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Briogeo

Style + Treat™ Dry Shampoo Puff-Tinted

Dry shampoo

  • Dry shampoo
  • powder
  • Sulfate-free
  • Silicone-free
  • Curly-method
Size0.53 oz
Priceabout $28commonly seen · 0.53 oz
Where to buy4 stores · $28.00–28.00

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: citrus, floral greens, musk.

“Sparkling citrus and fresh, floral greens, with a warm musk finish” (Brand page)

Manufacturer page: briogeohair.com

Not enough priced dry shampoos to place it

We have not priced enough dry shampoos to place this one.

Price and stores

Great for

Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Very dry hairno fast-drying alcohol in the list

Maybe skip if

this product has a scent
Tight budgetsit sits in the upper price tiers

Dry shampoo absorbs excess oil between washes. It does not replace washing your hair and scalp.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oil-absorbing ingredients High in the list

Absorbent powders or starches high in the list.

Fast-drying alcohol None

No fast-drying alcohol in the list.

Needs detergent to remove No

Nothing here needs a detergent wash to remove.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
Zea Mays (Corn) Starch starch Soaks up oil and adds grip Neutral
Rice StarchOryza Sativa (Rice) Starch starch Soaks up oil and adds grip Neutral
Tapioca Starch starch Soaks up oil and adds grip Neutral
Kaolin clay Absorbs oil and adds texture Neutral
Montmorillonite clay Absorbs oil and adds texture Neutral
Sodium Bicarbonate pH adjuster Fine-tunes the pH pH balancer
Caffeine active A secondary active Active
Copper Tripeptide-34 protein A small amount of protein Protein
Adenosine active A secondary active Active
Sandalore fragrance The scent Fragrance
FragranceFragrance (Parfum) fragrance The scent Fragrance
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (29)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Zea Mays (Corn) Starch
    General function

    A starch that soaks up oil at the roots and adds texture.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 2 Rice Starch · Oryza Sativa (Rice) Starch
    General function

    A fine starch that soaks up oil at the roots and adds grip.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 3 Tapioca Starch
    General function

    A fine starch that absorbs oil and leaves a dry, grippy feel.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitFine or easily flattened hair

    Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.

    DependsMaximum-hold styling

    Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.

    • starch
    • powder
  • 4 Kaolin
    General function

    A soft white clay that absorbs oil and adds body without much grit.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    May not suitVery dry or highly damaged hair

    An absorbent solid takes up oil, and hair already short of it has less to give.

    • clay
    • powder
  • 5 Montmorillonite
    General function

    A clay used for oil absorption and matte texture.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFine or easily flattened hair

    Absorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.

    May not suitVery dry or highly damaged hair

    An absorbent solid takes up oil, and hair already short of it has less to give.

    PubChem
    • clay
    • powder
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 6 Sodium Bicarbonate
    General function

    Baking soda. Used in trace amounts to raise pH; at higher levels it is alkaline enough to swell the cuticle.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Takes up oil at the root, which is where fine hair goes flat first.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    • pH adjuster
    • absorbent
  • 7 Caffeine
    General function

    Included in scalp and thickening products for label appeal. Evidence for applied caffeine changing hair growth is limited.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • active
  • 8 Copper Tripeptide-34
    General function

    A copper-bound peptide used at low levels in scalp and thinning-positioned formulas.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsVery dry or highly damaged hair

    Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.

    • protein
  • 9 Adenosine
    • active
  • 10 Ubiquinone
  • 11 Coffea Arabica (Coffee) Seed Oil
    General function

    The oil pressed from Coffee (Coffea Arabica). How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 12 Biotin
    • vitamin
  • 13 Camellia Sinensis (Green Tea) Leaf Extract · Camellia Sinensis Leaf Extract
    • botanical extract
    • antioxidant
  • 14 Glycerin
    General function

    Glycerin, also called glycerol, attracts moisture and mixes completely with water.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 15 Glycine Soja (Soybean) Oil
    General function

    A light plant oil used to soften and carry other oil-based ingredients.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    • oil
    • emollient
  • 16 Sodium Gluconate
    General function

    A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 17 Glycine
    General function

    The smallest amino acid in hair protein, added for moisture binding.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
  • 18 Larix Europaea Wood Extract
    • botanical extract
  • 19 Tocopherol
    • antioxidant
    • vitamin
  • 20 Sandalore
    • fragrance
  • 21 Hydroxyapatite
  • 22 Sodium Metabisulfite
    • antioxidant
    • preservative
  • 23 Water · Water/Aqua/Eau
    • solvent
  • 24 Zinc Chloride
    • preservative
    • salt
  • 25 Potassium Sorbate
    • preservative
  • 26 Sodium Benzoate
    • preservative
  • 27 Fragrance · Fragrance (Parfum)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 28 Iron Oxides (CI77499)
  • 29 Iron Oxides (CI77491)

What the whole list adds up to

  • 5 powders
  • 4 preservatives
  • 3 starchs
  • 3 antioxidants
  • 2 clays
  • 2 actives
  • 2 oils
  • 2 emollients
  • 2 vitamins
  • 2 botanical extracts
  • 2 fragrances
  • 1 pH adjuster
  • 1 absorbent
  • 1 protein

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 0.53 oz

Commonly seen about $28 Midpoint $28 · 3 stores · checked Oct 17
Good value under $7 Under $12.96/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $7 line; products that do this job typically go for about $8 at this size.

Show the price ladder
Where we’ve seen it4 listings · 4 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 0.53 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Commonly seen is the middle half of current prices for the 0.53 oz at recognised stores. We leave out the cheapest and most expensive quarters, so one sale or one overpriced listing can’t move it.
  3. Good value under $7 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $12.96/oz; at 0.53 oz that is $7. Under that line you are paying less than most of them.
  4. About $8 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 0.53 oz.

Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.

Does the same job

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

BriogeoSame function Style + Treat™ Dry Shampoo Puff-Translucent $52.83/oz
  • Silicone-free
  • Alcohol-free
Compare
BriogeoLowest cost per oz Scalp Revival Charcoal + Biotin Dry Shampoo $14.71/oz
  • Protein-free
  • Silicone-free
  • Alcohol-free
· Same function
Differs
  • Mint scent, not citrus
  • Masstige tier
  • 1.7 oz bottle
Compare
CeremoniaSame function Dry Shampoo con Arrowroot $80.00/oz
  • Silicone-free
  • Alcohol-free
Differs
  • Cruelty-free
  • 0.3 oz bottle
  • Sold online
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

Depends on your hair: see who it suits
Best user

Silicone-free routines who want a silicone-free formula and a matte finish

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance or people shopping on a budget

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Lightweight, aerosol-free dry shampoo

We cannot read weight on the strand from what is recorded.

—

Stated by brand

Can’t be confirmed from label.

Refreshes oily roots between washes

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Talc- and benzene-free formula

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

More from Briogeo

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • This library-only category has no formula-completeness score or personal routine recommendation.
  • 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-17.
  • Ingredient references are linked for 4 of 13 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-17.

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