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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Same job, lessAttitude 2-in-1 Men Shampoo & Conditioner — 14 oz container
Attitude · Shampoo2-in-1 Men Shampoo & Conditioner
  • Protein-free
  • Deep clean
$12.48 · 14 FL. OZ. (415 ml) · $0.89/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
d:fi Daily Shampoo — front of package
d:fi · ShampooDaily Shampoo
  • Deep clean
  • Hard water
$8.99 · 10.1 oz · $0.89/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Good valuePhyto NOURISHMENT Nourishing Shampoo — 8.45 oz container
Phyto · ShampooNOURISHMENT Nourishing Shampoo
  • Sulfate-free
  • Protein-free
$7.52 · 8.45 fl oz · $0.89/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Scalp activeHead & Shoulders Itch Relief Dandruff Shampoo — 12.5 oz container
Head & Shoulders · ShampooItch Relief Dandruff Shampoo
  • Scalp active
  • Protein-free
$11.49 · 12.5 fl oz · $0.92/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Good valueLUSETA Keratin Shampoo — 16.9 oz container
LUSETA · ShampooKeratin Shampoo
  • Sulfate-free
  • Moisture-rich
$14.98 · 16.9oz · $0.92/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLuster's Pink Hydrate and Shine Shampoo — front of package
Luster's Pink · ShampooHydrate and Shine Shampoo
  • Sulfate-free
  • Deep clean
$10.99 · 12 fl oz · $0.92/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipPacifica Coconut Vanilla Hydrating Shampoo — front of package
Pacifica · ShampooCoconut Vanilla Hydrating Shampoo
  • Sulfate-free
  • Deep clean
$11 · 354 mL / 12 fl oz · $0.92/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
LUSETA Coconut Milk Shampoo — 16.9 oz container
LUSETA · ShampooCoconut Milk Shampoo
  • Deep clean
  • Hard water
$16 · 16.9oz · $0.95/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
LUSETA Collagen Peptides Shampoo — 16.9 oz container
LUSETA · ShampooCollagen Peptides Shampoo
  • Sulfate-free
  • Deep clean
$16 · 16.9oz · $0.95/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLUSETA Glossy Pearl Shampoo — front of package
LUSETA · ShampooGlossy Pearl Shampoo
  • Moisture-rich
  • Hard water
$16 · 16.9oz · $0.95/oz · OnlineBest for: Hair that craves moisture
Moisture
Same job, lessLUSETA Manuka Honey Shampoo — front of package
LUSETA · ShampooManuka Honey Shampoo
  • Sulfate-free
  • Protein-free
$16 · 16.9oz · $0.95/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Same job, lessLUSETA Rose Oil Shampoo — 16.9 oz container
LUSETA · ShampooRose Oil Shampoo
  • Deep clean
  • Moisture-rich
$16 · 16.9oz · $0.95/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
Scalp activeLUSETA Scalp Balancing Shampoo — front of package
LUSETA · ShampooScalp Balancing Shampoo
  • Scalp active
  • Sulfate-free
$16 · 16.9oz · $0.95/oz · OnlineBest for: Flaking scalps
CleansingMoisture
Good valueLUSETA Tangle Free Shampoo — front of package
LUSETA · ShampooTangle Free Shampoo
  • Deep clean
  • Hard water
$16 · 16.9oz · $0.95/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
LUSETA Tea Tree & Mint Shampoo — front of package
LUSETA · ShampooTea Tree & Mint Shampoo
  • Sulfate-free
  • Protein-free
$16 · 16.9oz · $0.95/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueLUSETA Turmeric & Collagen Shampoo — front of package
LUSETA · ShampooTurmeric & Collagen Shampoo
  • Protein
  • Hard water
$16 · 16.9oz · $0.95/oz · OnlineBest for: Soft, over-stretchy hair
Moisture
Paul Mitchell Tear-Free Shampoo — 16.9 oz container
Paul Mitchell · ShampooTear-Free Shampoo
  • Lightweight
  • Silicone-free
$15.99 · 16.9 fl. oz. · $0.95/oz · OnlineBest for: Fine or easily-flattened hair
CleansingMoisture
Same job, lessKlorane Ultra-Gentle Shampoo with Oat Milk — 13.53 oz container
Klorane · ShampooUltra-Gentle Shampoo with Oat Milk
  • Sulfate-free
  • Protein-free
$11.19 · 400 ml · $0.97/oz · OnlineBest for: Colour-treated hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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  • Formula-based product picks
  • Routines for your lifestyle and preferences
  • Updates for weather, needs and goals

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