ORS ORS Olive Oil Deep Cleansing Creamy Aloe Shampoo for Rejuvenating Moisture — 12.5 oz container

ORS

Olive Oil Deep Cleansing Creamy Aloe Shampoo for Rejuvenating Moisture

Shampoo / Clarifying, deep-cleaning

Shampoo
Moisture-rich
Cruelty-free · PETA-listed

Size12.5 fl oz

Price$8.99seen at one store · 12.5 oz

Price / oz$0.72/ozat 12.5 oz

Where to buy1 store · $8.99–8.99

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Reviewers describe it as coconut.

Manufacturer page: orshaircare.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Cleansing strength Strong Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent Coconut & tropicalStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates Sulfate detergent Not in your profile

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 37 ingredientsA long list Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most shampoos

$0.72/oz at 12.5 oz, less than 78% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.

Price and stores

Great for

Fast-oiling scalpsthat need a real reset wash

Dry, thirsty hairhumectants and emollients both sit up front

Hard waterand swimmers dealing with mineral deposit

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent

Sulfate-free routinesit uses a sulfate detergent

Curly-method routinesthese silicones need a detergent to remove

Dry or damaged haira strong detergent system strips as it cleans

Picking it up locallywe’ve only seen it sold in one channel

How much cleansing you need depends on how fast your scalp gets oily, how much product you layer and your water. The consultation works that out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

A reset wash that removes oil, buildup, and most residue.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua	solvent	The base everything else is dissolved in	Neutral
Ammonium Lauryl Sulfate	sulfate cleanser	—	Cleanses
Ammonium Laureth Sulfate	sulfate cleanser	—	Cleanses
Disodium Cocoamphodipropionate	amphoteric cleanser	—	Cleanses
Cocamide MEA	secondary cleanser	Softens the main detergent	Cleanses
Trideceth-7 Carboxylic Acid	emulsifier	Keeps oil and water mixed	Stabilizes
Olea Europaea (Olive) Fruit Oil	oil	Coats and softens the strand	Softens
Aloe Barbadensis Leaf Juice	humectant	Pulls water into the hair	Moisturizes
Hydrolyzed Collagen	film former	A supporting film former	Protein
Cetyl Triethylmonium Dimethicone Peg-8 Succinate	emollient	A softening touch, low in the list	Buildup
FragranceParfum	fragrance	The scent	Fragrance
Butylphenyl Methylpropional	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no drying alcohols. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove. Hard-water chelators are present.

Full ingredient list (37)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · Aqua

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Ammonium Lauryl Sulfate

General function
A sulfate detergent similar in strength to sodium lauryl sulfate, used for fast, high foam.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

PubChem
- sulfate cleanser
- cleanser
3 Ammonium Laureth Sulfate

General function
A sulfate detergent that foams quickly and cleans thoroughly.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitBuild-up-sensitive routines
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

PubChem
- sulfate cleanser
- cleanser
4 Disodium Cocoamphodipropionate

General function
A very mild cleanser used in baby and sensitive-scalp shampoos.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

May not suitBuild-up-sensitive routines
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

PubChem
- amphoteric cleanser
- secondary cleanser
- cleanser
5 Cocamide MEA

General function
A coconut-derived thickener that stabilises foam and gives shampoo its body.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
6 Trideceth-7 Carboxylic Acid

General function
A fatty alcohol with ethylene oxide added. The number is how many units: low numbers sit on the oil side of an emulsion, high numbers dissolve in water.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
7 Olea Europaea (Olive) Fruit Oil

General function
A heavy, coating oil traditionally used for deep conditioning.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
8 Aloe Barbadensis Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
9 Hydrolyzed Collagen

General function
An animal-derived protein used for body and a smoother surface.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
10 Lecithin

General function
A soy- or sunflower-derived lipid that helps conditioning ingredients spread evenly on the strand.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- emulsifier
- emollient
11 Sulfated Castor Oil
- oil
- emollient
12 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
13 Propylene Glycol

General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
14 Lauryl Glucoside

General function
A mild sugar-derived cleanser with a soft, low lather.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

PubChem
- nonionic cleanser
- cleanser
15 Sodium Laureth Sulfate

General function
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitBuild-up-sensitive routines
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.

