WEN by Chaz Dean WEN Kids Apple Cleansing Conditioner — container

WEN by Chaz Dean

WEN Kids Apple Cleansing Conditioner

Co-wash / Low-lather cleanser, non-foaming

Co-wash
cream
Sulfate-free
Moisture-rich
Lightweight
Cruelty-free · Leaping Bunny-listed

Size16 fl oz

Price$32seen at one store · 16 oz

Price / oz$2.00/ozat 16 oz

Where to buy1 store · $32.00–32.00

Scent:

Notes: apple.

Manufacturer page: chazdean.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Cleansing strength None Not in your profile

Slip / detangling High Not in your profile

Weight on hair Light Not in your profile

Fragrance Present Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Scent FruityStrength not recorded Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates None listed Not in your profile

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · Leaping Bunny-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 24 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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Priced with its peers

$2.00/oz at 16 oz — less than 52% of the 94 co-washes , which mostly run $1.08–2.77/oz. The cost less.

Price and stores

Great for

Colour-treated hairthat fades faster in a sulfate wash

Frequent washerswho want gentler cleansing

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Curl definitionfilm formers hold a clump together

Fine hairthat flattens under most products

Maybe skip if

this product carries a scent

Curly-method routinesthese silicones need a detergent to remove

A squeaky-clean feelthis deliberately leaves conditioning behind

Regular clarifyingthere is no detergent here to clear residue

Foam-heavy washesit barely lathers

Dry or very humid airwhere heavy humectants work against you

Whether washing without detergent suits you depends on your scalp oil rate and build-up history — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength None

No detergent — the conditioners do the cleaning.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterWater (Aqua)	solvent	The base everything else is dissolved in	Neutral
Aloe Barbadensis Leaf JuiceAloe Barbadensis (Aloe Vera) Leaf Juice	humectant	Pulls water into the hair	Moisturizes
Cetearyl AlcoholCetearyl Alcohol (Plant Derived)	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Behentrimonium Methosulfate	conditioning agent	Does the cleaning here — a co-wash cleans with conditioners	Detangles
Polysorbate 60Polysorbate-60 (Plant Derived)	emulsifier	Keeps oil and water mixed	Stabilizes
Cetyl AlcoholCetyl Alcohol (Plant Derived)	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Behenyl Alcohol	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Apple Fruit JuicePyrus Malus (Apple) Fruit Juice	botanical extract	A plant extract, marketed as much as functional	Neutral
Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein	conditioning agent	Adds slip, lower in the list	Protein
Amodimethicone	silicone	A little smoothing and shine	Buildup
FragranceFragrance (Parfum)	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.

Full ingredient list (24)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Water (Aqua)

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Aloe Barbadensis Leaf Juice · Aloe Barbadensis (Aloe Vera) Leaf Juice

General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
3 Cetearyl Alcohol · Cetearyl Alcohol (Plant Derived)

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Behentrimonium Methosulfate

General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

International Journal of Cosmetic Science
- conditioning agent
- emulsifier
5 Polysorbate 60 · Polysorbate-60 (Plant Derived)

General function
An emulsifier that holds oils in suspension and keeps a cream stable.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- emulsifier
- solubilizer
6 Cetyl Alcohol · Cetyl Alcohol (Plant Derived)

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
7 Behenyl Alcohol

General function
A long-chain fatty alcohol that gives rich conditioners their thickness and cushiony feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
8 Apple Fruit Juice · Pyrus Malus (Apple) Fruit Juice

General function
Apple juice used as part of the water phase — sugars and fruit acids in water. A humectant-leaning botanical, functionally close to water at the amounts used.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
9 Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein

General function
A protein given a positive charge so it deposits where hair is damaged. It conditions and adds temporary firmness in one ingredient.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- conditioning agent
- film former
- protein
- hydrolysed protein
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
10 Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
11 Cucumis Sativus (Cucumber) Fruit Extract
- botanical extract
12 Chamomilla Recutita Flower/Leaf (Chamomile) Extract
13 Calendula Officinalis (Marigold) Flower Extract
- botanical extract
14 Oryza Sativa (Rice Syrup) Extract
15 Persea Gratissima (Avocado) Oil

