sulfate-free
A sulfate detergent appears in the ingredient list.
- Sodium Laureth Sulfate
- Cocamidopropyl Betaine
Potential conflict
The label says otherwise.
Sizes & containers
12 fl oz · $11.88 at one store · UPC 611186529485
Rusk
Puremix Fresh Pomegranate Color Protecting Shampoo
Shampoo / Clarifying, deep-cleaning
- Shampoo
- Silicone-free
- Protein-free
- Lightweight
- Cruelty-free · label states
Size12 fl ozusual store size · 2 sizes
Price$11.88seen at one store · 12 oz
Price / oz$0.99/ozat 12 oz
Where to buy2 stores · $11.88–19.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: sleekshop.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Cleansing strength
Strong
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Sulfates
Sulfate detergent
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · label states
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
14 ingredientsA short list
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$0.99/oz at 12 oz, less than 67% of the 1544 shampoos , which mostly run $0.79–3.04/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Maximum slipfor hair that tangles the moment it is wet
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product has a scent
Sulfate-free routinesit uses a sulfate detergent
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Strong
A reset wash that removes oil, buildup, and most residue.
Expected lather
High
Thick foam that spreads quickly through the hair.
Slip and detangling
High
Conditioning agents sit high in the list, so this is a detangling formula.
Water-binding (humectants)
High
Humectants near the top: binding water is one of its main jobs.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Contains chelators, which bind hard-water and pool minerals.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Water | solvent | The base everything else is dissolved in | Neutral |
| Sodium Laureth Sulfate | sulfate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Polyquaternium-10 | conditioning agent | Puts conditioning back as it washes | Detangles |
| Fragrance | fragrance | The scent | Fragrance |
| Sodium Chloride | salt | Adjusts the texture | Stabilizes |
| Citric Acid | pH adjuster | Fine-tunes the pH | pH balancer |
| Sodium Benzoate | preservative | Keeps the product from spoiling | Stabilizes |
What the list leaves out, and what it carriesThe list carries no silicones or drying alcohols. No protein: a moisture formula, not a repair one. Fragrance is on the label. Hard-water chelators are present.
Full ingredient list (14)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Sodium Laureth Sulfate
General function
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitBuild-up-sensitive routinesA sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
May suitFine or easily flattened hairFine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
May not suitDry, coarse, or high-porosity hairCoarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
- sulfate cleanser
- cleanser
-
3
Cocamidopropyl Betaine
General function
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Indian Journal of DermatologyMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
DependsVery dry or highly damaged hairAmong the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
4
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
5
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
6
Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Sodium Chloride
General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- salt
- thickener
-
8
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
9
Sodium Benzoate
- preservative
-
10
Pomegranate Extract
- botanical extract
-
11
Panthenol
General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairIt hydrates without adding oil or a film, which is the combination fine hair usually needs.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
May suitVery dry or highly damaged hairA humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
- humectant
- conditioning agent
- vitamin
-
12
Disodium EDTA
General function
Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
13
Red 33
General function
A certified colour used to tint the product. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
-
14
Blue 1
- colourant
- direct dye
- blue dye
What the whole list adds up to
- 2 cleansers
- 2 humectants
- 2 hard-water chelators
- 2 colourants
- 1 solvent
- 1 sulfate cleanser
- 1 amphoteric cleanser
- 1 secondary cleanser
- 1 conditioning agent
- 1 film former
- 1 polymer
- 1 fragrance
- 1 declared fragrance
- 1 salt
Ingredient list captured 2026-09-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 12 oz
Seen at
$11.88
Good value under
$3
Priced above the products that do the same job. Stores sell it above the $3 line; products that do this job typically go for about $16 at this size.
Show the price ladder
Where we’ve seen it3 listings · 2 stores
-
Pure Spa Direct
$11.8812 oz · $0.99/ozSep 12Lowest per oz
-
ruskhair.com
$19.0012 oz · $1.58/ozSep 12
-
ruskhair.com
$19.0012 oz · $1.58/ozSep 12
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $11.88 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
- Good value under $3 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.24/oz; at 12 oz that is $3. Under that line you are paying less than most of them.
- About $16 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 12 oz.
Formula
9
Formula score
9 of 10
A complete formula at an ordinary price: mid-range per ounce among shampoos, with the working systems in place.
How the score is counted
- 3 products that do the same job cost less per ounce
- Costs less per ounce than 67% of the 1544 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Masstige tier, sold at Brand website
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
SuaveLowest cost per oz
Hydrating 3-in-1 Hair + Body + Face Wash
$0.16/oz $0.83/oz less
- Protein-free
- Deep clean
- Hard water
- Function
- Also
SuaveClose function
Bamboo & Hibiscus Volumizing Shampoo
$0.16/oz $0.83/oz less
- Protein-free
- Deep clean
- Hard water
- Function
- Also
SuaveClose function
Invigorating Pump Shampoo Rosemary & Mint
$0.27/oz $0.72/oz less
- Protein-free
- Deep clean
- Hard water
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein, for a protein-free formula and a proper reset wash
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or dry or damaged hair
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
2
Potential conflictFormula works against claim
paraben-free
No parabens appear in the ingredient list.
—
Supported
Preserved without parabens.
silicone-free
No silicones appear in the ingredient list.
—
Supported
Nothing that needs a strong wash.
no artificial colorants
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
gluten-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
cruelty-free
Our researched record has this brand as cruelty-free.
—
Supported
Matches our researched record.
keratin safe
No protein or amino acid appears in the ingredient list.
—
Potential conflict
Not in the ingredient list.
color-locking up to 30 washes
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
More from Rusk
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 5 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 4 editorial), last checked 2026-09-12.
- Ingredient references are linked for 6 of 9 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-12.
