Instantly absorb oil and add soft, touchable texture
Softening ingredients sit alongside the hold polymers, which is what keeps a film flexible.
- Magnesium Stearate
- Ethylhexylglycerin
Supported
Natural movement without stiffness.
Not Your Mother's
Beach Babe Texturizing Dry Shampoo Powder
Dry shampoo
- Dry shampoo
- powder
- Sulfate-free
- Silicone-free
- Protein-free
- Vegan · label states
Add it to your products. We’ll tell you if it’s ever recalled.
Manufacturer page: notyourmothers.com
Not enough priced dry shampoos to place it
We have not priced enough dry shampoos to place this one.
Great for
Protein-sensitive hairthat stiffens when protein is added
Dry, thirsty hairhumectants and emollients both sit up front
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Very dry hairno fast-drying alcohol in the list
Tight budgetsit sits in the lower price tiers
Maybe skip if
this product has a scent
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oil-absorbing ingredients
High in the list
Absorbent powders or starches high in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Tapioca Starch | starch | Soaks up oil and adds grip | Neutral |
| Rice StarchOryza Sativa (Rice) Starch | starch | Soaks up oil and adds grip | Neutral |
| Magnesium Stearate | light ester | Light slip without much weight | Softens |
| Silica Dimethyl Silylate | powder | Mattifies and absorbs oil | Stabilizes |
| WaterWater (Aqua) (Eau) | solvent | The base everything else is dissolved in | Neutral |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Tetraselmis Suecica Extract | botanical extract | A trace plant extract | Neutral |
| Mannitol | binder | — | Moisturizes |
| Amyl Cinnamal | fragrance | The scent | Fragrance |
| benzaldehyde | fragrance | The scent | Fragrance |
| Coumarin | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label.
Full ingredient list (19)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Tapioca Starch
General function
A fine starch that absorbs oil and leaves a dry, grippy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
2
Rice Starch
· Oryza Sativa (Rice) Starch
General function
A fine starch that soaks up oil at the roots and adds grip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
3
Magnesium Stearate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Silica Dimethyl Silylate
General function
A treated silica powder that thickens oils and gives a dry, matte feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
-
5
Water
· Water (Aqua) (Eau)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- solvent
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Tetraselmis Suecica Extract
- botanical extract
-
8
Mannitol
- binder
- humectant
-
9
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
10
Phenoxyethanol
- preservative
-
11
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
12
Amyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
13
benzaldehyde
General function
An individual aroma chemical. It is part of the product's fragrance; brands that print these are disclosing more of the blend than the rules require.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
-
14
Coumarin
General function
A sweet, hay-like fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Hydroxycitronellal
General function
A soft floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
17
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
18
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
19
Vanillin
General function
The main scent compound in vanilla, used as a fragrance note.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
What the whole list adds up to
- 9 fragrances
- 6 named fragrance allergens
- 3 powders
- 2 starchs
- 2 emollients
- 2 humectants
- 2 preservatives
- 1 light ester
- 1 thickener
- 1 solvent
- 1 declared fragrance
- 1 botanical extract
- 1 binder
Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 0.85 oz
Seen at
$11.29
Good value under
$10
Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $12 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
CVS Pharmacy
$11.290.85 oz · $13.28/ozOct 13Lowest per oz
-
Not Your Mother's (brand site)
$11.990.85 oz · $14.11/ozOct 11
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 0.85 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $11.29 is the price we have observed for the 0.85 oz. We need three stores before we call a price commonly seen.
- Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $11.97/oz; at 0.85 oz that is $10. Under that line you are paying less than most of them.
- About $12 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 0.85 oz.
Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Not Your Mother'sLowest cost per oz
Dry Shampoo Powder
$11.99/oz
- Fragrance-free
- Unscented
- Protein-free
- Differs
CeremoniaSame function
Dry Shampoo con Arrowroot
$80.00/oz
- Silicone-free
- Alcohol-free
- Differs
BriogeoSame function
Style + Treat™ Dry Shampoo Puff-Tinted
$52.83/oz
- Silicone-free
- Alcohol-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Depends on your hair: see who it suitsBest user
Hair that stiffens on protein, looking for a protein-free formula and moisture that stays in
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Keeps absorbing oil after you apply
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
No chalky residue and mess-free application
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Vegan, Gluten Free, Talc Free
Our researched record has this brand or product as vegan.
—
Supported
Matches our researched record.
Safe for natural & color-treated hair
It avoids sulfate detergents, which are the usual cause of fast fade.
—
Supported
Less fade per wash.
Aluminum Starch free, Dye free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many say it soaks up oil on second- and third-day hair and adds volume and texture, and the powder form lets them place it precisely.
people who wanted a non-aerosol dry shampooReviewers like the warm coconut, beachy scent and say it makes hair smell good.
brunette and blonde usersSeveral reviewers report the pump bottle dispensing poorly, with powder stopping after a few pumps or spilling when the lid is opened, and a few say it dries the scalp or hair.
repeat purchasers and first-time buyersResidue is mixed: some see none, while others find a powdery, baby-powder-like cast or flaky look that can look like dandruff.
depends on hair colour and amount usedMore from Not Your Mother's
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- This library-only category has no formula-completeness score or personal routine recommendation.
- 4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-11.
- Ingredient references are linked for 10 of 15 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-12.
