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Product library

Shampoo

The wash step. What each formula lifts off, and how much conditioning it leaves behind.

Common preferences
Curly Girl Method
What this filters

The curly-method rules, as a formula reading: no sulfate detergent, and no silicone that needs a detergent to remove.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Fragrance-sensitive
What this filters

No added fragrance on the label, and none of the common essential oils we detect. Our essential-oil list is fixed, so it can miss an unusual botanical.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids common sensitizers
What this filters

No added fragrance, no isothiazolinone preservatives, and no formaldehyde-releasing preservatives. These are the ingredients most often named in contact-allergy reporting.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Avoids parabens & formaldehyde-releasers
What this filters

No parabens and no formaldehyde-releasing preservatives on the label.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

Vegan & cruelty-free
What this filters

The brand states both vegan and cruelty-free, and we recorded where it says so.

These filters reflect common preferences, not safety ratings. Each ingredient page explains what the evidence actually says.

A deep teal cylindrical 10 fl oz bottle with a black pump, labelled JVN Embody Volumizing Shampoo, standing on a warm beige ground
JVN · ShampooEmbody Volumizing Shampoo
  • Sulfate-free
  • Protein-free
about $24 · 10 fl oz (295 ml) · $2.40/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
A royal blue cylindrical 10 fl oz bottle with a black pump, labelled JVN Nurture Hydrating Shampoo, standing on a warm beige ground
JVN · ShampooNurture Hydrating Shampoo
  • Sulfate-free
  • Protein-free
about $24 · 10 fl oz (295 ml) · $2.40/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Great for curlsJoico HydraSplash Hydrating Shampoo — front of package
Joico · ShampooHydraSplash Hydrating Shampoo
  • Deep clean
  • High slip
$23–25 · 10.1 oz · $2.43/oz · PrestigeBest for: Curly–Coily hair
CleansingMoisture
Redken Extreme Shampoo — 10.1 oz container
Redken · ShampooExtreme Shampoo
  • Deep clean
  • Hard water
$19 · 10.1 fl oz (300 ml) · $2.46/ozBest for: Scalps that oil up within a day
CleansingMoisture
American Crew American Crew Daily Cleansing Shampoo for Men — 8.4 oz container
American Crew · ShampooDaily Cleansing Shampoo for Men
  • Protein-free
  • Deep clean
$19–24 · 8.4 fl oz (250 ml) · $2.49/oz · SalonBest for: Hair that stiffens on protein
CleansingMoisture
High slipJessicurl Clarifying Shampoo — 8 fl oz
Jessicurl · ShampooClarifying Shampoo
  • Fragrance-free
  • Sulfate-free
$19.95 · 8 fl oz · $2.49/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Good valueIt's a 10 Miracle Daily Shampoo Plus Keratin — container, alternate view
It's a 10 · ShampooMiracle Daily Shampoo Plus Keratin
  • Sulfate-free
  • Deep clean
$25–26 · 10 fl oz · $2.50/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Good valueRusk ColorX Shampoo — 12 oz container
Rusk · ShampooColorX Shampoo
  • Sulfate-free
  • Deep clean
$30.45 · 12 fl oz · $2.54/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Garnier Fructis Garnier Fructis Triple Nutrition Shampoo — 22 fl oz
Garnier Fructis · ShampooTriple Nutrition Shampoo
  • Deep clean
  • Lightweight
$56 · 22 fl oz · $2.55/oz · DrugstoreBest for: Scalps that oil up within a day
CleansingMoisture
Pattern Beauty Detox Shampoo — 7.8 fl oz
Pattern Beauty · ShampooDetox Shampoo
  • Sulfate-free
  • Protein-free
about $20 · 7.8 fl oz · $2.56/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Joico Blonde Life Violet Shampoo — front of package
Joico · ShampooBlonde Life Violet Shampoo
  • Sulfate-free
  • Deep clean
$26 · 10.1 oz · $2.57/oz · PrestigeBest for: Colour-treated hair
CleansingMoisture
Joico Defy Damage Protective Shampoo — 10.1 oz container
Joico · ShampooDefy Damage Protective Shampoo
  • Sulfate-free
  • Deep clean
about $26 · 10.1 fl oz · $2.57/oz · SalonBest for: Colour-treated hair
CleansingMoisture
Aveda Aveda Cherry Almond Softening Shampoo — 8.5 oz container
Aveda · ShampooCherry Almond Softening Shampoo
  • Protein-free
  • Deep clean
$21–24 · 8.5 fl oz · $2.59/oz · PrestigeBest for: Hair that stiffens on protein
CleansingMoisture
It's a 10 Miracle Blow Dry Glossing Shampoo — 10 oz container
It's a 10 · ShampooMiracle Blow Dry Glossing Shampoo
  • Sulfate-free
  • Protein-free
$26–27 · 10 fl oz · $2.60/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipAlikay Naturals Caribbean Coconut Milk Shampoo — container, alternate view
Alikay Naturals · ShampooCaribbean Coconut Milk Shampoo
  • Sulfate-free
  • Protein-free
$20.95 · 8 fl oz · $2.62/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
Divi Volumizing Shampoo — front of package
Divi · ShampooVolumizing Shampoo
  • Sulfate-free
  • Deep clean
$32 · 12 fl oz · $2.67/oz · OnlineBest for: Colour-treated hair
CleansingMoisture
High slipJohn Frieda John Frieda Frizz Ease Dream Curls Shampoo — container
John Frieda · ShampooFrizz Ease Dream Curls Shampoo
  • Sulfate-free
  • Protein-free
$22.52 · 8.45 fl oz · $2.67/oz · OnlineBest for: Wavy–Coily hair
CleansingMoisture
Nioxin Scalp + Hair Thickening System 3 Shampoo — front of package
Nioxin · ShampooSystem 3 ShampooScalp + Hair · System 3 · Colored / dry / damaged hair · Light thinning
  • Deep clean
  • Hard water
$27 · 10.1 fl oz (300 ml) · $2.67/oz · OnlineBest for: Scalps that oil up within a day
CleansingMoisture
High slipPaul Mitchell Forever Blonde Shampoo — container, alternate view
Paul Mitchell · ShampooForever Blonde Shampoo
  • Sulfate-free
  • High slip
$27–30 · 10.14 fl oz · $2.67/oz · SalonBest for: Colour-treated hair
CleansingMoisture
TIGI Bed Head Resurrection Super Repair Shampoo — front of package
TIGI Bed Head · ShampooResurrection Super Repair Shampoo
  • Protein-free
  • Deep clean
$36.10 · 13.53 fl oz · $2.67/oz · OnlineBest for: Hair that stiffens on protein
CleansingMoisture

Can’t find a product you own? Ask us to add it to the library

Our process & standards

  • Every product here was researched against manufacturer, regulatory, and retailer sources, with the ingredient list captured as printed.
  • We use sources in that order: the manufacturer first, then regulatory records, then retailers. A claim only counts as the brand’s when the brand makes it.
  • Formula readings come from that ingredient list through a fixed set of rules, the same ones the consultation uses to match products to people.
  • Cost per ounce is computed from dated price observations and compared only against products of the same type and size class.
  • We sell nothing here. Nothing on these pages is paid placement, and no brand can buy a position, a badge, or a chip.

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