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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Same job, lessGarnier Fructis Garnier Fructis Grow Strong Fortifying Shampoo — 22 fl oz
Garnier Fructis · ShampooGrow Strong Fortifying Shampoo
  • Protein-free
  • Deep clean
$6.49 · 22 fl oz · $0.30/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessGarnier Garnier Fructis Sleek & Shine Shampoo — 22 oz container
Garnier · ShampooFructis Sleek & Shine Shampoo
  • Deep clean
  • Lightweight
$6.49 · 22 fl oz · $0.30/oz · DrugstoreBest for: Scalps that oil up within a day
CleansingMoisture
Same job, lessAussie Aussie Kids Curly Sulfate-Free Shampoo — front of package
Aussie · ShampooKids Curly Sulfate-Free Shampoo
  • Sulfate-free
  • Protein-free
$4.97 · 16 fl oz · $0.31/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
Good valueAussie Aussie Sulfate-Free Kids' Moist Shampoo — 16 oz container
Aussie · ShampooSulfate-Free Kids' Moist Shampoo
  • Sulfate-free
  • Protein-free
$5–6 · 16 fl oz · $0.31/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture
Good valueGarnier Fructis Garnier Fructis Curl Nourish Sulfate-Free Shampoo — 12.5 oz container
Garnier Fructis · ShampooCurl Nourish Sulfate-Free Shampoo
  • Sulfate-free
  • Deep clean
$3.99 · 12.5 fl oz · $0.32/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
Good valueTRESemme Pro Pure Curl Define Shampoo — container
TRESemme · ShampooPro Pure Curl Define Shampoo
  • Sulfate-free
  • Protein-free
$5.69 · 16 fl oz (473 ml) · $0.36/oz · DrugstoreBest for: Wavy–Coily hair
CleansingMoisture
Good valueBiolage Strength Recovery Shampoo — front of package
Biolage · ShampooStrength Recovery Shampoo
  • Deep clean
  • Alcohol-free
13.5 fl oz (400 ml) · SalonBest for: Scalps that oil up within a day
CleansingMoisture
Same job, lessGarnier Fructis Grow Strong Thickening Shampoo — front of package
Garnier Fructis · ShampooGrow Strong Thickening Shampoo
  • Protein-free
  • Deep clean
about $5 · 12.5 fl oz · $0.40/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessPantene Pro-V Repair & Protect Shampoo — 23.6 fl oz
Pantene · ShampooPro-V Repair & Protect Shampoo
  • Protein-free
  • Deep clean
$8.99 · 23.6 fl oz · $0.40/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Pantene Pro-V Smooth & Sleek Shampoo — 23.6 oz container
Pantene · ShampooPro-V Smooth & Sleek Shampoo
  • Protein-free
  • Deep clean
$8.79 · 23.67 fl oz · $0.40/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessSuave Hydra Gloss Sulfate Free Shampoo — front of package
Suave · ShampooHydra Gloss Sulfate Free Shampoo
  • Sulfate-free
  • Protein-free
$4.99 · 12.6oz · $0.40/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueOld Spice Swagger 2in1 Shampoo and Conditioner — 21.9 oz container
Old Spice · ShampooSwagger 2in1 Shampoo and Conditioner
  • Protein-free
  • Deep clean
$8.99 · 21.9 fl oz · $0.41/oz · DrugstoreBest for: Hair that stiffens on protein
CleansingMoisture
Same job, lessPalmer's Olive Oil Shampoo — 13.5 oz container
Palmer's · ShampooOlive Oil Shampoo
  • Sulfate-free
  • Protein-free
$5.49 · 13.5 fl oz (400 ml) · $0.41/oz · DrugstoreBest for: Colour-treated hair
CleansingMoisture

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Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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