Goldwell Dualsenses Blondes & Highlights 60sec Treatment — front of package

Goldwell

Dualsenses Blondes & Highlights 60sec Treatment

Mask / Weekly treatment, oil-rich

Mask / treatment
toning
Sulfate-free
Moisture-rich
Vegan · label states
Cruelty-free · PETA-listed

Size6.76 fl oz (200 ml)

Price$10.70seen at one store · 6.76 oz

Price / oz$1.58/ozat 6.76 oz

Where to buy3 stores · $10.70–19.60

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

Notes: floral.

Manufacturer page: goldwell.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Time on the hair Short Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Scent FloralStrength not recorded Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence None Not in your profile

UV filter Present Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 31 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand website · Walmart Not in your profile

The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.

Start your consultation

$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.

Lower cost than most masks and treatments

$1.58/oz at 6.76 oz, less than 79% of the 576 masks and treatments , which mostly run $1.80–5.62/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Very dry hairno fast-drying alcohol in the list

Sun and colour fadea UV filter is in the list

Short shower windowsit works in ten minutes or less

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product has a scent

Curly-method routinesthese silicones need a detergent to remove

Tight budgetsit sits in the upper price tiers

Whether your hair needs moisture, protein or bond repair right now depends on its damage history and how it behaves wet. The consultation finds out which.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list: a softening, coating formula.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Time on the hair 1 min

A short wait that fits inside an ordinary shower.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWATER/AQUA/EAU	solvent	The base everything else is dissolved in	Neutral
Stearyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Cetyl Alcohol	fatty alcohol	Thickens and conditions (not a drying alcohol)	Softens
Isopropyl Palmitate	light ester	Light slip without much weight	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens so hair combs through	Detangles
Stearoxypropyl Dimethylamine	conditioning agent	Conditions and softens so hair combs through	Detangles
Mineral OilMINERAL OIL/PARAFFINUM LIQUIDUM/HUILE MINERALE	emollient	Softens and smooths the strand	Heavy
Dipropylene Glycol	humectant	Pulls water into the hair	Moisturizes
Glycoproteins	protein	A small amount of protein	Protein
Amodimethicone	silicone	A little smoothing and shine	Buildup
Dimethicone	silicone	A little smoothing and shine	Buildup
Quaternium-80	silicone	A little smoothing and shine	Buildup

What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off. Recorded as vegan and cruelty-free.

Full ingredient list (31)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

1 Water · WATER/AQUA/EAU

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Isopropyl Palmitate

General function
A light ester that spreads quickly and leaves a smooth, non-greasy feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
5 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
6 Stearoxypropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths without much build-up.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
7 Mineral Oil · MINERAL OIL/PARAFFINUM LIQUIDUM/HUILE MINERALE

General function
A sealing oil that sits on the surface, adds slip and shine, and needs a detergent to remove.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitBuild-up-sensitive routines
It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

International Journal of Trichology
- emollient
- sealant
- oil
8 Dipropylene Glycol

General function
A light humectant and solvent that helps fragrance and extracts dissolve evenly.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
9 Panthenol

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
10 Prunus Insititia Seed Oil

General function
The oil pressed from Prunus Insititia. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
11 Octyldodecyl PCA

General function
An oil-soluble moisturising ester that softens and helps hold water at the surface.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- humectant
12 Behenyl Alcohol

General function
A long-chain fatty alcohol that gives rich conditioners their thickness and cushiony feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
13 Sodium PCA

General function
A moisture-binding ingredient that occurs naturally in hair and skin.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
14 Glycoproteins
- protein
- conditioning agent
15 Glycerin

General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
16 Ethylhexyl Methoxycinnamate

General function
A UV filter added to protect the product's colour and, in leave-ins, to slow colour fade.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitGray, silver, or brass-prone hair
Sunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.

