Shampoo / Gentle cleanser, gentle
Scent:
No added fragrance on the label, but it carries scenting botanicals — essential oils smell even when they are not labelled as fragrance.
“Rich, creamy lather with natural herbal botanical scent” — Brand page
Manufacturer page: purador.com
Personal fit
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The rest of what your plan weighs on this product.
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a shampoo
$1.47/oz at 16 oz — more than 50% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Removes light dirt and oil without stripping.
An ordinary shampoo lather.
Conditioning agents sit high in the list — this is a detangling formula.
Humectants near the top — water-binding is a headline mechanism here.
No over-the-counter scalp active.
No chelating agent in the list.
Nothing here needs a detergent wash to remove.
No protein or amino acids in the list.
No fragrance is listed.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Barbadensis (Aloe Vera) Leaf Juice | botanical extract | A plant extract, marketed as much as functional | Moisturizes |
| Cocamidopropyl Hydroxysultaine | amphoteric cleanser | — | Cleanses |
| Polyquaternium-71 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Polyquaternium-73 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Sodium Hydroxide | pH adjuster | Fine-tunes the pH | pH balancer |
| Sodium Cocoyl Glutamate | mild anionic cleanser | — | Cleanses |
| Lactobacillus Ferment | preservative | Keeps the product from spoiling | Stabilizes |
| Salix Alba (Willow) Bark Extract | botanical extract | A trace plant extract | Neutral |
| Melaleuca Alternifolia (Tea Tree) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Rosmarinus Officinalis (Rosemary) Leaf Oil | botanical extract | A trace plant extract | Fragrance |
| Citrus Limon (Lemon) Peel Oil | botanical extract | A trace plant extract | Fragrance |
| Cymbopogon Flexuosus (Lemongrass) Oil | botanical extract | A trace plant extract | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
Aloe leaf juice filtered to remove its yellow latex fraction. Used for light moisture and slip, often in place of some of the water.
Listed in the first three ingredients, it is likely a structural part of this formula.
A mild co-cleanser that keeps foam stable in hard water.
Listed in the first three ingredients, it is likely a structural part of this formula.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
A positively charged conditioning polymer. It leaves a thin film that cuts static and eases combing, and it survives rinsing better than a simple conditioner.
Listed in the first three ingredients, it is likely a structural part of this formula.
A styling polymer used for hold with a light, non-tacky feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
An amino-acid-derived cleanser, among the mildest in common use, with a low-foam, creamy feel.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
A fermentation filtrate used as a gentle preservative in formulas positioned as preservative-free.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An extract from the bark of Willow (Salix Alba). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Tea tree essential oil, used in scalp products for its sharp scent and traditional clarifying reputation.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The oil pressed from Black Cumin (Nigella Sativa). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Rosemary essential oil, used for scent and its traditional scalp reputation.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
The oil pressed from Clary (Salvia Sclarea). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The oil pressed from Pumpkin (Cucurbita Pepo). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A cold-pressed citrus oil used for a fresh scent; naturally high in limonene.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.
A thick, tacky oil used for sealing ends and for slick, held-down styles.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.
Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 16 oz
Priced above the products that do the same job. Stores sell it above the $14 line; products that do this job typically go for about $26 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
People sensitive to fragrance — for a formula with no added fragrance and washing without sulfates
Not ideal for anyone sensitive to fragrance, heavy buildup that needs a clarifying wash, or anyone who wants a squeaky-clean feel
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Advanced formula with biotin plus 17 key actives to support thicker-looking hair, reduce shedding, strengthen strands
No protein or bond ingredient appears in the list.
Can’t be confirmed from label.
Triple-free from sulfates, parabens, silicones
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
Hypoallergenic formula suitable for sensitive scalps and safe for color-treated hair
It avoids sulfate detergents, which are the usual cause of fast fade.
Less fade per wash.
Multi-purpose 3-in-1 usage (shampoo, conditioner, body wash)
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Several long-term reviewers who used the shampoo for around three months report noticeably less daily hair shedding.
Effectiveness for hair loss is reported inconsistently -- some reviewers see a big reduction in shedding while others say it got noticeably worse.
Many reviewers say their scalp feels cleaner and hair looks softer and shinier after washing with it.
A number of reviewers describe the shampoo as heavy or greasy on their hair, saying it required washing more often.