May suitFine or easily flattened hair
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

May not suitDry, coarse, or high-porosity hair
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

Indian Journal of Dermatology
- sulfate cleanser
- cleanser
16 Glycol Distearate

General function
A wax that gives shampoo its pearly look and a slightly richer feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- opacifier
- emollient
17 Laureth-10
- emulsifier
18 Peg-12 Oleate
- emulsifier
19 Caprylic/Capric Triglyceride

General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
20 Polyquaternium-7

General function
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
21 Polyquaternium-10

General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
22 Ppg-5-Ceteth-10 Phosphate
- emulsifier
23 Cetrimonium Chloride

General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
24 Silicone Quaternium-2 Panthenol Succinate
25 Cetyl Triethylmonium Dimethicone Peg-8 Succinate

General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- emollient
- light ester
- silicone
26 Coco-Glucoside

General function
A sugar-derived, low-foaming cleanser used in gentle and curly-method shampoos.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

May suitVery dry or highly damaged hair
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

May not suitBuild-up-sensitive routines
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

PubChem
- nonionic cleanser
- cleanser
27 Glyceryl Oleate

General function
An emulsifier that also softens, often added to make a cleanser feel less stripping.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
28 Disodium EDTA

General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
29 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
30 DMDM Hydantoin
- formaldehyde releaser
- preservative
31 Methylchloroisothiazolinone
- isothiazolinone
- preservative
32 Methylisothiazolinone
- isothiazolinone
- preservative
33 Fragrance · Parfum

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
34 Butylphenyl Methylpropional

General function
A floral fragrance component (lilial) named separately as a recognised allergen; increasingly reformulated out.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
35 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
36 CI 42053 (Green 3)
37 Yellow 5 · CI 19140 (Yellow 5)

General function
A certified colour added to tint the product itself. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant

What the whole list adds up to

7 cleansers
7 emollients
6 emulsifiers
3 sulfate cleansers
3 nonionic cleansers
3 humectants
3 film formers
3 conditioning agents
3 preservatives
3 fragrances
2 solvents
2 secondary cleansers
2 oils
2 light esters

Ingredient list captured 2026-09-12. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 12.5 oz

Seen at $8.99 1 store · checked Sep 12

Good value under $7 Under $0.55/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $11 at this size.

Show the price ladder

Price for 12.5 ozlower is better

Where we’ve seen it3 listings · 1 store

ORS (brand site)
$8.99

12.5 oz · $0.72/oz

Sep 12Lowest per oz
ORS (brand site)
$8.99

12.5 oz · $0.72/oz

Sep 12
ORS (brand site)
$8.99

12.5 oz · $0.72/oz

Sep 12

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

12.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $8.99 is the price we have observed for the 12.5 oz. We need three stores before we call a price commonly seen.
Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.55/oz; at 12.5 oz that is $7. Under that line you are paying less than most of them.
About $11 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12.5 oz.

Formula

Formula score

9 of 10

It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.

How the score is counted

2 products that do the same job cost less per ounce
Costs less per ounce than 78% of the 1544 shampoos we’ve priced
Covers 6 of the 7 things a shampoo should do
Drugstore tier, sold at Brand website

A working detergent systemWhat actually removes oil and product.3 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

Herbal EssencesClosest function Classics Hydrate Shampoo with Coconut Water & Jasmine $0.44/oz $0.28/oz less

Protein-free
Deep clean
Hard water

Function: Protein
Film formers
Also: Floral scent, not coconut
Value tier
33.8 oz bottle

Compare

DoveLowest cost per oz Beauty UV Repair & Glow Shampoo - Damage Therapy $0.42/oz $0.30/oz less

Deep clean
Hard water
Lightweight

· Close function

Function: Oils and butters
Film formers
Also: 12 oz bottle
Sold in drugstores and mass retail

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Scalps that oil up within a day, looking for a proper reset wash and moisture that stays in

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

Herbal Essences Classics Hydrate Shampoo with Coconut Water & Jasmine for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

deep yet gentle cleansing for relaxed hair

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

removes buildup

The detergent system is strong enough to strip build-up.

Ammonium Lauryl Sulfate
Ammonium Laureth Sulfate
Disodium Cocoamphodipropionate

Supported

Resets a coated scalp.

detangles

Conditioning agents are present, but low in the list.

Polyquaternium-7

Partly supported

A little slip, not a lot.

adds shine

The formula carries a recognised shine system — silicone, oil, or light ester.

Olea Europaea (Olive) Fruit Oil
Sulfated Castor Oil
Caprylic/Capric Triglyceride

Supported

Reflects light for visible shine.

suitable for all hair types

No formula reads the same on every texture; our fit panel is the better guide.

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Stated by brand

See the fit panel instead.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Multiple reviewers describe the scent as mild, light and pleasant rather than overpowering, with a few noting a light coconut note.

Several reviewers describe the formula as thick and creamy, lathering well and leaving the scalp feeling clean.

Reviewers say it cleans deeply and removes buildup without stripping hair, leaving it feeling soft, manageable and shiny.

Reviewers with natural curly or wavy hair say they have used it for years and it suits their texture well.

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
8 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 6 editorial), last checked 2026-09-13.
Ingredient references are linked for 15 of 26 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-10-19.