Shampoo / Clarifying, deep-cleaning
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Reviewers describe it as golden amber, island pineapple, sweet, tropical orange.
Strength: Strong
Listing used for research: dollargeneral.com
Personal fit
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$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$1.38/oz at 13 oz, less than 53% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A reset wash that removes oil, buildup, and most residue.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
Humectants appear, but low enough to be a minor part.
No over-the-counter scalp active.
Contains chelators, which bind hard-water and pool minerals.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Protein high in the list: a strengthening formula, not a moisture one.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Ppg-2 Hydroxyethyl Coco/Isostearamide | emulsifier | Keeps oil and water mixed | Stabilizes |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Hydrolyzed Keratin | film former | Lays down the film that holds a shape | Protein |
| Argania Spinosa Kernel OilArgania Spinosa (Argan) Kernel Oil | oil | Coats and softens the strand | Softens |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Amodimethicone | silicone | A little smoothing and shine | Buildup |
| DMDM Hydantoin | formaldehyde releaser | — | Stabilizes |
| Diazolidinyl Urea | formaldehyde releaser | — | Stabilizes |
| Iodopropynyl Butylcarbamate | preservative | Keeps the product from spoiling | Stabilizes |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
An ethoxylated or propoxylated formulation aid. Ingredients of this family keep oils, silicones and fragrance evenly dispersed in a water-based product.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A mild co-cleanser that keeps foam stable in hard water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Size decides where it goes. In fibre testing, fractions around 221 and 2,577 Da reached the cortex while a 75,440 Da fraction stayed on the surface. A label prints the name, never the size, so a protein line is a claim about the ingredient rather than about the depth.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A wax that makes shampoo look pearly and adds a slightly richer feel.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A conditioning polymer used for detangling and light hold.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Light and water-binding rather than oily, so it adds less weight than oils or butters do.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A certified colour added to tint the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
A certified colour that tints the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
A certified colour used to tint the product itself, not the hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
Ingredient list captured 2026-09-06. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 13 oz
Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $18 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Colour-treated hair who want washing without sulfates and a proper reset wash
Worth skipping for anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Helps resist breakage caused by brushing and styling, while enhancing a luminescent shine
Protein sits in the first eight ingredients.
Reinforces a damaged strand.
Strands that are strengthened from within and nourished throughout for longer, stronger hair
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Helps defend against split-ends and fly-aways
Possible from silicones or film formers, but not something the list targets.
May help, but not a primary focus.
Paraben-free with sulfate-free surfactants
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Multiple reviewers say hair feels noticeably softer and easier to detangle within the first few washes
verified purchasersReviewers describe a thick, luxurious lather that rinses out cleanly without leaving residue
retailer-generated review summary plus individual reviewersReviewers repeatedly describe the scent as sweet and long-lasting, and it is by far the most-tagged review facet on this listing
Walmart verified purchasers, 207 of 416 reviews tag scentSome reviewers note the lather's texture has changed between batches, moisturizing and foaming well in some but not all purchases
retailer-generated review summary
