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Side by side

amika The Kure Strength Repair Shampoo vs ORS ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo

89% function match · 10 of the 13 functions we compared match Formula overlap 49%. amika The Kure Strength Repair Shampoo and ORS ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo share 4 ingredients among each other's most prominent.

Based on your consultation

Which of these fits your hair?

We check your pattern, moisture need, scalp, fragrance tolerance, weight sensitivity and more against each formula — and say which one lines up.

Your profile at a glance

  • Your answers appear here
  • Your answers appear here
  • Your answers appear here
  • Your answers appear here

When each one is the right call

What each formula is built for, from its own ingredient list.

  • The Kure Strength Repair Shampoo — colour-treated hair
  • ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo — colour-treated hair

Side by side

Every trait, aligned

One row per trait, read from each product’s own ingredient list and record. A dash means we have not researched that field for that product — it is not a “no”.

Trait
amika The Kure Strength Repair Shampoo — 9.2 oz container amika

The Kure Strength Repair Shampoo

  • Shampoo
  • Salon
  • Sulfate-free
  • Moisture-rich
ORS

ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo

  • Shampoo
  • Drugstore
  • Sulfate-free
Price, size & price per ounce
$29 9.2 oz · $3.07/oz
$9.99 12.5 oz · $0.80/oz
Value / price positioning
Same job for less elsewhere $$$$$ Salon tier · costs more than 76% of the 817 shampoos we’ve priced
Lower cost than most shampoos $$$$$ Drugstore tier · costs less than 76% of the 817 shampoos we’ve priced
Best for hair types
Curly–Coily A heavy formula: coarse, curlier strands carry it without flattening. Your hair
All types Nothing in the formula or the claims narrows this to one pattern. Your hair
Moisture level Same
High Humectants near the top — water-binding is a headline mechanism here. Your hair
High Humectants near the top — water-binding is a headline mechanism here. Your hair
Cleansing strength Differs
Strong Removes oil, buildup, and most residue — a reset wash. Your hair
Moderate Removes oil and product; leaves some conditioning behind. Your hair
Slip / detangling Differs
Moderate Conditioning agents are present, lower in the list. Your hair
High Conditioning agents sit high in the list — this is a detangling formula. Your hair
Weight on hair
Rich Heavy butters and waxes in the first eight ingredients. Your hair
Medium Middle of the range — noticeable on fine hair, light on coarse hair. Your hair
Fragrance
Present Fragrance is listed; it sits below the working ingredients. Your hair
Present Fragrance is listed; it sits below the working ingredients. Your hair
Protein Same
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Minor Protein appears, low enough to be a supporting ingredient. Your hair
Silicone / wax buildup Same
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
High Water-insoluble silicones or waxes: a detergent wash is what removes them. Your hair
Clarifying wash needed
Moderate Your hair
Moderate Your hair
Expected lather Same
High Thick foam that spreads quickly through the hair. Your hair
High Thick foam that spreads quickly through the hair. Your hair
Scalp active Same
None No over-the-counter scalp active. Your hair
None No over-the-counter scalp active. Your hair
Hard-water defence Same
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Chelators present Chelators are present — they bind hard-water and pool minerals. Your hair
Formula completeness
out of 10
Complete for its job
out of 10
Complete for its job
Who should choose this
  • Colour-treated hairthat fades faster in a sulfate wash
  • Fast-oiling scalpsthat need a real reset wash
  • Dry, thirsty hairhumectants and emollients both sit up front
  • Hard waterand swimmers dealing with mineral deposit
  • Colour-treated hairthat fades faster in a sulfate wash
  • Maximum slipfor hair that tangles the moment it is wet
  • Hard waterand swimmers dealing with mineral deposit
  • Very dry hairno fast-drying alcohol in the list
Why you might skip it
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Oily scalp or fine hairthat gets weighed down
  • Scents bother youthis product carries a scent
  • Curly-method routinesthese silicones need a detergent to remove
  • Dry or very humid airwhere heavy humectants work against you
from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.
More facts about each one
Type
Shampoo
Shampoo
Where to buy
Target
Brand website · Retailer
Free of
  • sulfate-free
  • sulfate-free
Cruelty-free
Cruelty-free · PETA-listed
Cruelty-free · PETA-listed
Scent
Scented, not described
Scented, not described

Facts as we recorded them. A dash means we have not researched that field for that product — it is not a "no".

The bottom line

The bottom line depends on your hair

Which of these two suits you is a question about your hair, not about them. The consultation answers it — and tells you what your routine needs around it.

Take the consultation

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The detail behind the table

Where the readings above come from: the ingredient lists themselves, each brand’s claims checked against them, what owners report, and cost per ounce in context.

Shared and distinct ingredients

Shared and distinct ingredients

Computed from the ingredient lists as printed. "Shared" means both lists carry it; where it sits on each label is stated, because position is what tells you how much.

