Clinically tested for fine, thinning hair
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Personal fit
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Oils and butters
None
Not in your profile
Slip / detangling
High
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Not determined
Not in your profile
Vegan / cruelty-free
Vegan · label statesCruelty-free · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Show all 16 factors we check
The rest of what your plan weighs on this product.
Heavy humectants
Not determined
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
24 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Target · Costco +1Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a conditioner
$1.81/oz at 16 oz — more than 55% of the 689 conditioners , which mostly run $0.91–3.10/oz.
Great for
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Vegan and cruelty-freeour researched record has it as both
Easy to findsold through several channels
Maybe skip if
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Oils and butters
None
No oils or butters in the list.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Decolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice | — | — | Neutral |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Ethylhexyl Olivate | light ester | Light slip without much weight | Softens |
| Squalane | emollient | Softens and smooths the strand | Detangles |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Apple (Pyrus Malus) (Fruit) Extract | — | — | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Stearamidopropyl Dimethylamine | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
What the list leaves out, and what it carriesRecorded as vegan and cruelty-free.
Full ingredient list (24)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
- 1 Decolorized Aloe Vera (Aloe Barbadensis) (Leaf) Juice
-
2
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairElectrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
3
Ethylhexyl Olivate
General function
A light olive-derived ester used as a plant alternative to silicone slip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Squalane
General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
-
5
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
- 6 Apple (Pyrus Malus) (Fruit) Extract
-
7
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
8
Stearamidopropyl Dimethylamine
General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
9
Stearyl Alcohol
General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
- fatty alcohol
- emollient
- thickener
- 10 Argan (Argania Spinosa) (Kernel) Oil
- 11 Sunflower (Helianthus Annuus) (Seed) Extract
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
12
Tocopheryl Acetate
· Vitamin E (Tocopheryl Acetate)
- antioxidant
- vitamin
-
13
Lactobacillus Ferment
- preservative
- botanical extract
-
14
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- 15 Pumpkin (Cucurbita Pepo) (Seed) Oil
- 16 Italian Woodbine (Lonicera Caprifolium) (Flower) Extract
- 17 Japanese Honeysuckle (Lonicera Japonica) (Flower) Extract
-
18
Biotin
- vitamin
-
19
Hydroxyethylcellulose
General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
- 20 Rice (Oryza Sativa) (Bran) Extract
- 21 Rosemary (Rosmarinus Officinalis) (Leaf) Oil
- 22 Cucumber (Cucumis Sativus) Extract
- 23 Avocado (Persea Gratissima) Oil
- 24 Green Tea (Camellia Sinensis) (Leaf) Extract
What the whole list adds up to
- 4 emollients
- 3 thickeners
- 2 conditioning agents
- 2 fatty alcohols
- 2 humectants
- 2 vitamins
- 1 cleanser
- 1 light ester
- 1 conditioning agent
- 1 antioxidant
- 1 preservative
- 1 botanical extract
- 1 solvent
- 1 gum
Drug facts actives
- undefined
This product is an over-the-counter drug as well as a cosmetic. It treats a cosmetic scalp condition; it does not diagnose or treat disease.
Ingredient list captured 2026-09-05. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 16 oz
Seen at
$28.99
Good value under
$30
Usually a good value. Most stores sell it under the $30 line, and products that do this job typically go for about $46 at this size.
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Target
$28.9916 oz · $1.81/ozSep 5Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $28.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
- Good value under $30 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.87/oz; at 16 oz that is $30. Under that line you are paying less than most of them.
- About $46 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 16 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
How the score is counted
- 1 products we score as doing the same job cost less per ounce
- Costs more per ounce than 55% of the 689 conditioners we’ve priced
- Covers 5 of the 6 things a conditioner should do
- Salon tier, sold at Target and Costco
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
MatrixLowest cost per oz
High Amplify Conditioner
$0.99/oz $0.82/oz less
- Curly method
- Silicone-free
- Medium weight
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People who want maximum slip, looking for real detangling slip and moisture that stays in
Biggest tradeoff
Worth skipping for people shopping on a budget
Best alternative if not
Consider Matrix High Amplify Conditioner, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
2X the Concentrated Key Ingredients help improve dry hair and scalp
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Nettle Extract & Pumpkin Seed Oil double-strength formula helps moisturize and reduce breakage
Humectants or rich emollients sit in the first eight ingredients.
- Ethylhexyl Olivate
- Squalane
- Cetearyl Alcohol
Supported
Helps hair feel hydrated.
Sulfate-free
The detergent system is not recorded for this product.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
A few reviewers noted the product's color or texture seemed to change between bottles, raising consistency concerns about the formula.
Several reviewers describe the formula as lightweight, saying it conditions without feeling greasy or weighing hair down.
Many reviewers report smoother, shinier hair with visibly less breakage after a few weeks of consistent use.
A recurring complaint among some reviewers is an unpleasant chemical or 'dryer sheet'-like scent.
More from Pura d'or
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-09-06.
- Ingredient references are linked for 8 of 9 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-06.