Carries a chelating agent that binds hard-water minerals.54 products
Drugstore Prices — Priced in the drugstore tier.27 products
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.62 products
Maximum Curls — A definition-forming formula, a curl cream or gel that suits the curly method, or a curl treatment.87 products
Deep Moisture — Humectants and emollients up front, a moisture-focused treatment, or a high moisture reading.92 products
Silicone-Free — No silicone, or only water-soluble ones.62 products
No Drying Alcohol — No short-chain drying alcohol in the ingredient list.73 products
Good value — Most stores sell it below what the products that do the same job typically cost.25 products
Fragrance-Free — No added fragrance on the ingredient list.19 products
Leave-in — browse by collection 421
Stays in after washing: detangling, moisture, and the base a style is built on.
Easy Sprays — Applied as a spray.171 products
Rich Creams — Applied as a cream.87 products
Heat Protection Too — A heat protectant, or a product that also protects against heat.89 products
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.187 products
Damage Repair — A bond-repair, protein, or multi-focus treatment, or protein and ceramides high in the list.67 products
Fine Hair — A light formula by the weight reading.89 products
Deep Moisture — Humectants and emollients up front, a moisture-focused treatment, or a high moisture reading.402 products
Colour-Treated — Sulfate-free with a colour claim the formula speaks to, or a colour-care or toning treatment.25 products
Fragrance-Free — No added fragrance on the ingredient list.24 products
Good value — Most stores sell it below what the products that do the same job typically cost.121 products
Maximum Curls — A definition-forming formula, a curl cream or gel that suits the curly method, or a curl treatment.382 products
Silicone-Free — No silicone, or only water-soluble ones.188 products
Mask / treatment — browse by collection 386
Sit-and-wait treatments. What the formula is built around, and how long it asks for.
Deep Moisture — A treatment built around moisture.120 products
Bond Repair — A treatment built around bond repair.24 products
Protein Boost — A treatment built around protein.30 products
Curl Treatment — A treatment built around curl.12 products
Smoothing — A treatment built around smoothing.19 products
All-Round Repair — A treatment with more than one focus.28 products
Five-Minute Fix — Asks for five minutes or less.102 products
Fragrance-Free — No added fragrance on the ingredient list.36 products
Vegan & Cruelty-Free — The brand states both, and we recorded the source.54 products
Good value — Most stores sell it below what the products that do the same job typically cost.84 products
Silicone-Free — No silicone, or only water-soluble ones.175 products
Drugstore Prices — Priced in the drugstore tier.79 products
Heat protectant — browse by collection 144
Applied before heat. What form it comes in, and how much it weighs hair down.
Easy Sprays — Applied as a spray.75 products
Creams & Lotions — Applied as a cream.31 products
Silicone-Free — No silicone, or only water-soluble ones.49 products
Low Build-Up — Little in the formula that needs a detergent wash to remove.37 products
Damage Repair — A bond-repair, protein, or multi-focus treatment, or protein and ceramides high in the list.31 products
Drugstore Prices — Priced in the drugstore tier.43 products
Good value — Most stores sell it below what the products that do the same job typically cost.23 products
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.49 products
Deep Moisture — Humectants and emollients up front, a moisture-focused treatment, or a high moisture reading.116 products
No Propellant — Not an aerosol — no propellant in the formula.120 products
No Drying Alcohol — No short-chain drying alcohol in the ingredient list.90 products
Protein-Free — No hydrolysed protein in the ingredient list.65 products
Scalp treatment — browse by collection 157
Applied to the scalp rather than the hair: flaking, itch and soreness, and what the formula is built around.
Styler — browse by collection 835
Shapes hair as it dries — stated hold, stated finish, and what the film former is doing.
Maximum Curls — A definition-forming formula, a curl cream or gel that suits the curly method, or a curl treatment.783 products
Gels — Styling gels.155 products
Mousse & Volume — Mousses and foams.138 products
Strong Hold — Strong hold, as the brand states it.103 products
Light & Flexible — Light hold, as the brand states it.130 products
Matte Looks — A matte finish, as the brand states it.53 products
Sleek & Smooth — Smoothing creams.56 products
Texture & Grit — Texture sprays.58 products
Humidity-Proof Hold — A humidity claim, a film former that resists it, or a smoothing or anti-frizz product type.176 products
Volume Boost — A volumising or texturising product type, or a light formula in a wash or conditioner.124 products
Curly Method — Meets the curly-method rules on sulfates, silicones and drying alcohol.567 products
Curl Creams — Curl creams.103 products
Finisher — browse by collection 369
The last step, on dry hair: shine, smoothing, and frizz control.
Hair Oils — Finishing oils.169 products
Serums — Finishing serums.79 products
Shine Sprays — Shine sprays.65 products
Extra Shine — A shine system in the formula, or an oil, serum, or shine spray.340 products
Anti-Frizz — A humidity claim, a film former that resists it, or a smoothing or anti-frizz product type.57 products
Feather-Light — A light formula by the weight reading.39 products
No Propellant — Not an aerosol — no propellant in the formula.271 products
Cruelty-Free — The brand states it, and we recorded the source.160 products
Fragrance-Free — No added fragrance on the ingredient list.31 products
Good value — Most stores sell it below what the products that do the same job typically cost.92 products
Vegan & Cruelty-Free — The brand states both, and we recorded the source.33 products
Damage Repair — A bond-repair, protein, or multi-focus treatment, or protein and ceramides high in the list.39 products
Dry shampoo — browse by collection 3
Applied to dry hair between washes to absorb excess oil. These waterless refresh products do not replace washing.
Every collection is a set of filters over the researched library — never a paid placement, and never a ranking of one brand above another.
Our process & standards
- Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
- Sources are used in that order — the manufacturer first, then regulatory records, then retailers — and a claim only counts as the brand’s when the brand is the one making it.
- Formula readings are derived from that ingredient list by a fixed rule set — the same one the consultation uses to match products to people.
- Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
- We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.