Conditioner / Everyday rinse-out, detangling
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Personal fit
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The rest of what your plan weighs on this product.
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$1.23/oz at 33 oz — less than 61% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list — this is a detangling formula.
No oils or butters in the list.
Middle of the range — noticeable on fine hair, light on coarse hair.
Humectants near the top — water-binding is a headline mechanism here.
Protein high in the list — a strengthening formula, not a moisture one.
Nothing here needs a detergent wash to remove.
No chelating agent in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Steartrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Isopropyl Alcohol | drying alcohol | Speeds drying — and can read dry on the hair | Drying |
| Panthenol | humectant | Pulls water into the hair | Detangles |
| Ethylhexylglycerin | preservative | Keeps the product from spoiling | Softens |
| Hydrolyzed Rice ProteinHydrolyzed Rice Bran Protein | film former | A supporting film former | Protein |
| Lactic Acid | pH adjuster | Fine-tunes the pH | Moisturizes |
| Hydrolyzed Soy Protein | film former | A supporting film former | Protein |
| Fragrance | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
Listed in the first three ingredients, it is likely a structural part of this formula.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
Porous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
It evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A light plant protein that adds body and shine, popular in volume products.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An oil-soluble moisturising ester that softens and helps hold water at the surface.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
A plant protein used for body and moisture retention.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
A moisture-binding ingredient that occurs naturally in hair and skin.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
The smallest amino acid in hair protein, added for moisture binding.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-09-16. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 33 oz
Priced above the products that do the same job. Stores sell it above the $29 line; products that do this job typically go for about $40 at this size.
33 ozmost listedBest per ounce
6.76 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Soft, over-stretchy hair, looking for protein high in the formula and real detangling slip
Less suited to anyone sensitive to fragrance, hair that stiffens on protein, or very dry or high-damage hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Fortifying conditioner using an inter-amino-bond builder technology that penetrates the hair cortex
Protein sits in the first eight ingredients.
Reinforces a damaged strand.
Protects against mechanical damage, such as combing or brushing
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
Helps prevent breakage while imparting shine
Protein sits in the first eight ingredients.
Reinforces a damaged strand.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
