Shampoo / Clarifying, deep-cleaning
Scent:
Notes: floral.
Manufacturer page: marcanthony.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Upper-mid price for a shampoo
$1.69/oz at 8 oz — more than 56% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes oil, buildup, and most residue — a reset wash.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
Humectants in the working part of the formula.
No over-the-counter scalp active.
No chelating agent in the list.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Protein high in the list — a strengthening formula, not a moisture one.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium C14-16 Olefin Sulfonate | olefin sulfonate cleanser | — | Cleanses |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Hydrolyzed Quinoa | film former | Lays down the film that holds a shape | Protein |
| Rosmarinus Officinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Hydrolyzed Vegetable Protein PG-Propyl Silanetriol | film former | A supporting film former | Protein |
| Bis-Pca Dimethicone | silicone | A little smoothing and shine | Buildup |
| Disodium Peg-12 Dimethicone Sulfosuccinate | mild anionic cleanser | — | Buildup |
| Brassica Campestris/Aleurites Fordi Oil Copolymer | wax | Adds a little grip | Buildup |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong non-sulfate detergent used in "sulfate-free" shampoos. It cleans about as thoroughly as a sulfate despite the label difference.
Listed in the first three ingredients, it is likely a structural part of this formula.
A strong detergent with no sulfate on the label. It removes deposited films about as completely as a sulfate does.
Sulfate-free on the label is a naming fact, not a mildness one: this is an efficient detergent, and hair short of moisture can feel it.
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A mild co-cleanser that keeps foam stable in hard water.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A quinoa-derived protein used for light strengthening and colour retention claims.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
Rosemary essential oil, used for scent and its traditional scalp reputation.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A light oil used for shine and slip, often alongside rice-derived proteins.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A guar-bean conditioning polymer that deposits during rinsing. It is why a strong shampoo can still leave hair combable.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A cellulose thickener used for slip and light hold in gels and creams.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
An emulsifier that also softens, often added to make a cleanser feel less stripping.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A wax that gives shampoo its pearly look and a slightly richer feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A conditioning polymer used for detangling and light hold.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A light emollient used for slip without a greasy after-feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
A mild cleanser that comes along with sodium cocoyl isethionate and helps it dissolve.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.
Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.
A light humectant and carrier that helps extracts dissolve.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
A plant-oil wax used as a vegan alternative to beeswax for hold and sheen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A synthetic musk or woody-amber note used as a fragrance base.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A cold-pressed orange peel oil used for scent. Citrus oils are naturally high in limonene.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft floral fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A certified colour that tints the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $27 at this size.
Sizes
The 12 oz costs 41% less per ounce than the 8 oz.
8 ozmost listed
12 ozBest per ounce
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Colour-treated hair who want washing without sulfates and a proper reset wash
Less suited to anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Formulated with Rescuplex to help strengthen bonds, while violet pigments neutralize yellow and brass tones.
Protein sits in the first eight ingredients.
Reinforces a damaged strand.
Blondes, highlights, silvers and greys are left strong, hydrated, soft and brightened.
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Pleasant scent is a recurring positive
US/Canada verified Amazon reviewersHair is commonly described as soft, silky, moisturized, or not dried out after toning
US/Canada verified Amazon reviewersExact-product reviewers repeatedly report neutralizing brass/yellow tones and brightening blonde or gray hair
US/Canada verified Amazon reviewers of ASIN B0F8D5JJFSOne reviewer reports slimy feel/insufficient cleansing and limited brass reduction, so leave-on time and hair type matter
Amazon reviewer caveat