This shampoo gently exfoliates, removes buildup and hydrates to balance the scalp.
The detergent system is gentle; it is unlikely to clear heavy build-up on its own.
- Sodium Phytate
Potential conflict
Too gentle for real build-up.
Vegamour
GRO+ Advanced Balancing Shampoo
Shampoo / Low-lather cleanser, non-foaming
- Shampoo
- Sulfate-free
- Silicone-free
Price$52seen at one store
Where to buy1 store
Scent:
No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.
Manufacturer page: vegamour.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
None
Not in your profile
Slip / detangling
Some
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
None listed
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Unscented
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
High
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
28 ingredientsAbout average
Not in your profile
Price tier
Prestige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Not enough priced shampoos to place it
We have not priced enough shampoos to place this one.
Great for
no fragrance (parfum) on the label
free of strong smells
Colour-treated hairthat fades faster in a sulfate wash
Frequent washerswho want gentler cleansing
Curly-method routinesno sulfates and no water-insoluble silicones
Hard waterand swimmers dealing with mineral deposit
Maybe skip if
Very dry or damaged hairit contains fast-drying alcohol
A squeaky-clean feelthis deliberately leaves conditioning behind
Foam-heavy washesit barely lathers
Hair that tangles wetnothing here reduces combing force
Dry or very humid airwhere heavy humectants work against you
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
None
No detergent — the conditioners do the cleaning.
Expected lather
Little
Very little foam; it is worked through rather than lathered.
Slip and detangling
Some
Some slip, mostly from esters or silicones rather than conditioners.
Water-binding (humectants)
High
Humectants near the top — water-binding is a headline mechanism here.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Chelators are present — they bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
Minor
Protein appears, low enough to be a supporting ingredient.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Aqua/Eau | solvent | The base everything else is dissolved in | Neutral |
| Butylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Alcohol Denat. | drying alcohol | Speeds drying — and can read dry on the hair | Drying |
| Propanediol | humectant | Pulls water into the hair | Moisturizes |
| Curcuma Longa (Turmeric) Root Extract | botanical extract | A trace plant extract | Stabilizes |
| (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract | botanical extract | A trace plant extract | Neutral |
| Biotinoyl Tripeptide-1 | vitamin | A trace vitamin addition | Protein |
| Rheum Rhaponticum Root Extract | botanical extract | A trace plant extract | Neutral |
| Caffeine | active | A secondary active | Active |
| Alcohol Denat.Alcohol | drying alcohol | A small amount, for fast drying | Drying |
What the list leaves out, and what it carriesNo sulfates, silicones, or fragrance. Chelators for hard water. Fast-drying alcohol is in the list.
Full ingredient list (28)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Water/Aqua/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
3
Alcohol Denat.
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
-
4
Propanediol
General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
5
Curcuma Longa (Turmeric) Root Extract
General function
Turmeric extract, used at low levels for antioxidants and scalp claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
- antioxidant
-
6
(Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract
General function
A blend of red clover and mung bean sprout extracts, used at low levels in thinning-positioned products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
-
7
Biotinoyl Tripeptide-1
General function
Biotin bonded to a short peptide, included in thinning-positioned products. Evidence for applied biotin changing hair growth is limited.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsVery dry or highly damaged hairUnhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- vitamin
- protein
-
8
Rheum Rhaponticum Root Extract
General function
An extract from the root of Rheum Rhaponticum. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- botanical extract
- 9 Acetyl Tetrapeptide-3
-
10
Callicarpa Japonica Fruit Extract
- botanical extract
-
11
Chlorella Vulgaris Extract
- botanical extract
-
12
Olea Europaea (Olive) Leaf Extract
- botanical extract
- antioxidant
-
13
Caffeine
- active
-
14
Tocopherol
- antioxidant
- vitamin
-
15
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
16
Pentylene Glycol
General function
A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
- preservative
- 17 Hydroxypropyl Cyclodextrin
-
18
Lecithin
General function
A soy- or sunflower-derived lipid that helps conditioning ingredients spread evenly on the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
19
Sodium Phytate
General function
A rice-derived chelator that binds hard-water minerals without EDTA.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
20
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
21
Sodium Starch Octenylsuccinate
General function
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
22
Alcohol Denat.
· Alcohol
General function
Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
- drying alcohol
- solvent
-
23
Cyclodextrin
- solubilizer
-
24
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
25
Phytic Acid
General function
A plant-derived chelator that binds the minerals in hard water.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
26
Lactic Acid
General function
An acid used to set pH and, in scalp products, to loosen flakes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- pH adjuster
- humectant
- exfoliant
-
27
cyamopsis tetragonoloba (guar) gum
General function
A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
-
28
Xanthan Gum
General function
A fermented sugar gum that thickens water-based formulas and adds soft, natural hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdA polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
May suitFrizz-prone, damaged, or high-friction hairA soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.
May not suitMaximum-hold stylingGum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- thickener
- film former
What the whole list adds up to
- 6 solvents
- 6 botanical extracts
- 5 humectants
- 3 antioxidants
- 3 emollients
- 3 hard-water chelators
- 2 drying alcohols
- 2 vitamins
- 2 pH adjusters
- 2 gums
- 2 thickeners
- 1 protein
- 1 active
- 1 preservative
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price
Seen at
$52
Show the price ladder
Where we’ve seen it1 listing · 1 store
-
Brand website
$52.00Aug 22
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- Seen at $52 is the price we have observed for the this size. We need three stores before we call a price commonly seen.
Formula
5
Formula score
5 of 10
We do not have enough shampoos with a computable price per ounce to say where this one sits in the range.
How the score is counted
- No working detergent system in the formula
- Reviewers mention 3 things they like about how it performs
- Prestige tier, sold at Brand website
- Prestige tier
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
ORSLowest cost per oz
ORS Olive Oil Braidzone Herbal Cleanse Dry Shampoo for Scalp & Hair Nourishment
$0.85/oz
- Sulfate-free
- Gentle cleanse
- Curly method
- Function
- Also
VerbClose function
Verb Dry Shampoo Powder
$11.00/oz
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
African PrideClose function
Black Castor Miracle Braid & Scalp Cleansing Rinse
$0.86/oz
- Sulfate-free
- Gentle cleanse
- Protein
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Depends on your hair — see who it suitsBest user
People sensitive to fragrance, looking for a formula with no added fragrance and a product with no scent
Biggest tradeoff
Not ideal for very dry or high-damage hair, anyone who wants a squeaky-clean feel, or anyone who wants a quick, foam-heavy shampoo
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
1
Potential conflictFormula works against claim
Powered by GROActive+ Complex, formulated for severe shedding.
A named-ingredient story. What matters is where those sit in the list — see the ingredients table.
- Curcuma Longa (Turmeric) Root Extract
- (Trifolium Pratense (Clover)/Vigna Radiata) Sprout Extract
- Biotinoyl Tripeptide-1
Stated by brand
Check the position, not the name.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Scent is frequently called out as pleasant and not overpowering
Hair is described as feeling clean and soft after washing, distinct from any growth claim
Reviewers with hair loss/thinning from stress, chemo, or postpartum shedding report noticeably reduced shedding and improved density after months of consistent use
shedding/thinning-focused users, medium-to-long-term useReviewers frequently mention using the shampoo as part of a paired shampoo+conditioner (or shampoo+conditioner+serum) routine rather than standalone
Some reviewers note they have not used it long enough to judge hair-growth results, treating early reviews as inconclusive on the core growth claim
short-term usersMore from Vegamour
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 13 of 16 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.