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Head & Shoulders

Bare Minimal Ingredients Pure Clean 2in1 Anti-Dandruff Shampoo and Conditioner

Shampoo / Everyday cleanser, balanced

  • Shampoo
  • Sulfate-free
  • Silicone-free
  • Protein-free
  • Not cruelty-free · PETA-listed
Size13.5 fl oz
Price$9.99 Good valueseen at one store · 13.5 oz
Price / oz$0.74/ozat 13.5 oz
Where to buy1 store

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Reviewers describe it as coconut.

Strength: Light

Listing used for research: target.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49 with 60 days of follow-up questions and plan updates

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Lower cost than most shampoos

$0.74/oz at 13.5 oz, less than 77% of the 1544 shampoos , which mostly run $0.79–3.04/oz.

Price and stores

Great for

Flaking scalpsit has an over-the-counter active
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list

Maybe skip if

this product has a light scent
Hair that needs proteinthere is none in this list
Hard waterno chelator here to bind the minerals
Non-medicated routinesthis is an over-the-counter drug as well as a cosmetic
Vegan and cruelty-freeour record does not support both claims here

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Moderate

Removes oil and product; leaves some conditioning behind.

Expected lather Moderate

An ordinary shampoo lather.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Water-binding (humectants) None found

No humectants, so nothing here pulls water into the hair.

Scalp active pyrithione zinc, 1%

Carries an over-the-counter scalp active, listed under Drug Facts.

Hard-water defence None

No chelating agent in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Protein None

No protein or amino acids in the list.

Fragrance Prominent

Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Water solvent The base everything else is dissolved in Neutral
Lauramidopropyl Betaine amphoteric cleanser — Cleanses
Sodium Cocoyl Isethionate mild anionic cleanser — Cleanses
Fragrance fragrance The scent Fragrance
Polyquaternium-10 conditioning agent A little conditioning left behind Detangles
Acrylates Copolymer film former A supporting film former Holds
Sodium Benzoate preservative Keeps the product from spoiling Stabilizes
Citric Acid pH adjuster Fine-tunes the pH pH balancer
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. An over-the-counter scalp active is listed (pyrithione zinc 1%).
Full ingredient list (8)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Lauramidopropyl Betaine
    General function

    A gentle secondary cleanser that thickens the formula and improves lather.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May suitVery dry or highly damaged hair

    One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    PubChem
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 3 Sodium Cocoyl Isethionate
    General function

    A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitCurls or waves needing flexible hold

    The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

    May suitDry, coarse, or high-porosity hair

    A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

    May suitVery dry or highly damaged hair

    Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

    • mild anionic cleanser
    • cleanser
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 4 Fragrance
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 5 Polyquaternium-10
    General function

    A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 6 Acrylates Copolymer
    General function

    A hold polymer that forms a firm, humidity-resistant film. It is the usual source of a hard cast in gels.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

    May suitMaximum-hold styling

    Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

    DependsBuild-up-sensitive routines

    Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

    • film former
    • polymer
  • 7 Sodium Benzoate
    General function

    A food-grade preservative that works only in acidic formulas, which is why it usually appears alongside citric acid.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 8 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator

What the whole list adds up to

  • 2 cleansers
  • 2 film formers
  • 2 polymers
  • 1 solvent
  • 1 amphoteric cleanser
  • 1 secondary cleanser
  • 1 mild anionic cleanser
  • 1 fragrance
  • 1 declared fragrance
  • 1 conditioning agent
  • 1 preservative
  • 1 pH adjuster
  • 1 hard-water chelator

Drug facts actives

  • pyrithione zinc 1%

This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.

Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 13.5 oz

Seen at $9.99 1 store · checked Aug 22
Good value under $10 Under $0.72/oz it costs less than three-quarters of the 8 products we score as doing the same job

Usually a good value. Most stores sell it under the $10 line, and products that do this job typically go for about $16 at this size.

Show the price ladder
Where we’ve seen it1 listing · 1 store
  • Target
    $9.99
    13.5 oz · $0.74/oz
    Aug 22Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 13.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $9.99 is the price we have observed for the 13.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.72/oz; at 13.5 oz that is $10. Under that line you are paying less than most of them.
  4. About $16 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 13.5 oz.

Formula

Formula score
8 of 10

This formula covers the systems a shampoo is built around, and it costs less per ounce than most of the shampoos we have researched.

How the score is counted
  • Costs less per ounce than 77% of the 1544 shampoos we’ve priced
  • Covers 5 of the 7 things a shampoo should do
  • Reviewers mention 2 things they like about how it performs
  • Reviewers mention 2 recurring complaints
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Head & ShouldersSame function Bare Anti-Dandruff Soothing Hydration Shampoo, Sulfate Free $1.23/oz $0.49/oz more
  • Scalp active
  • Sulfate-free
  • Protein-free
Compare
Head & ShouldersSame function Bare Sensitive Scalp Care Shampoo $1.47/oz $0.73/oz more
  • Scalp active
  • Fragrance-free
  • Unscented
Differs
  • Unscented
Compare
Head & ShouldersLowest cost per oz Bare Itchy Scalp Relief Anti-Dandruff Shampoo $0.74/oz
  • Scalp active
  • Fragrance-free
  • Sulfate-free
· Same function
Differs
  • Mint scent, not coconut
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Flaking scalps, for an over-the-counter scalp active and washing without sulfates

Biggest tradeoff

Less suited to anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or hard water without a chelating wash

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
4
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
0% sulfates, silicones, and dyes

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

only 9 ingredients

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Dermatologist Verified Safe & Effective

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Americas #1 dandruff shampoo brand

A sales or award claim. It says nothing about what is in the bottle.

—

Stated by brand

Popularity, not performance.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Light coconut scent generally well received, compared favorably to salon products

general

Effective dandruff/flake control noted quickly, some reporting relief after a single wash

oily scalp with dandruff

A subset of users saw no noticeable dandruff improvement after roughly a month of regular use

general

Some reviewers report hair left dry, tangled, or weighed down after use, inconsistent with a leave-clean-feeling shampoo

curly/frizzy and thick hair

More from Head & Shoulders

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
  • Ingredient references are linked for 2 of 6 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-08-25.

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