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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Great for curlsPaul Mitchell Clean Beauty Everyday Shampoo — container, alternate view
Paul Mitchell · ShampooClean Beauty Everyday Shampoo
  • Sulfate-free
  • Protein-free
8.5 fl oz · OnlineBest for: Curly–Coily hair
CleansingMoisture
Same job, lessAlba Botanica More Moisture Shampoo, Coconut Milk — 12 fl oz
Alba Botanica · ShampooMore Moisture Shampoo, Coconut Milk
  • Sulfate-free
  • Curly method
$8.39 · 12 fl oz · $0.70/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Good valuePureology Pureology Pure Volume Shampoo — 33.8 oz container
Pureology · ShampooPure Volume Shampoo
  • Scalp active
  • Sulfate-free
$23.61 · 33.81 fl oz · $0.70/oz · DrugstoreBest for: Flaking scalps
CleansingMoisture
Kristin Ess Deep Clean Clarifying Shampoo — container, alternate view
Kristin Ess · ShampooDeep Clean Clarifying Shampoo
  • Deep clean
  • Hard water
$24 · 33.81 fl oz · $0.71/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Good valueKristin Ess Kristin Ess The One Signature Shampoo — 33.8 oz container
Kristin Ess · ShampooThe One Signature Shampoo
  • Sulfate-free
  • Deep clean
about $24 · 33.8 fl oz · $0.71/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Same job, lessMethod smoothing shampoo - serene escape — 14 oz container
Method · Shampoosmoothing shampoo - serene escape
  • Sulfate-free
  • Protein-free
$9–10 · 14.0 fl oz · $0.71/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Method volumizing shampoo - pure peace — 14 oz container
Method · Shampoovolumizing shampoo - pure peace
  • Sulfate-free
  • Protein-free
$9–10 · 14.0 fl oz · $0.71/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessAttitude Color Shampoo - Sensitive Skin — 16 oz container
Attitude · ShampooColor Shampoo - Sensitive Skin
  • Protein-free
  • Deep clean
$10 · 16 fl oz · $0.72/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Maui Moisture Clarifying Shampoo — 13 oz container
Maui Moisture · ShampooClarifying Shampoo
  • Sulfate-free
  • Protein-free
$8–10 · 13 fl oz · $0.73/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
Suave Baby Curl Shampoo — 13.5 oz container
Suave · ShampooBaby Curl Shampoo
  • Fragrance-free
  • Unscented
$9.99 · 13.5oz · $0.74/oz · DrugstoreBest for: People sensitive to fragrance
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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  • Formula-based product picks
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