Side by side
amika The Kure Strength Repair Shampoo vs Marc Anthony Coconut & Shea Nourishing Shampoo
98% function match · 12 of the 13 functions we compared match Formula overlap 68%. amika The Kure Strength Repair Shampoo and Marc Anthony Coconut & Shea Nourishing Shampoo share 4 ingredients among each other's most prominent.
Which of these fits your hair?
We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.
Your profile at a glance
- Your answers appear here
- Your answers appear here
- Your answers appear here
- Your answers appear here
When each one is the right call
What each formula is built for, from its own ingredient list.
- The Kure Strength Repair Shampoo — colour-treated hair
- Coconut & Shea Nourishing Shampoo — colour-treated hair
Side by side
Every trait, aligned
One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Hard waterand swimmers dealing with mineral deposit
- Colour-treated hairthat fades faster in a sulfate wash
- Fast-oiling scalpsthat need a real reset wash
- Dry, thirsty hairhumectants and emollients both sit up front
- Hard waterand swimmers dealing with mineral deposit
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Oily scalp or fine hairthat gets weighed down
- Scents bother youthis product carries a scent
- Curly-method routinesthese silicones need a detergent to remove
- Dry or damaged haira strong detergent system strips as it cleans
More facts about each one
- sulfate-free
- sulfate-free
Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".
The bottom line
The bottom line depends on your hair
Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.
$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
The detail behind the table
Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.
Shared and distinct ingredients
Shared and distinct ingredients
Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.
What both formulas carry
What only one of them carries
The Kure Strength Repair Shampoo
Full ingredient list — The Kure Strength Repair Shampoo (40)
-
1
Water
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
- olefin sulfonate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Glycerin
- humectant
-
5
Disodium Cocoamphodiacetate
- amphoteric cleanser
- secondary cleanser
- cleanser
-
6
PEG-7 Glyceryl Cocoate
- emulsifier
- emollient
-
7
Glyceryl Stearate
- emulsifier
- emollient
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
8
Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil
- oil
- emollient
- antioxidant
-
9
Borago Officinalis (Borage) Seed Oil
- oil
- emollient
-
10
Persea Gratissima (Avocado) Oil
- oil
- emollient
-
11
Mangifera Indica (Mango) Seed Butter
- butter
- emollient
-
12
Butyrospermum Parkii (Shea) Butter
- butter
- emollient
- sealant
-
13
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
14
Lavandula Angustifolia (Lavender) Flower Extract
- botanical extract
-
15
Chamomilla Recutita (Matricaria) Flower Extract
- botanical extract
-
16
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
17
Hydrolyzed Quinoa
- film former
- protein
- hydrolysed protein
-
18
Aminomethyl Propanol
- pH adjuster
-
19
Bis-Pca Dimethicone
- silicone
- conditioning agent
-
20
Butylene Glycol
- humectant
- solvent
-
21
Sodium Gluconate
- hard-water chelator
-
22
Disodium Peg-12 Dimethicone Sulfosuccinate
- mild anionic cleanser
- emollient
- light ester
- silicone
- water-soluble silicone
-
23
PEG-12 Dimethicone
- emollient
- silicone
- water-soluble silicone
-
24
PEG-150 Distearate
- thickener
- emulsifier
-
25
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
26
Polyquaternium-7
- conditioning agent
- film former
- polymer
-
27
Polysorbate 20
- solubilizer
- emulsifier
-
28
Propylene Glycol
- humectant
- solvent
-
29
Sodium Methyl Cocoyl Taurate
- mild anionic cleanser
- cleanser
-
30
Citric Acid
- pH adjuster
- hard-water chelator
-
31
Dehydroacetic Acid
- preservative
-
32
Benzyl Alcohol
- preservative
- solvent
-
33
Phenoxyethanol
- preservative
-
34
Potassium Sorbate
- preservative
-
35
Sodium Benzoate
- preservative
-
36
Benzoic Acid
- preservative
-
37
Fragrance
- fragrance
- declared fragrance
-
38
Benzyl Benzoate
- fragrance
- named fragrance allergen
-
39
Hydroxycitronellal
- fragrance
- named fragrance allergen
-
40
Limonene
- fragrance
- named fragrance allergen
Full ingredient list — Coconut & Shea Nourishing Shampoo (48)
-
1
Water
- solvent
-
2
Sodium C14-16 Olefin Sulfonate
- olefin sulfonate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Glycerin
- humectant
-
5
Cocamide MEA
- secondary cleanser
- nonionic cleanser
- thickener
-
6
Glycol Stearate
- opacifier
- emollient
-
7
Sodium Chloride
- salt
- thickener
-
8
Cocos Nucifera (Coconut) Oil
- oil
- emollient
-
9
Butyrospermum Parkii (Shea) Butter
- butter
- emollient
- sealant
-
10
Biotin
- vitamin
-
11
Panthenol
