WEN by Chaz Dean Fig Cleansing Conditioner — container

WEN by Chaz Dean

Fig Cleansing Conditioner

Co-wash / Low-lather cleanser, non-foaming

Co-wash
cream
Sulfate-free
Moisture-rich
Cruelty-free · Leaping Bunny-listed

Size16 fl oz

Price$32seen at one store · 16 oz

Price / oz$2.00/ozat 16 oz

Where to buy1 store · $32.00–32.00

Scent:

No added fragrance, no scenting essential oils, and no declared fragrance allergens on the list.

Manufacturer page: chazdean.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types Wavy–Coily Not in your profile

Moisture level High Not in your profile

Cleansing strength None Not in your profile

Slip / detangling Moderate Not in your profile

Weight on hair Light Not in your profile

Fragrance None listed Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Scent Unscented Not in your profile

Show all 23 factors we check

The rest of what your plan weighs on this product.

Sulfates None listed Not in your profile

Parabens / preservatives Present Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Cruelty-free · Leaping Bunny-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 22 ingredientsAbout average Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand websiteOne channel Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

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$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$2.00/oz at 16 oz — less than 52% of the 94 co-washes , which mostly run $1.08–2.77/oz. The cost less.

Price and stores

Great for

no fragrance (parfum) on the label

free of strong smells

Colour-treated hairthat fades faster in a sulfate wash

Frequent washerswho want gentler cleansing

Dry, thirsty hairhumectants and emollients both sit up front

Curl definitionfilm formers hold a clump together

Maybe skip if

Curly-method routinesthese silicones need a detergent to remove

A squeaky-clean feelthis deliberately leaves conditioning behind

Regular clarifyingthere is no detergent here to clear residue

Foam-heavy washesit barely lathers

Dry or very humid airwhere heavy humectants work against you

Hard waterno chelator here to bind the minerals

Whether washing without detergent suits you depends on your scalp oil rate and build-up history — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength None

No detergent — the conditioners do the cleaning.

Slip and detangling Moderate

Conditioning agents are present, lower in the list.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Weight on the hair Light

Water-first and light: unlikely to flatten fine hair.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Fragrance None listed

No fragrance is listed.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
Water	solvent	The base everything else is dissolved in	Neutral
Glycerin	humectant	Pulls water into the hair	Moisturizes
Cetyl Alcohol	fatty alcohol	Body and cleansing feel — not a drying alcohol	Softens
Rosemary Leaf Extract	botanical extract	A plant extract, marketed as much as functional	Neutral
Wild Cherry Fruit Extract	botanical extract	A plant extract, marketed as much as functional	Neutral
Ficus Carica (Fig) Fruit ExtractFig Extract	botanical extract	A plant extract, marketed as much as functional	Neutral
Chamomilla Recutita (Matricaria) Flower ExtractChamomile Extract	botanical extract	A plant extract, marketed as much as functional	Neutral
Calendula Officinalis (Marigold) Flower ExtractMarigold Flower Extract	botanical extract	A plant extract, marketed as much as functional	Neutral
Amodimethicone	silicone	A little smoothing and shine	Buildup
Hydrolyzed Wheat Protein	film former	A supporting film former	Protein
Menthol	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates, drying alcohols, or fragrance. The silicones here need a detergent wash to come off.

Full ingredient list (22)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
3 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Rosemary Leaf Extract

General function
An extract from the leaf of Rosemary. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
5 Wild Cherry Fruit Extract

General function
An extract of wild cherry fruit, listed by its common name on the three labels that carry it. A minor botanical, usually below the 1% line.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
6 Ficus Carica (Fig) Fruit Extract · Fig Extract

General function
An extract from the fruit of Fig (Ficus Carica). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
7 Chamomilla Recutita (Matricaria) Flower Extract · Chamomile Extract

General function
Chamomile extract, used for a soothing claim and a faint natural brightening on light hair.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
8 Calendula Officinalis (Marigold) Flower Extract · Marigold Flower Extract

General function
An extract from the flower of Marigold (Calendula Officinalis). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
9 Behentrimonium Methosulfate

General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

International Journal of Cosmetic Science
- conditioning agent
- emulsifier
10 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
11 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
12 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
13 Hydrolyzed Wheat Protein

General function
Wheat protein broken into fragments small enough to cling to the hair. It adds temporary strength and body; too much can feel stiff.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
14 Polysorbate 60
- emulsifier
- solubilizer
15 Panthenol · Panthenol (Pro-Vitamin B5)

