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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Scalp activeBiolage Scalp Sync Shampoo — 13.5 fl oz
Biolage · ShampooScalp Sync Shampoo
  • Scalp active
  • Protein-free
$27 · 13.5 fl oz · $2.00/oz · SalonBest for: Flaking scalps
CleansingMoisture
DevaCurl Low-Poo Delight — 12 fl oz
DevaCurl · ShampooLow-Poo Delight
  • Sulfate-free
  • Protein-free
$24 · 12 fl oz · $2.00/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Bondi Boost MOISTURISING SHAMPOO — front of package
Bondi Boost · ShampooMOISTURISING SHAMPOO
  • Sulfate-free
  • Protein-free
$34 · 16.90 fl. oz. · $2.01/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Bondi Boost Smoothing Shampoo — 16.9 oz container
Bondi Boost · ShampooSmoothing Shampoo
  • Sulfate-free
  • Curly method
$33–34 · 16.9 fl oz · $2.01/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Bondi Boost VOLUMISING SHAMPOO — front of package
Bondi Boost · ShampooVOLUMISING SHAMPOO
  • Sulfate-free
  • Curly method
$32–34 · 16.90 fl. oz. · $2.01/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Davines MINU Shampoo — 8.45 fl oz (250 ml)
Davines · ShampooMINU Shampoo
  • Sulfate-free
  • Protein-free
$17 · 8.45 fl oz (250 ml) · $2.01/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Scalp activeAmerican Crew Anti-Dandruff + Dry Scalp Shampoo — front of package
American Crew · ShampooAnti-Dandruff + Dry Scalp Shampoo
  • Scalp active
  • Protein-free
$16–18 · 8.4 fl oz · $2.02/oz · OnlineBest for: Flaking scalps
CleansingMoisture
American Crew Fiber Pre-Styling Shampoo — front of package
American Crew · ShampooFiber Pre-Styling Shampoo
  • Protein-free
  • Deep clean
about $17 · 8.4 fl oz · $2.02/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
American Crew Forming Pre-Styling Shampoo — 8.4 oz container
American Crew · ShampooForming Pre-Styling Shampoo
  • Sulfate-free
  • Protein-free
$17 · 8.4 fl oz · $2.02/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Great for curlsAlikay Naturals Moisturizing Black Soap Shampoo — 8 oz container
Alikay Naturals · ShampooMoisturizing Black Soap Shampoo
  • Sulfate-free
  • Protein-free
$15.97 · 8 fl oz · $2.06/oz · OnlineBest for: Curly–Coily hair
CleansingMoisture
The Doux NO SCRUBS Exfoliating Shampoo — 8 oz container
The Doux · ShampooNO SCRUBS Exfoliating Shampoo
  • Fragrance-free
  • Unscented
$14–19 · 8.0 fl oz · $2.06/oz · OnlineBest for: People sensitive to fragrance
CleansingMoisture
Uncle Funky's Daughter Rich & Funky — front of package
Uncle Funky's Daughter · ShampooRich & Funky
  • Sulfate-free
  • Protein-free
$44.99 · 32 fl oz · $1.41/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipSexy Hair I Want Volume Volumizing Shampoo — 10.1 fl oz
Sexy Hair · ShampooI Want Volume Volumizing Shampoo
  • Sulfate-free
  • Protein-free
$20.95 · 10.1 fl oz · $2.07/oz · SalonBest for: Colour-treated hair
CleansingMoisture
High slipKenra Moisture Shampoo — 10.1 oz container
Kenra · ShampooMoisture Shampoo
  • Deep clean
  • High slip
$20–21 · 10.1 fl. oz. · $2.08/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
High slipKenra Violet Shampoo — 10.1 oz container
Kenra · ShampooViolet Shampoo
  • Deep clean
  • High slip
$21 · 10.1 fl oz · $2.08/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Kenra Volume Shampoo — 10.1 oz container
Kenra · ShampooVolume Shampoo
  • Deep clean
  • Hard water
about $21 · 10.1 fl oz · $2.08/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Matrix Color Obsessed Shampoo — 10.1 oz container
Matrix · ShampooColor Obsessed Shampoo
  • Protein-free
  • Deep clean
$20 · 10.1 fl oz · $2.08/oz · SalonBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessRedken DAILY SHAMPOO — front of package
Redken · ShampooDAILY SHAMPOO
  • Deep clean
  • Lightweight
$20–22 · 10.0 oz · $2.08/oz · PrestigeBest for: Scalps that oil up within a day
CleansingMoisture
Nexxus Therappe Moisture Shampoo — front of package
Nexxus · ShampooTherappe Moisture Shampoo
  • Protein-free
  • Deep clean
13.5 fl oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Keratin Complex Keratin Care Smoothing Shampoo — 13.5 oz container
Keratin Complex · ShampooKeratin Care Smoothing Shampoo
  • Deep clean
  • Protein
$27–30 · 13.5 oz · $2.11/oz · PrestigeBest for: Scalps that oil up within a day
CleansingMoisture
Scalp activeSelsun Blue Selsun Blue Moisturizing Anti-Dandruff Shampoo — 11 oz container
Selsun Blue · ShampooMoisturizing Anti-Dandruff Shampoo
  • Scalp active
  • Protein-free
$23.24 · 11 fl oz · $2.11/oz · DrugstoreBest for: Flaking scalps
CleansingMoisture
Marc Anthony Repair Blonde Purple Shampoo — front of package
Marc Anthony · ShampooRepair Blonde Purple Shampoo
  • Sulfate-free
  • Deep clean
$16.99 · 8 fl oz (237 ml) · $2.12/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Curlsmith Core Strength Shampoo — 12 fl oz
Curlsmith · ShampooCore Strength Shampoo
  • Sulfate-free
  • Curly method
$26 · 12 fl oz · $2.17/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessCurlsmith Essential Moisture Shampoo — 12 oz container
Curlsmith · ShampooEssential Moisture Shampoo
  • Sulfate-free
  • Protein-free
$26 · 12 fl oz · $2.17/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Same job, lessCurlsmith Fragrance-Free Shampoo — front of package
Curlsmith · ShampooFragrance-Free Shampoo
  • Fragrance-free
  • Unscented
$21–26 · 12 fl oz · $2.17/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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  • Formula-based product picks
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