Hair Volume Multiplier Shampoo with Bamboo

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

• 1 Water
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Lauramidopropyl Betaine
  General function

  A gentle secondary cleanser that thickens the formula and improves lather.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  PubChem
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 3 Sodium Cocoyl Isethionate
  General function

  A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  • mild anionic cleanser
  • cleanser
• ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
• 4 Sodium Citrate
  General function

  Used with citric acid to hold the formula at a steady, slightly acidic pH. It also binds a little hard-water mineral.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
  • hard-water chelator
• 5 Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 6 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 7 Bambusa Vulgaris Shoot Extract
  General function

  An extract from the shoot of Bambusa Vulgaris. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
• 8 Vitis Vinifera Seed Extract
  General function

  An extract from the seed of Vitis Vinifera. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  • botanical extract
• 9 Panthenol
  General function

  Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  It hydrates without adding oil or a film, which is the combination fine hair usually needs.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

  PubChem
  • humectant
  • conditioning agent
  • vitamin
• 10 Panthenyl Ethyl Ether
  General function

  A panthenol derivative used for the same softness and shine effect, with a lighter feel.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • conditioning agent
• 11 Histidine
  General function

  One of the amino acids that make up hair protein, added for moisture binding.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

  DependsProtein-sensitive hair

  The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

  PubChem
  • amino acid
• 12 Polyquaternium-10
  General function

  A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  • conditioning agent
  • film former
  • polymer
• 13 Sodium Benzoate
  • preservative
• 14 Sodium Salicylate
  • preservative
  • exfoliant
• 15 Tetrasodium EDTA
  General function

  Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator

What the whole list adds up to

• 3 hard-water chelators
• 2 cleansers
• 2 pH adjusters
• 2 botanical extracts
• 2 humectants
• 2 conditioning agents
• 2 preservatives
• 1 solvent
• 1 amphoteric cleanser
• 1 secondary cleanser
• 1 mild anionic cleanser
• 1 fragrance
• 1 declared fragrance
• 1 vitamin

Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.