PubChem
- UV filter
17 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
18 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
19 DISODIUM DISTYRYLBIPHENYL DISULFONATE
20 Quaternium-80

General function
A conditioning silicone with a positive charge, so it deposits where hair is damaged and stays through rinsing.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
21 Propylene Glycol

General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it adds less weight than oils or butters do.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
▾Below about here, the order stops meaning much. These are usually used at 1% or less.
22 Lactic Acid

General function
An acid used to set pH and, in scalp products, to loosen flakes.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- pH adjuster
- humectant
- exfoliant
23 Glyoxylic Acid
- conditioning agent
- pH adjuster
24 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
25 Trideceth-12
- emulsifier
- solubilizer
26 Cetrimonium Chloride

General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
27 Sodium Chloride
- salt
- thickener
28 Salix Nigra (Willow) Bark Extract
- botanical extract
29 Phenoxyethanol
- preservative
30 Sodium Benzoate
- preservative
31 Fragrance · FRAGRANCE/PARFUM

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance

What the whole list adds up to

9 emollients
7 humectants
5 conditioning agents
4 thickeners
4 conditioning agents
3 solvents
3 fatty alcohols
3 silicones
3 preservatives
2 light esters
2 cleansers
2 oils
2 film formers
2 pH adjusters

Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 6.76 oz

Seen at $10.70 1 store · checked Oct 31

Good value under $10 Under $1.45/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $10 line; products that do this job typically go for about $22 at this size.

Show the price ladder

Price for 6.76 ozlower is better

Where we’ve seen it2 listings · 2 stores

PerfumesClub.us
$10.70

6.76 oz · $1.58/oz

Oct 31Lowest per ozSale · was $30.47
Walmart
$19.60

6.7 oz · $2.92/oz

Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 4 listings we don’t count, from grey-market or unverified sellers.

How we work this out

6.76 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $10.70 is the price we have observed for the 6.76 oz. We need three stores before we call a price commonly seen.
Good value under $10 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.45/oz; at 6.76 oz that is $10. Under that line you are paying less than most of them.
About $22 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 6.76 oz.

Formula

Formula score

7 of 10

The formula covers the core of what a treatment does, and it costs less per ounce than most masks and treatments in our library.

How the score is counted

2 products we score as doing the same job cost less per ounce
Costs less per ounce than 79% of the 576 masks and treatments we’ve priced
No rich emollients in the formula
Reviewers mention 3 things they like about how it performs

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

African PrideLowest cost per oz Feel It Formula Strengthening Mask Hair Treatment $0.58/oz $1.00/oz less

Medium weight
Budget

· Close function

Function: Water-binding (humectants)
Also: Mint scent, not floral
Drugstore tier
12 oz bottle

Compare

GarnierClose function Whole Blends Honey Treasures Repairing Mask $0.99/oz $0.59/oz less

Quick
Medium weight
Budget

Function: Oils and butters
Film formers
Also: Sweet scent, not floral
Drugstore tier
10.1 oz bottle

Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

People who want maximum slip, looking for real detangling slip and moisture that stays in

Biggest tradeoff

Not ideal for anyone sensitive to fragrance, curly-method routines, or people shopping on a budget

Best alternative if not

African Pride Feel It Formula Strengthening Mask Hair Treatment for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, and what the formula shows

Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Regenerates up to 100% of blonde and highlighted hair in 60 seconds

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Luminescine Technology transforms invisible ultraviolet light into visible light for brightness

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Anti-yellowing mask with MicroPROtec FadeStop Formula

It avoids sulfate detergents, which are the usual cause of fast fade.

Behentrimonium Chloride
Stearoxypropyl Dimethylamine
Ethylhexyl Methoxycinnamate

Supported

Less fade per wash.

Vegan formula

Our researched record has this brand or product as vegan.

—

Supported

Matches our researched record.

How to read this

We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Delivers smooth, frizz-free result

Walmart reviewer "jessica": "perfect, smooth, frizz-free hair"

Gentle, conditions and transforms hair rather than feeling harsh

Walmart reviewer "shelley": "it's not harsh it really conditions and transforms your hair"

Effectively neutralizes brassiness in curly/dry blonde hair

Walmart reviewer "Jess" (Apr 2026): "i have curly dry blonde hair that turns brassy very fast this worked perfectly"

How this page was made

Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
8 sources consulted for this product (5 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 16 of 22 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v23. Record last updated 2026-08-25.