General function
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
It hydrates without adding oil or a film, which is the combination fine hair usually needs.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

May suitVery dry or highly damaged hair
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

PubChem
- humectant
- conditioning agent
- vitamin
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
16 Menthol

General function
Produces the cooling, tingling feeling on the scalp. The sensation is real; it is not evidence that anything else is happening.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

PubChem
- fragrance
- active
17 Prunus Amygdalus Dulcis (Sweet Almond) Oil · Sweet Almond Oil

General function
A medium-weight oil used for softness and slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
18 Peg-60 Almond Glycerides
- emulsifier
19 Methylisothiazolinone
- isothiazolinone
- preservative
20 Methylchloroisothiazolinone
- isothiazolinone
- preservative
21 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
22 Essential Oils

What the whole list adds up to

5 botanical extracts
3 emollients
3 emulsifiers
2 humectants
2 fatty alcohols
2 thickeners
2 conditioning agents
2 conditioning agents
2 film formers
2 isothiazolinones
2 preservatives
1 solvent
1 silicone
1 protein

Ingredient list captured 2026-08-30. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 16 oz

Seen at $32 1 store · checked Aug 30

Good value under $31 Under $1.95/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $31 line; products that do this job typically go for about $32 at this size.

Show the price ladder

Price for 16 ozlower is better

Where we’ve seen it2 listings · 1 store

chazdean.com (brand DTC)
$32.00

16 oz · $2.00/oz

Aug 30Lowest per oz
chazdean.com (brand DTC)
$32.00

16 oz · $2.00/oz

Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $32 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
Good value under $31 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.95/oz; at 16 oz that is $31. Under that line you are paying less than most of them.
About $32 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 16 oz.

Formula

Formula score

6 of 10

Both the formula and the price land mid-range: it covers the core of what a co-wash does and costs about what co-washes cost per ounce.

How the score is counted

Costs less per ounce than 52% of the 94 co-washes we’ve priced
No conditioning agents up front in the formula
Reviewers mention 2 recurring complaints
Salon tier, sold at Brand website

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Gentle or no detergentCleans without stripping the conditioning back off.2 pts
A humectantBinds water into the hair.1 pt
No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

WEN by Chaz DeanSame function Lavender Cleansing Conditioner $2.84/oz $0.84/oz more

Fragrance-free
Unscented
Sulfate-free

Compare

WEN by Chaz DeanLowest cost per oz Cucumber Aloe Cleansing Conditioner $2.00/oz

Fragrance-free
Unscented
Sulfate-free

· Same function Compare

WEN by Chaz DeanClose function Pomegranate Cleansing Conditioner $2.00/oz

Sulfate-free
Gentle cleanse
Hard water

Function: Hard-water defence
Also: Fruity scent, not unscented

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

People sensitive to fragrance who want a formula with no added fragrance and a product with no scent

Biggest tradeoff

Worth skipping for curly-method routines, anyone who wants a squeaky-clean feel, or anyone who needs to clarify regularly

Best alternative if not

Nothing in our library matches it closely at a lower price.

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Our all-in-one shampoo and conditioner replacement gently cleanses without stripping your hair of its natural oils.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Perfect for every hair type, our cleansing conditioner nourishes with natural botanicals for bounce, body, and shine.

It reads light on the strand, which is what volume claims depend on.

Amodimethicone
Hydrolyzed Wheat Protein

Supported

Leaves room for lift.

Redefine your routine with the original Fig Cleansing Conditioner.

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Very long-tenured buyers dominate the positive reviews - many describing ten to twenty years of continuous use - and several call Fig the richest and most moisturizing of the WEN cleansers

chazdean.com reviewers, mostly self-describing curly, relaxed or colour-treated hair

A separate group of critical reviewers reports the opposite outcome - straw-like, dry ends, frizz that did not improve, and in a few cases an itchy scalp or dandruff

1-star chazdean.com reviewers, several with dry or fine hair

The most repeated complaint is that hair feels coated rather than washed - oily or still dirty once it dries - and several critical reviewers object that getting it clean requires a second cleanse they were not told about

1-star chazdean.com reviewers surfaced by the Lowest Rating sort

The fig scent divides the corpus: regulars name it as a reason they buy this variant, while several critical reviewers call it strong, lingering on long hair, and not fresh or clean-smelling

chazdean.com reviewers across both the highest and lowest ratings

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-30.
Ingredient references are linked for 9 of 11 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-30.