helps reduce the appearance of hair thinning due to breakage
No protein or bond ingredient appears in the list.
- Polyquaternium-71
- Polyquaternium-73
Stated by brand
Can’t be confirmed from label.
Sizes & containers
8 oz · bottle · $19.99 at one store · UPC 810023840091
Pura d'or
Original Gold Label Anti Hair-Thinning* Biotin Shampoo
Shampoo / Everyday cleanser, balanced
- Shampoo
- gel
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Size8 ozusual store size · 2 sizes
Price$19.99seen at one store · 8 oz · from $1.87/oz in the 16 oz
Price / oz$2.50/ozat 8 oz
Where to buy5 stores · 2 sizes
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance on the label, but it contains scenting botanicals. Essential oils have a smell even when they are not labelled as fragrance.
Manufacturer page: purador.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
Moderate
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Sulfates
None listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
Present
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
37 ingredientsA long list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a shampoo
$2.50/oz at 8 oz, more than 68% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
no fragrance (parfum) on the label, but still scented
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product has a scent
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Hard waterno chelator here to bind the minerals
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Moderate
Removes oil and product; leaves some conditioning behind.
Expected lather
Moderate
An ordinary shampoo lather.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
None
No chelating agent in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice | botanical extract | A plant extract, there as much for marketing as for function | Moisturizes |
| Decyl Glucoside | nonionic cleanser | — | Cleanses |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Polyquaternium-71 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Cocamide MIPA | secondary cleanser | Softens the main detergent | Cleanses |
| Disodium Laureth Sulfosuccinate | mild anionic cleanser | — | Cleanses |
| Polyquaternium-73 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Disodium Lauryl Sulfosuccinate | mild anionic cleanser | — | Cleanses |
| Melaleuca Alternifolia (Tea Tree) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Rosmarinus Officinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Citrus Limon (Lemon) Peel Oil | botanical extract | A trace plant extract | Fragrance |
| Cymbopogon Flexuosus (Lemongrass) Oil | botanical extract | A trace plant extract | Fragrance |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening.
Full ingredient list (37)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice
General function
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
- humectant
-
2
Decyl Glucoside
General function
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- nonionic cleanser
- cleanser
-
3
Cocamidopropyl Hydroxysultaine
General function
A mild co-cleanser that keeps foam stable in hard water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Polyquaternium-71
General function
A positively charged conditioning polymer. It leaves a thin film that cuts static and eases combing, and it survives rinsing better than a simple conditioner.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- conditioning agent
- film former
- polymer
-
5
Cocamide MIPA
General function
A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- secondary cleanser
- nonionic cleanser
- thickener
-
6
Disodium Laureth Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
7
Polyquaternium-73
General function
A styling polymer used for hold with a light, non-tacky feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
8
Disodium Lauryl Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- mild anionic cleanser
- cleanser
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
9
Lactobacillus Ferment
- preservative
- botanical extract
-
10
Salix Alba (Willow) Bark Extract
- botanical extract
-
11
Melaleuca Alternifolia (Tea Tree) Leaf Oil
General function
Tea tree essential oil, used in scalp products for its sharp scent and traditional clarifying reputation.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
12
Argania Spinosa Kernel Oil
· Argania Spinosa (Argan) Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
13
Nigella Sativa (Black Cumin) Seed Oil
General function
The oil pressed from Black Cumin (Nigella Sativa). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
14
Urtica Dioica (Nettle) Leaf Extract
- botanical extract
- 15 Grateloupia Elliptica (Red Korean Seaweed) Extract
-
16