- humectant
- conditioning agent
- vitamin
- Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
12
Tocopheryl Acetate
- antioxidant
- vitamin
-
13
Vitis Vinifera (Grape) Seed Oil
- oil
- emollient
-
14
Hydrolyzed Keratin
- film former
- protein
- hydrolysed protein
-
15
Bambusa Vulgaris Shoot Extract
- botanical extract
-
16
Alanine
- amino acid
-
17
Isoleucine
- amino acid
-
18
Serine
- amino acid
-
19
Threonine
- amino acid
-
20
Valine
- amino acid
-
21
Phenylalanine
- amino acid
-
22
Proline
- amino acid
-
23
Glycine
- amino acid
-
24
Histidine
- amino acid
-
25
Arginine
- amino acid
- humectant
-
26
Aspartic Acid
- amino acid
- pH adjuster
-
27
Sodium PCA
- humectant
-
28
Citric Acid
- pH adjuster
- hard-water chelator
-
29
Guar Hydroxypropyltrimonium Chloride
- conditioning agent
- polymer
- gum
-
30
Divinyldimethicone/Dimethicone Copolymer
- silicone
- film former
-
31
Propylene Glycol
- humectant
- solvent
-
32
Amodimethicone
- silicone
- conditioning agent
- film former
-
33
Polyquaternium-10
- conditioning agent
- film former
- polymer
-
34
Polyquaternium-55
- conditioning agent
- film former
- polymer
-
35
Sodium PCA
- humectant
-
36
C12-13 Pareth-23
- emulsifier
-
37
C12-13 Pareth-3
- emulsifier
-
38
Sodium Lactate
- humectant
- pH adjuster
-
39
Cetrimonium Chloride
- conditioning agent
- cleanser
-
40
Trideceth-12
- emulsifier
- solubilizer
-
41
Butylene Glycol
- humectant
- solvent
-
42
Disodium EDTA
- hard-water chelator
-
43
Caramel
- colourant
-
44
Magnesium Nitrate
- salt
-
45
Magnesium Chloride
- salt
-
46
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
47
Methylisothiazolinone
- isothiazolinone
- preservative
-
48
Fragrance
- fragrance
- declared fragrance
Claims check
What each brand says, against what each formula shows
Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.
The Kure Strength Repair Shampoo
Strengthen hair with keratin and wheat protein
Partly supportedSupports the surface, not a treatment.Gently clean and deeply condition
Stated by brandCan’t be confirmed from label.Repair environmental damage
Partly supportedSupports the surface, not a treatment.
Coconut & Shea Nourishing Shampoo
Gently cleanses hair and scalp
Stated by brandCan’t be confirmed from label.Nourishes
SupportedHelps hair feel hydrated.Prevents essential moisture loss
SupportedHelps hair feel hydrated.Helps reduce frizz, split ends and breakage
Partly supportedSupports the surface, not a treatment.Locks in moisture for silky smooth results
SupportedHelps hair feel hydrated.Paraben-free
SupportedPreserved without parabens.Sulfate-free
SupportedGentler on colour and coils.Phthalate-free
Stated by brandCan’t be confirmed from label.
What owners say
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.
Amika The Kure Strength Repair Shampoo draws complaints about the packaging.
The Kure Strength Repair Shampoo
Reviewers describe the formula as gentle and safe for color-treated and chemically treated hair
color-treated/chemically treated hairStrong overall satisfaction, reviewers describe it as fixing hair damage, high star ratings (83 percent five-star)
Reviewers report visibly stronger, less damaged hair and reduced breakage after repeated use
Reviewers report noticeable improvement in overall hair health and condition with continued use
Isolated shipping/packaging complaint (opened conditioner bottle), not a product-performance complaint
Coconut & Shea Nourishing Shampoo
One reviewer with fine or oily hair felt the formula could feel a bit heavy, while reviewers with dry or damaged hair called it a total win.
Several reviewers call it an affordable, budget-friendly option compared to salon shampoos.
Reviewers frequently describe a pleasant coconut scent, though a couple find it stronger than expected.
Many reviewers with dry, damaged or frizzy hair say it leaves hair noticeably softer and less frizzy.
Price check
Cost per ounce, in context
Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.
$1.25/oz vs $3.07/oz — amika The Kure Strength Repair Shampoo costs about 2.5× more per ounce than Marc Anthony Coconut & Shea Nourishing Shampoo.
Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.
Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.
Compare with something else
Close formulas to each of these, as their own comparison pages.
The Kure Strength Repair Shampoo · Coconut & Shea Nourishing Shampoo · All shampoos in the library
How this page was made
- This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
- We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
- The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 9 sources were consulted across the products on this page.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Still unsure? Take your consultation or browse more products.
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