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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Same job, lessNot Your Mother's Curl Talk Bond Building Shampoo — 8 oz container
Not Your Mother's · ShampooCurl Talk Bond Building Shampoo
  • Sulfate-free
  • Deep clean
$10–11 · 8 fl oz · $1.36/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
High slipWella Nutricurls Shampoo For Waves — 8.4 oz container
Wella · ShampooNutricurls Shampoo For Waves
  • Sulfate-free
  • Protein-free
$11.48 · 8.4 fl oz (250 ml) · $1.36/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Scalp activeAs I Am Jamaican Black Castor Oil Shampoo — 8 oz container
As I Am · ShampooJamaican Black Castor Oil Shampoo
  • Scalp active
  • Sulfate-free
$10.99 · 8 fl oz · $1.37/oz · SalonBest for: Flaking scalps
CleansingMoisture
Good valueAs I Am Long & Luxe Strengthening Shampoo — 8 oz container
As I Am · ShampooLong & Luxe Strengthening Shampoo
  • Scalp active
  • Sulfate-free
$10.95 · 8 fl oz · $1.37/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Good valueAs I Am Onion Shampoo — front of package
As I Am · ShampooOnion Shampoo
  • Sulfate-free
  • Protein-free
$10.99 · 8 fl oz · $1.37/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipJane Carter Solution Renewable Difference Detox Shampoo — container
Jane Carter Solution · ShampooRenewable Difference Detox Shampoo
  • Sulfate-free
  • Protein-free
$11 · 8 fl oz · $1.38/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Biolage Biolage Smooth Proof Shampoo — 13.5 fl oz (400 ml)
Biolage · ShampooSmooth Proof Shampoo
  • Protein-free
  • Deep clean
13.5 fl oz (400 ml) · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Eva NYC H2-Whoa Hydrating Shampoo — 10 oz container
Eva NYC · ShampooH2-Whoa Hydrating Shampoo
  • Sulfate-free
  • Curly method
about $14 · 10 fl oz · $1.40/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueEva NYC Lift Off Volumizing Shampoo — 10 oz container
Eva NYC · ShampooLift Off Volumizing Shampoo
  • Sulfate-free
  • Protein-free
$11–14 · 10 fl oz · $1.40/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessEva NYC Take Care Healthy Hair Shampoo — 10 oz container
Eva NYC · ShampooTake Care Healthy Hair Shampoo
  • Sulfate-free
  • Protein-free
$14 · 10 fl oz · $1.40/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Good valueRusk Deepshine PlatinumX Purple Shampoo — 12 oz container
Rusk · ShampooDeepshine PlatinumX Purple Shampoo
  • Deep clean
  • Hard water
$16.80 · 12 fl oz · $1.40/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Good valueR+Co DE LUXE REPARATIVE SHAMPOO — 8.5 fl oz
R+Co · ShampooDE LUXE REPARATIVE SHAMPOO
  • Sulfate-free
  • Deep clean
$12 · 8.5 fl oz · $1.41/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Same job, lessBiolage Biolage Color Last Shampoo — 13.5 fl oz (400 ml)
Biolage · ShampooColor Last Shampoo
  • Protein-free
  • Deep clean
13.5 fl oz (400 ml) · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Kristin Ess High Gloss Shampoo — 8.45 oz container
Kristin Ess · ShampooHigh Gloss Shampoo
  • Sulfate-free
  • Protein-free
$11.99 · 8.45 fl oz · $1.42/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipTGIN Balance Scalp Clarifying Shampoo — front of package
TGIN · ShampooBalance Scalp Clarifying Shampoo
  • Sulfate-free
  • Protein-free
about $17 · 12 fl. oz. / 354 ml · $1.42/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Paul Mitchell Color Protect Shampoo — 10.14 fl oz (300 ml)
Paul Mitchell · ShampooColor Protect Shampoo
  • Deep clean
  • Hard water
$14.47 · 10.14 fl oz (300 ml) · $1.43/oz · SalonBest for: Scalps that oil up within a day
CleansingMoisture
Same job, lessPureology Smooth Perfection Shampoo — 33.8 oz container
Pureology · ShampooSmooth Perfection Shampoo
  • Sulfate-free
  • Deep clean
$43–51 · 33.8 fl oz · $1.43/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Klorane Shampoo with Quinine and B Vitamins — 13.5 oz container
Klorane · ShampooShampoo with Quinine and B Vitamins
  • Protein-free
  • Deep clean
$18–20 · 13.53 fl oz (400 ml) · $1.44/oz · PrestigeBest for: Hair that stiffens on protein
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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