Absorbs excess oil without visible residue
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Not Your Mother's
Dry Shampoo Powder
Dry shampoo
- Dry shampoo
- powder
- Sulfate-free
- Silicone-free
- Vegan · label states
- Cruelty-free · label states
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
“Fragrance-free” (Brand page)
Manufacturer page: notyourmothers.com
Not enough priced dry shampoos to place it
We have not priced enough dry shampoos to place this one.
Great for
no fragrance (parfum) on the label
free of strong smells
Protein-sensitive hairthat stiffens when protein is added
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Very dry hairno fast-drying alcohol in the list
Maybe skip if
If scent matters to younothing is added here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oil-absorbing ingredients
High in the list
Absorbent powders or starches high in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Rice StarchOryza Sativa (Rice) Starch | starch | Soaks up oil and adds grip | Neutral |
| Tapioca Starch | starch | Soaks up oil and adds grip | Neutral |
| Magnesium Stearate | light ester | Light slip without much weight | Softens |
| Silica Dimethyl Silylate | powder | Mattifies and absorbs oil | Stabilizes |
| Ethylhexylglycerin | preservative | Keeps the product from spoiling | Softens |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Recorded as vegan and cruelty-free.
Full ingredient list (6)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Rice Starch
· Oryza Sativa (Rice) Starch
General function
A fine starch that soaks up oil at the roots and adds grip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
2
Tapioca Starch
General function
A fine starch that absorbs oil and leaves a dry, grippy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
3
Magnesium Stearate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Silica Dimethyl Silylate
General function
A treated silica powder that thickens oils and gives a dry, matte feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA dry powder takes up oil and adds friction between strands, which is most of what root lift in fine hair actually is.
- powder
- thickener
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
5
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
6
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
What the whole list adds up to
- 3 powders
- 2 starchs
- 2 emollients
- 2 preservatives
- 1 light ester
- 1 thickener
Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1 oz
Seen at
$11.99
Good value under
$13
Usually a good value. Most stores sell it under the $13 line, and products that do this job typically go for about $14 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
-
Not Your Mother's (brand site)
$11.991 oz · $11.99/ozOct 7Lowest per oz
-
Not Your Mother's
$11.991 oz · $11.99/ozOct 13
-
Not Your Mother's (brand site)
$11.991 oz · $11.99/ozOct 11
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $11.99 is the price we have observed for the 1 oz. We need three stores before we call a price commonly seen.
- Good value under $13 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $12.94/oz; at 1 oz that is $13. Under that line you are paying less than most of them.
- About $14 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1 oz.
Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
Not Your Mother'sLowest cost per oz
Beach Babe Texturizing Dry Shampoo Powder
$13.28/oz
- Protein-free
- Silicone-free
- Alcohol-free
- Differs
CeremoniaSame function
Dry Shampoo con Arrowroot
$80.00/oz
- Silicone-free
- Alcohol-free
- Differs
PacificaSame function
Best Day Ever Dry Shampoo
$14.00/oz
- Protein-free
- Silicone-free
- Alcohol-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Depends on your hair: see who it suitsBest user
People sensitive to fragrance who want a formula with no added fragrance and a product with no scent
Biggest tradeoff
Worth skipping for anyone who wants a product to smell of something
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
2
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
4
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Mess-free pump application
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Leaves hair softer and cleaner
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Lightweight, never chalky
We cannot read weight on the strand from what is recorded.
- Magnesium Stearate
Stated by brand
Can’t be confirmed from label.
Safe for natural and color-treated hair
It avoids sulfate detergents, which are the usual cause of fast fade.
—
Supported
Less fade per wash.
Talc-free, aluminum starch-free, paraben-free, aerosol-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers like the fine, light powder and say it absorbs oil and adds volume without a heavy feel or a white tint on lighter hair.
mostly light and medium hairDark-haired reviewers find it hard to blend in and report a white or powdery cast.
dark hairThe pump is popular for non-aerosol control, but some find it dispenses only a light fog or needs many pumps, especially with very oily hair.
people switching from aerosolsMore from Not Your Mother's
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- This library-only category has no formula-completeness score or personal routine recommendation.
- 5 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 3 editorial), last checked 2026-10-13.
- Ingredient references are linked for 2 of 5 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-12.