Biotin
- vitamin
-
17
Serenoa Serrulata Fruit Extract
· Serenoa Serrulata (Saw Palmetto) Fruit Extract
- botanical extract
- 18 Cedrus Atlantica (Cedarwood) Bark Oil
-
19
Rosmarinus Officinalis (Rosemary) Leaf Oil
General function
Rosemary essential oil, used for scent and its traditional scalp reputation.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
20
Salvia Sclarea (Clary) Oil
General function
The oil pressed from Clary (Salvia Sclarea). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- emollient
- essential oil
- oil
- 21 Polygonum Multiflorum (He Shou Wu) Root Extract
- 22 Hibiscus Sabdariffa (Hibiscus) Flower Extract
- 23 Prunus Africana (Pygeum) Bark Extract
-
24
Cucurbita Pepo (Pumpkin) Seed Oil
General function
The oil pressed from Pumpkin (Cucurbita Pepo). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
25
Camellia Sinensis (Green Tea) Leaf Extract
- botanical extract
- antioxidant
- 26 Zinc Sulfate
- 27 Soy Isoflavones
- 28 Beta-Sitosterol
- 29 Phyllanthus Emblica (Amla) Fruit Oil
-
30
Citrus Limon (Lemon) Peel Oil
General function
A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesEssential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
- botanical extract
- essential oil
- fragrance
-
31
Citrus Grandis (Grapefruit) Seed Extract
- botanical extract
-
32
Cymbopogon Flexuosus (Lemongrass) Oil
- botanical extract
- essential oil
- fragrance
- 33 Nicotinic Acid (Niacin)
-
34
Tocopherol
· Tocopherol (Vitamin E)
- antioxidant
- vitamin
-
35
Sorbitan Oleate Decylglucoside Crosspolymer
- emulsifier
-
36
Xylityl Sesquicaprylate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
37
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
What the whole list adds up to
- 11 botanical extracts
- 5 essential oils
- 5 emollients
- 4 cleansers
- 4 fragrances
- 4 oils
- 2 nonionic cleansers
- 2 secondary cleansers
- 2 conditioning agents
- 2 film formers
- 2 polymers
- 2 mild anionic cleansers
- 2 vitamins
- 2 antioxidants
Ingredient list captured 2026-10-17. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$19.99
Good value under
$13
Priced above the products that do the same job. Stores sell it above the $13 line; products that do this job typically go for about $23 at this size.
Sizes
8 ozusual store size
$19.99
$2.50/oz
16 oz
$30–31
$1.87/oz
The 16 oz costs 25% less per ounce than the 8 oz.
Show the price ladder
Where we’ve seen it5 listings · 5 stores
8 ozusual store size
-
Pura d'or (brand site)
$19.998 oz · $2.50/ozOct 7Lowest per oz
-
Pura d'or (purador.com)
$19.998 oz · $2.50/ozOct 15
16 ozBest per ounce
-
purador.com
$29.9916 oz · $1.87/ozOct 17Lowest per oz
-
Vitacost.com
$29.9916 oz · $1.87/ozOct 17
-
Swanson Health Products
$31.0916 oz · $1.94/ozOct 17
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.99 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.64/oz; at 8 oz that is $13. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $23 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8 oz.
Formula
10
Formula score
10 of 10
The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.
How the score is counted
- 3 products we score as doing the same job cost less per ounce
- Costs more per ounce than 68% of the 1544 shampoos we’ve priced
- Covers 7 of the 7 things a shampoo should do
- Masstige tier, sold at Brand website
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Pura d'orSame function
Clinically Formulated Biotin Shampoo
$1.66/oz $0.84/oz less
- Fragrance-free
- Sulfate-free
- Protein-free
- Differs
Pura d'orClose function
Advanced Therapy Anti-Hair Thinning Shampoo
$1.56/oz $0.94/oz less
- Fragrance-free
- Sulfate-free
- Protein-free
- Function
- Also
DoveLowest cost per oz
Curl Nourishment Baby Shampoo
$0.65/oz $1.85/oz less
- Sulfate-free
- Protein-free
- Curly method
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance, for a formula with no added fragrance and washing without sulfates
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, soft, over-stretchy hair that needs protein, or very dry or very humid climates
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Clinically tested with tested results for increased volume, strength, and shine
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Multi Purpose 3-in-1 Shampoo, Conditioner & Body Wash
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- Polyquaternium-71
- Polyquaternium-73
Partly supported
Neutral on lift.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Pura d'or
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 7 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 4 editorial), last checked 2026-10-17.
- Ingredient references are linked for 2 of 14 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-17.