General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
16 Hamamelis Virginiana (Witch Hazel)
17 Panthenol · Panthenol (Pro-Vitamin B5)

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
18 Glycerin (Plant Derived)
19 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
20 Cetrimonium Chloride

General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
21 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
22 Methylchloroisothiazolinone
- isothiazolinone
- preservative
23 Methylisothiazolinone
- isothiazolinone
- preservative
24 Fragrance · Fragrance (Parfum)

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance

What the whole list adds up to

5 botanical extracts
4 emollients
3 fatty alcohols
3 thickeners
3 conditioning agents
2 humectants
2 emulsifiers
2 film formers
2 conditioning agents
2 isothiazolinones
2 preservatives
1 solvent
1 gum
1 solubilizer

Ingredient list captured 2026-08-30. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $32 1 store · checked Aug 30

Good value under $31 Under $1.95/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $31 line; products that do this job typically go for about $32 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it2 listings · 1 store

chazdean.com (brand DTC)
$32.00

16 oz · $2.00/oz

Aug 30Lowest per oz
chazdean.com (brand DTC)
$32.00

16 oz · $2.00/oz

Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $32 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
Good value under $31 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.95/oz; at 16 oz that is $31. Under that line you are paying less than most of them.
About $32 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

9 of 10

A complete read of the format at an ordinary price: mid-range per ounce among co-washes, with the working systems present.

How the score is counted

Costs less per ounce than 52% of the 94 co-washes we’ve priced
Covers 5 of the 6 things a co-wash should do
Reviewers mention 2 things they like about how it performs
Reviewers mention 2 recurring complaints

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Gentle or no detergentCleans without stripping the conditioning back off.2 pts
A humectantBinds water into the hair.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

WEN by Chaz DeanSame function WEN Kids Watermelon Cleansing Conditioner $2.00/oz

Sulfate-free
Gentle cleanse
Lightweight

Compare

WEN by Chaz DeanLowest cost per oz Cleansing Conditioner, Sweet Almond Mint $1.81/oz $0.19/oz less

Sulfate-free
Gentle cleanse
Lightweight

· Close function

Function: Oils and butters
Also: Mint scent, not fruity
Prestige tier

Compare

WEN by Chaz DeanFragrance-free Cucumber Aloe Cleansing Conditioner $2.00/oz

Fragrance-free
Unscented
Sulfate-free

· Close function

Function: Slip and detangling
Film formers
Also: Unscented

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

Colour-treated hair who want washing without sulfates and gentle cleansing without foam

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or anyone who wants a squeaky-clean feel

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

WEN Kids Apple Cleansing Conditioner was made with little ones in mind.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

A more mindful alternative to your average children's shampoo, this Cleansing Conditioner gently cleanses and hydrates your children's hair.

Humectants or rich emollients sit in the first eight ingredients.

Aloe Barbadensis Leaf Juice
Cetearyl Alcohol
Cetyl Alcohol

Supported

Helps hair feel hydrated.

Free from menthol, nuts, wheat, or soy, this rice-based formula is even safe for those with common allergies.

"Clean" and "free from" are marketing frames, not defined terms.

—

Stated by brand

A brand’s own definition.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Adults deliberately buy the children's variant for what it leaves out - menthol-free, gluten-free, no wheat or soy - including a household managing coeliac disease and a reviewer with fine, thinning, colour-treated hair

adult chazdean.com reviewers naming the exclusions as their reason

Parents report it keeps children's hair detangled and soft, and the light apple scent is described as appealing without being sweet or strong

chazdean.com reviewers buying for children and grandchildren

The consistent reservation is that it conditions less than the adult WEN formulas, with ends left drier

4-star chazdean.com reviewers comparing directly against the adult line

Price and fulfilment are the other repeated gripes - reviewers call it overpriced, find the gallon size sells out before they can buy it on sale, and several report long waits or the wrong scent shipped

3-star chazdean.com reviewers, one sent Strawberry Banana instead of Apple

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-30.
Ingredient references are linked for 8 of 12 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-30.

WEN Kids Apple Cleansing Conditioner

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from WEN by Chaz Dean

How this page was made

Your personalized hair plan