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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

John Frieda Blonde+ Repair System Shampoo — front of package
John Frieda · ShampooBlonde+ Repair System Shampoo
  • Protein-free
  • Deep clean
8.45 fl oz (250 ml) · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
High slipL'Oréal Elvive Colour Protect Shampoo — front of package
L'Oréal · ShampooElvive Colour Protect Shampoo
  • Protein-free
  • Deep clean
$7.75 · 16.9 fl oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Sachajuan Intensive Repair Shampoo — front of package
Sachajuan · ShampooIntensive Repair Shampoo
  • Protein-free
  • Deep clean
$30.95 · 8.45 fl oz (250 ml) · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Same job, less
Equate · ShampooTear-Free Baby Shampoo
  • Sulfate-free
  • Protein-free
$2.48 · 21 fl oz · $0.12/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipBread Beauty Supply clear-wash — container
Bread Beauty Supply · Shampooclear-wash
  • Fragrance-free
  • Unscented
OnlineBest for: People sensitive to fragrance
CleansingMoisture
Curls Baby Peek-a-Boo Shampoo — front of package
Curls · ShampooBaby Peek-a-Boo Shampoo
  • Sulfate-free
  • Protein-free
$12.99 · 8 fl oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
High slipL'Oreal Paris Elvive Elvive Color-Vive Shampoo — front of package
L'Oreal Paris Elvive · ShampooElvive Color-Vive Shampoo
  • Protein-free
  • Deep clean
$8.46 · 13.53 fl oz (400 ml) · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
High slipL'Oreal Paris Elvive Elvive Hidra Hialurónico Shampoo — front of package
L'Oreal Paris Elvive · ShampooElvive Hidra Hialurónico Shampoo
  • Protein-free
  • Deep clean
$3.85 · 12.51 fl oz (370 ml) · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Moroccanoil Smoothing Shampoo — 8.45 fl oz (250 ml)
Moroccanoil · ShampooSmoothing Shampoo
  • Sulfate-free
  • Protein-free
$26.61 · 8.45 fl oz (250 ml) · PrestigeBest for: Colour-treated hair
CleansingMoisture
Pantene Pro-V Long & Strong Shampoo — front of package
Pantene · ShampooPro-V Long & Strong Shampoo
  • Protein-free
  • Deep clean
$15.12 · 30.4 fl oz (900 ml) · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
TRESemme Hair Fall Defense Shampoo — front of package
TRESemme · ShampooHair Fall Defense Shampoo
  • Deep clean
  • Hard water
11.5 fl oz (340 ml) · DrugstoreBest for: Scalps that oil up within a day
CleansingMoisture
TRESemme TRESemme Healthy Volume Shampoo — container
TRESemme · ShampooHealthy Volume Shampoo
  • Deep clean
  • Protein
56 fl oz · DrugstoreBest for: Scalps that oil up within a day
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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