100 percent natural, 90 percent organic, for all hair types
No formula reads the same on every texture; our fit panel is the better guide.
—
Stated by brand
See the fit panel instead.
Alikay Naturals
Moisturizing Black Soap Shampoo
Shampoo / Low-lather cleanser, non-foaming
- Shampoo
- Sulfate-free
- Silicone-free
- Protein-free
Size8 fl ozusual store size · 2 sizes
Price$15.97seen at one store · 8 oz
Price / oz$2.06/ozat 8 oz
Where to buy3 stores · $13.99–16.99
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Reviewers describe it as earthy.
Manufacturer page: alikaynaturals.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
None
Not in your profile
Slip / detangling
Little
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Woody & earthyStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
10 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a shampoo
$2.06/oz at 8 oz, more than 61% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Maybe skip if
this product has a scent
Oily scalp or fine hairthat gets weighed down
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Hair that needs proteinthere is none in this list
Hair that tangles wetnothing here makes combing easier
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
None
No detergent. The conditioners do the cleaning.
Expected lather
Little
Very little foam; it is worked through rather than lathered.
Slip and detangling
Little
Nothing here is built to reduce combing force.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
None
No chelating agent in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater (Aqua) | solvent | The base everything else is dissolved in | Neutral |
| Aloe Barbadensis Leaf JuiceAloe Barbadensis Leaf Juice (Aloe Vera Juice) | humectant | Pulls water into the hair | Moisturizes |
| Elaeis Guineensis (Palm) Kernel Oil | oil | Coats and softens the strand | Softens |
| Theobroma Cacao (Cocoa) Seed Butter | butter | The heavy softener that makes it rich | Heavy |
| Butyrospermum Parkii (Shea) ButterButyrospermum Parkii (Shea Butter) | butter | The heavy softener that makes it rich | Heavy |
| Potash (Ashes Of Plantain Skins, Cocoa Pods, Shea Tree Bark) | pH adjuster | Fine-tunes the pH | pH balancer |
| Melaleuca Alternifolia (Tea Tree) Oil | botanical extract | A trace plant extract | Fragrance |
| Cocos Nucifera (Coconut) Oil | oil | A small amount of oil for softness | Softens |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. Contains heavier butters.
Full ingredient list (10)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Water (Aqua)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Aloe Barbadensis Leaf Juice
· Aloe Barbadensis Leaf Juice (Aloe Vera Juice)
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
3
Elaeis Guineensis (Palm) Kernel Oil
General function
The oil pressed from Palm (Elaeis Guineensis). It is one of the heavier plant oils — rich on coarse or dry hair, and enough to flatten fine hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- oil
- emollient
-
4
Theobroma Cacao (Cocoa) Seed Butter
General function
A firm plant butter used for sealing and hold in heavier styling creams.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
5
Butyrospermum Parkii (Shea) Butter
· Butyrospermum Parkii (Shea Butter)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Potash (Ashes Of Plantain Skins, Cocoa Pods, Shea Tree Bark)
General function
Traditional West African plant ash, the alkali in black soap. It makes the wash alkaline, which cleans thoroughly and can leave hair rough without an acidic rinse.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- pH adjuster
-
7
Melaleuca Alternifolia (Tea Tree) Oil
General function
The essential oil of Tea Tree (Melaleuca Alternifolia). Essential oils are aromatic — they are in the formula for scent, and they are a common source of declared fragrance allergens.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
8
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
9
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
- 10 Botanical Blend
What the whole list adds up to
- 4 emollients
- 2 botanical extracts
- 2 oils
- 2 butters
- 2 sealants
- 2 fragrances
- 1 solvent
- 1 humectant
- 1 gum
- 1 pH adjuster
- 1 essential oil
- 1 declared fragrance
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$15.97
Good value under
$11
Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $18 at this size.
Show the price ladder
Where we’ve seen it3 listings · 3 stores
-
Alikay Naturals (brand site)
$13.998 oz · $1.75/ozAug 22Lowest per oz
-
Beautylicious
$15.978 oz · $2.00/ozAug 29
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Triple Traders
$16.998 oz · $2.12/ozAug 29
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $15.97 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.38/oz; at 8 oz that is $11. Under that line you are paying less than most of them.
- About $18 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8 oz.
Formula
3
Formula score
3 of 10
It costs about what other shampoos cost per ounce, but the formula leaves out working detergent system, which most of the format carries.
How the score is counted
- 1 products we score as doing the same job cost less per ounce
- Costs more per ounce than 61% of the 1544 shampoos we’ve priced
- No working detergent system in the formula
- No slip for detangling either
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
EveryoneLowest cost per oz
Lavender Lullaby Kids 3in1 Soap
$0.41/oz $1.65/oz less
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair who want washing without sulfates and a protein-free formula
Biggest tradeoff
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or anyone who wants a squeaky-clean feel
Best alternative if not
Everyone Lavender Lullaby Kids 3in1 Soap, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Great for taking down protective styles or weekly deep cleanses
The detergent system is gentle; it is unlikely to clear heavy build-up on its own.
—
Potential conflict
Too gentle for real build-up.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewer values that the formula is free of glycerin, a rarity noted as hard to find among comparable cleansers
one brand-site reviewLost much less hair than with regular shampoo; hair felt soft and moisturized even before conditioning
No lather or dryness like a regular shampoo; hair felt soft, natural oils not stripped
Did not clean scalp fully enough for reviewer; needed pairing with a clarifying shampoo to avoid buildup
Feels cool on application with an earthy smell; very liquidy, easy to over-dispense
More from Alikay Naturals
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 1 of 6 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-08-25.
