Skip to main content
Not Your Mother's · Curl Talk Bond Building

Curl Talk Bond Building Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Moisture-rich
  • Vegan · label states
  • Cruelty-free · label states
Size8 fl ozmost listed · 2 sizes
Price$10–11commonly seen · 8 oz
Price / oz$1.36/ozat 8 oz
Where to buy7 stores · 2 sizes

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Strength: Strong

Listing used for research: target.com

Personal fit

Is this right for you?

Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.

  • In 10 minutes we can identify your exact hair condition and traits.
  • Every product matched against your hair across the 23 factors we check.
  • A personalized routine for your daily life — your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49.00 one-time consultation, no subscription

Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.

Start your consultation

Priced with its peers

$1.36/oz at 8 oz — less than 52% of the 805 shampoos , which mostly run $0.81–3.01/oz.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash
Fast-oiling scalpsthat need a real reset wash
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products

Maybe skip if

this product carries a strong scent
Dry or damaged haira strong detergent system strips as it cleans

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterWater (Aqua) solvent The base everything else is dissolved in Neutral
Sodium Lauroyl Sarcosinate mild anionic cleanser — Cleanses
Sodium Cocoyl Isethionate mild anionic cleanser — Cleanses
Cocamidopropyl Hydroxysultaine amphoteric cleanser — Cleanses
Glycol Distearate opacifier Makes the product look creamy Softens
PEG-150 Distearate thickener Sets the texture Stabilizes
Propanediol humectant Pulls water into the hair Moisturizes
Hydroxypropylgluconamide humectant Pulls water into the hair Detangles
Rice Amino Acids amino acid A trace of amino acids Protein
FragranceFragrance (Parfum) fragrance The scent Fragrance
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Ethylhexylglycerin preservative Keeps the product from spoiling Softens
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present. Vegan and cruelty-free.
Full ingredient list (23)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Water (Aqua)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium Lauroyl Sarcosinate
    General function

    A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    PubChem
    • mild anionic cleanser
    • cleanser
  • 3 Sodium Cocoyl Isethionate
    General function

    A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • 4 Cocamidopropyl Hydroxysultaine
    General function

    A mild co-cleanser that keeps foam stable in hard water.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 5 Glycol Distearate
    General function

    A wax that gives shampoo its pearly look and a slightly richer feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 6 PEG-150 Distearate
    General function

    A thickener that gives shampoo and body wash their pourable, slightly gel-like texture.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    • thickener
    • emulsifier
  • 7 Propanediol
    General function

    A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 8 Hydroxypropylgluconamide
    General function

    A sugar-derived conditioning agent used in bond-repair positioned formulas for moisture and slip.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    • humectant
    • conditioning agent
  • 9 Hydroxypropylammonium Gluconate
    General function

    A sugar-derived conditioning agent with a positive charge, used alongside hydroxypropylgluconamide.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • humectant
    • conditioning agent
  • 10 Aspergillus Ferment
    • botanical extract
  • 11 Arginine
    General function

    An amino acid that holds water and carries a positive charge, so it is drawn to damaged spots on the strand.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
    • humectant
  • 12 Rice Amino Acids
    General function

    An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
    • humectant
    • protein
  • 13 Persea Gratissima (Avocado) Oil
    General function

    A rich oil used in masks and heavier creams for softness on coarse or dry hair.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 14 Mauritia Flexuosa (Buriti) Fruit Oil · Mauritia Flexuosa Fruit Oil
    General function

    A rich orange fruit oil used in small amounts in curl and colour-care products.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
    • antioxidant
  • 15 Sclerocarya Birrea (Marula) Seed Oil · Sclerocarya Birrea Seed Oil
    General function

    Marula oil - light, stable, used for shine and softness.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 16 Polyquaternium-10
    General function

    A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 17 Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
    General function

    A guar-bean conditioning polymer that deposits during rinsing. It is why a strong shampoo can still leave hair combable.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 18 Tocopherol
    • antioxidant
    • vitamin
  • 19 Tetrasodium Glutamate Diacetate
    General function

    A biodegradable hard-water chelator used in place of EDTA.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 20 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 21 Phenoxyethanol
    • preservative
  • 22 Ethylhexylglycerin
    General function