What both formulas carry

IngredientThe Kure Strength Repair ShampooORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo
Water
Neutral
#1Leading
#1Leading
Sodium C14-16 Olefin Sulfonate
Cleanses
#2Leading
#6Below the 1% line
Cocamidopropyl Betaine
Cleanses
#3Leading
#8Below the 1% line
Glycerin
Moisturizes
#4Supporting
#2Leading
Polyquaternium-10
Detangles
#25Below the 1% line
#3Leading
Citric Acid
pH balancer
#30Below the 1% line
#4Below the 1% line

What only one of them carries

The Kure Strength Repair Shampoo

ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo

Full ingredient list — The Kure Strength Repair Shampoo (40)
Full ingredient list — ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo (25)

Claims check

What each brand says, against what each formula shows

Claims are quoted from each brand. We only mark one supported, partly supported, or conflicting when that product’s ingredient list actually speaks to it.

VerdictsThe Kure Strength Repair ShampooORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo
Supported
0
2
Partly supported
2
0
Stated by brand
1
3
Potential conflict
0
0

The Kure Strength Repair Shampoo

  • Strengthen hair with keratin and wheat proteinPartly supportedSupports the surface, not a treatment.
  • Gently clean and deeply conditionStated by brandCan’t be confirmed from label.
  • Repair environmental damagePartly supportedSupports the surface, not a treatment.

ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo

  • gently cleanses while nourishingSupportedHelps hair feel hydrated.
  • helps revitalize dry and damaged strandsStated by brandCan’t be confirmed from label.
  • invigorates the scalpStated by brandCan’t be confirmed from label.
  • rich in essential fatty acidsStated by brandCan’t be confirmed from label.
  • sulfate-freeSupportedGentler on colour and coils.

What owners say

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings, and we never balance one product’s themes against another’s by inventing them.

Amika The Kure Strength Repair Shampoo draws complaints about the packaging.

The Kure Strength Repair Shampoo

Reviewers describe the formula as gentle and safe for color-treated and chemically treated hair

color-treated/chemically treated hair

Strong overall satisfaction, reviewers describe it as fixing hair damage, high star ratings (83 percent five-star)

Reviewers report visibly stronger, less damaged hair and reduced breakage after repeated use

Reviewers report noticeable improvement in overall hair health and condition with continued use

Isolated shipping/packaging complaint (opened conditioner bottle), not a product-performance complaint

ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo

Many reviewers repeatedly praise the scent, calling it a highlight of the product and saying it smells great or amazing.

A minority of reviewers reported the opposite experience, describing a thick, sticky residue that made hair stiff and hard to comb after use.

Several reviewers say the sulfate-free formula cleans hair without the stripped or dried-out feeling they get from other shampoos, leaving hair moisturized.

Reviewers transitioning from chemically treated to natural hair, and those with permed or African American hair textures, say it works well and leaves hair feeling soft and manageable.

Price check

Cost per ounce, in context

Cost per ounce against every product of this type we have priced, each at the size it is most often sold in. Value labels are computed from that percentile and from how many products that do the same job cost less; they are comparisons, not judgements about a brand.

$0.80/oz vs $3.07/oz — amika The Kure Strength Repair Shampoo costs about 3.8× more per ounce than ORS ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo.

$0.00/oz median $1.47/oz $17.29/oz $3.07/oz The Kure Strength Repair S $0.80/oz ORS HAIRepair Coconut Oil

Every mark sits on one distribution because these are compared against the same set: 817 shampoos with a computable unit price.

Value readThe Kure Strength Repair ShampooORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo
Label
Same job for less elsewhereYou are paying above the range for a formula close to several lower-priced options.
Lower cost than most shampoosCosts less per ounce than most shampoos we have researched.

Computed from cost per ounce against every product of this type we have priced, and from how many products that do the same job cost less. It is a comparison, not a judgement about the brand.

Compare with something else

Close formulas to each of these, as their own comparison pages.

The Kure Strength Repair Shampoo vs Coconut & Shea Nourishing ShampooMarc Anthony · 98% function matchORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo vs Argan Oil Hydrating ShampooMarc Anthony · 91% function matchThe Kure Strength Repair Shampoo vs Hydration ShampooPattern Beauty · 96% function matchORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo vs Thick Hair ShampooOuai · 90% function matchThe Kure Strength Repair Shampoo vs Argan Oil Hydrating ShampooMarc Anthony · 94% function matchORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo vs Clean Beauty Hydrate ShampooPaul Mitchell · 90% function matchThe Kure Strength Repair Shampoo vs Clean Beauty Hydrate ShampooPaul Mitchell · 94% function matchORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo vs Pure Honey Moisturizing Dry Defense ShampooCreme of Nature · 89% function match

The Kure Strength Repair Shampoo · ORS HAIRepair Coconut Oil and Baobab Sulfate-Free Invigorating Shampoo · All shampoos in the library

How this page was made

  • This page is assembled from the same researched records the individual product pages render: identity, each ingredient list as printed, each brand's own claims, dated price observations, and review themes written in our researchers' own words. Nothing on it is written per comparison.
  • We do not rank these against each other. Which of them suits you depends on your hair, and that is what the consultation works out.
  • The formula similarity percentage is a stored, precomputed number: position-weighted overlap of the two ingredient lists blended with agreement on the attributes we derive. It measures how alike two formulas are, not how well either works.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 11 sources were consulted across the products on this page.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice. We do not sell these products and take no placement fees.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.

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