Shampoo / Clarifying, deep-cleaning
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Notes: cedar, citrus, fresh, lime.
Strength: Strong
Listing used for research: target.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most shampoos
$0.41/oz at 21.9 oz, less than 92% of the 1544 shampoos , which mostly run $0.79–3.04/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
A reset wash that removes oil, buildup, and most residue.
Thick foam that spreads quickly through the hair.
Conditioning agents are present, lower in the list.
No humectants, so nothing here pulls water into the hair.
No over-the-counter scalp active.
Contains chelators, which bind hard-water and pool minerals.
Water-insoluble silicones or waxes: a detergent wash is what removes them.
No protein or amino acids in the list.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterWater/Eau | solvent | The base everything else is dissolved in | Neutral |
| Sodium Lauryl Sulfate | sulfate cleanser | — | Cleanses |
| Sodium Laureth Sulfate | sulfate cleanser | — | Cleanses |
| Cocamidopropyl Betaine | amphoteric cleanser | — | Cleanses |
| Glycol Distearate | opacifier | Makes the product look creamy | Softens |
| Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Sodium Citrate | pH adjuster | Fine-tunes the pH | pH balancer |
| Cocamide MEA | secondary cleanser | Supports the cleansing system | Cleanses |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A high-foaming, strongly cleansing detergent. It clears build-up thoroughly and is the harsher of the two common sulfates.
Listed in the first three ingredients, it is likely a structural part of this formula.
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.
Listed in the first three ingredients, it is likely a structural part of this formula.
A sulfate detergent can lift deposited silicone, wax and styling films, which is what resets a routine before build-up is visible.
Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.
Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.
A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.
A wax that gives shampoo its pearly look and a slightly richer feel.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A coconut-derived thickener that stabilises foam and gives shampoo its body.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.
A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
A conditioning polymer that stays on the hair after rinsing to reduce static and frizz.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Ingredient list captured 2026-08-21. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 21.9 oz
Usually a good value. Most stores sell it under the $9 line, and products that do this job typically go for about $11 at this size.
Sizes
The 21.9 oz costs 38% less per ounce than the 3 oz.
21.9 ozusual store sizeBest per ounce
3 oz
13.5 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
It carries the working systems a shampoo needs and still sits in the lower part of the price range for shampoos per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Hair that stiffens on protein, for a protein-free formula and a proper reset wash
Less suited to anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
removes built-up dirt and oil to help guys achieve noticeably lifted hair
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
Designed by the leading experts in male hair care
This is a marketing claim; an ingredient list cannot speak to it.
—
Can’t be confirmed from label.
up to 80% fuller-looking head-turning hair starting with just one wash
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Convenient single-step wash-and-condition, lathers well and rinses out cleanly
general mens daily-use reviewersScent (cedarwood/lime) described as pleasant and long-lasting
Dry or stringy-feeling hair reported by some users with dry hair, who then still need a separate conditioner
users with drier hair typesPump/bottle dispenser sometimes hard to open or use
Leaves a heavy or greasy film for some users, functions more as conditioner than cleanser
users describing product as under-cleansing relative to expectations