    A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • preservative
    • emollient
  • 23 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator

What the whole list adds up to

  • 5 emollients
  • 5 humectants
  • 3 cleansers
  • 3 conditioning agents
  • 3 oils
  • 2 solvents
  • 2 mild anionic cleansers
  • 2 amino acids
  • 2 antioxidants
  • 2 polymers
  • 2 hard-water chelators
  • 2 preservatives
  • 1 amphoteric cleanser
  • 1 secondary cleanser

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8 oz

Commonly seen $10–11 Midpoint $10.89 · 4 stores · checked Aug 30
Good value under $11 Under $1.32/oz it costs less than three-quarters of the 8 products we score as doing the same job

Good value on sale. Some stores sell it under the $11 line; products that do this job typically go for about $34 at this size.

Sizes

2 oz
$3
$1.50/oz
8 ozmost listed
$10–11
$1.36/oz

The sizes cost about the same per ounce.

Show the price ladder
Where we’ve seen it7 listings · 6 stores

8 ozmost listedBest per ounce

2 oz

  • Target
    $3.00
    2 oz · $1.50/oz
    Aug 30Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 8 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
  3. Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.32/oz; at 8 oz that is $11. Under that line you are paying less than most of them.
  4. Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
  5. About $34 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.

Formula

Formula score
10 of 10

A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.

How the score is counted
  • 2 products that do the same job cost less per ounce
  • Costs less per ounce than 52% of the 805 shampoos we’ve priced
  • Covers 7 of the 7 things a shampoo should do
  • Reviewers mention 2 things they like about how it performs
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

PanteneLowest cost per oz Pro-V Miracles Infinite Lengths Biotin + Collagen Sulfate-Free Shampoo $0.74/oz $0.62/oz less
  • Sulfate-free
  • Deep clean
  • Curly method
· Close function
Function
  • Oils and butters
Also
  • Floral scent
  • 13.5 oz bottle
Compare
Not Your Mother'sClose function Way to Grow Shampoo $1.00/oz $0.36/oz less
  • Sulfate-free
  • Deep clean
  • Curly method
Function
  • Oils and butters
Also
  • Fruity scent
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Built for wavy to coily hair

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Colour-treated hair who want washing without sulfates and a proper reset wash

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance or dry or damaged hair

Best alternative if not

Consider Pantene Pro-V Miracles Infinite Lengths Biotin + Collagen Sulfate-Free Shampoo, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Free from sulfates, silicones, parabens, and drying alcohols

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

Vegan, gluten-free, and cruelty-free

Our researched record has this brand or product as vegan.

—

Supported

Matches our researched record.

Safe for color-treated and natural hair

It avoids sulfate detergents, which are the usual cause of fast fade.

  • Hydroxypropylammonium Gluconate
  • Mauritia Flexuosa (Buriti) Fruit Oil
  • Polyquaternium-10
Supported

Less fade per wash.

Suitable for all curl types

No formula reads the same on every texture; our fit panel is the better guide.

—

Stated by brand

See the fit panel instead.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Many reviewers, including some using the product for months as a repeat purchase, report enhanced curl definition and reduced frizz across curl types.

curly and wavy-curly (2A-4C) hair

Fragrance is frequently praised as pleasant and long-lasting.

A recurring subset of reviewers report noticeable hair shedding or thinning after switching to this shampoo.

multiple independent reviewers, unconfirmed causation

Reviewers across several curl types (2A-4C) report the shampoo leaves hair and scalp dry, sometimes with tangling that persists even after conditioner.

curly-hair reviewers, various porosities

Results are inconsistent by hair type: some report a gentle, non-stripping cleanse safe for frequent use, while others (including fine or 2C-pattern hair) report scalp oiliness or itchiness.

varies by curl pattern and scalp type

More from Not Your Mother's

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 7 of 18 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-08-25.

Your personalized hair plan

One thoughtful questionnaire, about 30 minutes, and a plan built around your hair — with the reason behind every recommendation.

Free to complete · $49.00 once to unlock your full plan · No subscription · Nothing you must buy

Start your consultation