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Side by side

amika The Kure Strength Repair Shampoo vs Pattern Beauty Hydration Shampoo

96% function match · 12 of the 13 functions we compared match Formula overlap 57%. amika The Kure Strength Repair Shampoo and Pattern Beauty Hydration Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • The Kure Strength Repair Shampoo — colour-treated hair
  • Hydration Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
amika The Kure Strength Repair Shampoo — 9.2 oz container amika

The Kure Strength Repair Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Moisture-rich
Pattern Beauty Hydration Shampoo — brand photograph Pattern Beauty

Hydration Shampoo

  • Shampoo
  • Masstige
  • Sulfate-free
  • Moisture-rich
Price, size & price per ounce
$29 9.2 oz · $3.07/oz
$37.79 9.8 oz · $3.86/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 76% of the 817 shampoos we’ve priced
Same job for less elsewhere $$$$$ Masstige tier · costs more than 84% of the 817 shampoos we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Same
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Slip / detangling Same
Moderate Conditioning agents are present, lower in the list. Your hair
Moderate Conditioning agents are present, lower in the list. Your hair
Weight on hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Target
Ulta · Target
Free of
  • sulfate-free
  • sulfate-free
Vegan
—
Not vegan · ingredient list
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientThe Kure Strength Repair ShampooHydration Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#2Leading
Cocamidopropyl Betaine
Cleanses
#3Leading
#3Leading
Glycerin
Moisturizes
#4Supporting
#21Below the 1% line
Fragrance
Fragrance
#37Below the 1% line
#29Below the 1% line

What only one of them carries

The Kure Strength Repair Shampoo

Hydration Shampoo

Full ingredient list — The Kure Strength Repair Shampoo (40)
Full ingredient list — Hydration Shampoo (42)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsThe Kure Strength Repair ShampooHydration Shampoo
Supported
0
0
Partly supported
2
0
Stated by brand
1
3
Potential conflict
0
0

The Kure Strength Repair Shampoo

  • Strengthen hair with keratin and wheat proteinPartly supportedSupports the surface, not a treatment.
  • Gently clean and deeply conditionStated by brandCan’t be confirmed from label.
  • Repair environmental damagePartly supportedSupports the surface, not a treatment.

Hydration Shampoo

  • Cleanses Without StrippingStated by brandCan’t be confirmed from label.
  • Biotin-InfusedStated by brandNot something a label can show.
  • Blend of 10 OilsStated by brandCheck the position, not the name.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Amika The Kure Strength Repair Shampoo draws complaints about the packaging; Pattern Beauty Hydration Shampoo draws complaints about weight and the price.

The Kure Strength Repair Shampoo

Reviewers describe the formula as gentle and safe for color-treated and chemically treated hair

color-treated/chemically treated hair

Strong overall satisfaction, reviewers describe it as fixing hair damage, high star ratings (83 percent five-star)

Reviewers report visibly stronger, less damaged hair and reduced breakage after repeated use

Reviewers report noticeable improvement in overall hair health and condition with continued use

Isolated shipping/packaging complaint (opened conditioner bottle), not a product-performance complaint

Hydration Shampoo

Hydrates curls without leaving hair feeling heavy or greasy

curly/coily 3a-4c reviewers

Gentle on sensitive scalps

reviewers with sensitive scalp/skin

Can weigh down fine or lower-density curly hair when used with the full heavier Pattern conditioner line

fine-hair/lower-density curl reviewers, brand-wide pattern

Premium price point relative to drugstore curly-hair shampoos

budget-conscious reviewers

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$3.07/oz vs $3.86/oz — Pattern Beauty Hydration Shampoo costs about 1.3× more per ounce than amika The Kure Strength Repair Shampoo.

$0.00/oz median $1.48/oz $17.29/oz $3.07/oz The Kure Strength Repair S $3.86/oz Hydration Shampoo

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readThe Kure Strength Repair ShampooHydration Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

The Kure Strength Repair Shampoo vs Coconut & Shea Nourishing ShampooMarc Anthony · 98% function matchHydration Shampoo vs Coconut & Shea Nourishing ShampooMarc Anthony · 98% function matchThe Kure Strength Repair Shampoo vs Argan Oil Hydrating ShampooMarc Anthony · 94% function matchHydration Shampoo vs SMOOTH.AGAIN.WASHKevin Murphy · 94% function matchThe Kure Strength Repair Shampoo vs Clean Beauty Hydrate ShampooPaul Mitchell · 94% function matchHydration Shampoo vs Clean Beauty Hydrate ShampooPaul Mitchell · 94% function matchThe Kure Strength Repair Shampoo vs SMOOTH.AGAIN.WASHKevin Murphy · 93% function matchHydration Shampoo vs Argan Oil Hydrating ShampooMarc Anthony · 94% function match

The Kure Strength Repair Shampoo · Hydration Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 9 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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