Verb

Hydrate Mask

Mask / Moisture treatment, oil-rich

Mask / treatment
moisture
Sulfate-free
Protein-free
Moisture-rich
Vegan · label states
Cruelty-free · PETA-listed

Size6.8 fl oz

Price$21–22commonly seen · 6.8 oz

Price / oz$3.24/ozat 6.8 oz

Where to buy5 stores · $18.70–22.00

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: verbproducts.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Time on the hair Short Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein None Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed Moderate Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Vegan · label statesCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Vegan · label states Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 38 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Brand website · Amazon +1Widely sold Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$3.24/oz at 6.8 oz — less than 54% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Porous, damaged hairceramides are in the list

Very dry hairno fast-drying alcohol in the list

Short shower windowsit works in ten minutes or less

Maybe skip if

this product carries a scent

Curly-method routinesthese silicones need a detergent to remove

Hair that needs proteinthere is none in this list

Dry or very humid airwhere heavy humectants work against you

Tight budgetsit sits in the upper price tiers

Whether your hair needs moisture, protein, or bond repair right now depends on your damage history and how your hair behaves wet — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Oils and butters Present, high in the list

Oils sit high in the list — a softening, coating formula.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Protein None

No protein or amino acids in the list.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Time on the hair 5–7 min

A few minutes on the hair before rinsing.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water/Eau	solvent	The base everything else is dissolved in	Neutral
Glycerin	humectant	Pulls water into the hair	Moisturizes
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Behentrimonium Methosulfate	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Dimethicone	silicone	Smooths the cuticle and adds shine	Buildup
Dioctyldodecyl Dodecanedioate	light ester	Light slip without much weight	Softens
Olea Europaea (Olive) Fruit OilOlea Europaea Fruit Oil	oil	Coats and softens the strand	Softens
Stearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Ethylhexylglycerin	preservative	Keeps the product from spoiling	Softens
FragranceParfum/Fragrance	fragrance	The scent	Fragrance
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
Benzyl Salicylate	fragrance	The scent	Fragrance

What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.

Full ingredient list (38)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua/Water/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
3 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
4 Behentrimonium Methosulfate

General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
A C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

International Journal of Cosmetic Science
- conditioning agent
- emulsifier
5 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
6 Dioctyldodecyl Dodecanedioate

General function
A cushiony ester used for a rich but non-greasy finish.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

PubChem
- light ester
- emollient
7 Olea Europaea (Olive) Fruit Oil · Olea Europaea Fruit Oil

General function
A heavy, coating oil traditionally used for deep conditioning.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May not suitFine or easily flattened hair
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
8 Stearyl Alcohol

General function
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
9 Cetrimonium Chloride

General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFine or easily flattened hair
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
10 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
11 Glycol Palmitate
- light ester
- emollient
12 Argania Spinosa Kernel Oil

General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
13 Orbignya Oleifera (Babassu) Seed Oil · Orbignya Oleifera Seed Oil

General function
Babassu oil - solid at cool temperatures, lighter than coconut oil in feel.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
14 Cetearyl Olivate
- emollient
- light ester
15 Sorbitan Olivate
- emollient
- emulsifier
- light ester
16 Ceramide 3
- ceramide
- emollient
17 Ceramide 2
- ceramide
- emollient
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
18 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
19 Glucose

General function
A simple sugar used as a light humectant.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
20 Hydroxyethylcellulose

General function
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

PubChem
- gum
- thickener
- film former
21 Cellulose

General function
Plant fibre used to thicken and give body to a formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
- thickener
- gum
22 Quaternium-87

General function
A plant-derived conditioning agent used for slip and static control.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
23 Betaine

General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
24 Guar Hydroxypropyltrimonium Chloride

General function
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

May suitFrizz-prone, damaged, or high-friction hair
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

May suitMaximum-hold styling
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
- conditioning agent
- polymer
- gum
25 Anhydroxylitol

General function
A sugar-derived humectant used with xylitol for a light moisturised feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
26 Xylitol

General function
A sugar alcohol that binds water and gives a light, non-sticky moisturised feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
27 Xylitylglucoside

General function
A sugar-derived humectant used for lasting moisture without stickiness.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
28 Arachidyl Glucoside
- cleanser
29 Polyglyceryl-10 Pentastearate

General function
A plant-derived polyglycerol ester. It emulsifies without ethoxylation, which is why it turns up in formulas positioned as PEG-free, and leaves a soft feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
30 Sodium Stearoyl Lactylate

General function
A mild cleanser built on a coconut- or plant-derived fatty acid. Cleansers of this family lather less aggressively than a sulfate and leave hair less stripped.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

May suitDry, coarse, or high-porosity hair
A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

May suitVery dry or highly damaged hair
Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
31 Fragrance · Parfum/Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
32 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
33 Behenyl Alcohol

General function
A long-chain fatty alcohol that gives rich conditioners their thickness and cushiony feel.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
34 Arachidyl Alcohol

General function
A plant-derived fatty alcohol that thickens creams and lends a soft finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
- thickener
35 Myristyl Alcohol

General function
A fatty alcohol used to build texture in creams and add a light smoothing layer.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

PubChem
- fatty alcohol
- emollient
36 Sodium Acetate

General function
A buffering salt used to hold the formula at a steady pH.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- salt
- pH adjuster
37 Phenoxyethanol
- preservative
38 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

18 emollients
7 thickeners
6 humectants
6 fatty alcohols
4 conditioning agents
4 light esters
3 emulsifiers
3 oils
3 cleansers
3 gums
2 ceramides
2 preservatives
2 fragrances
2 pH adjusters

Ingredient list captured 2026-08-24. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 6.8 oz

Commonly seen $21–22 Midpoint $22 · 4 stores · checked Aug 30

Good value under $11 Under $1.65/oz it costs less than three-quarters of the 7 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $11 line; products that do this job typically go for about $16 at this size.

Show the price ladder

Price for 6.8 ozlower is better

Where we’ve seen it5 listings · 5 stores

Macy's
$18.70

6.8 oz · $2.75/oz

Aug 30Lowest per ozSale · was $22.00
Nigel's Beauty Emporium
$22.00

6.8 oz · $3.23/oz

Aug 30
Ulta Beauty
$22.00

6.8 oz · $3.23/oz

Aug 30
Verb Products
$22.00

6.8 oz · $3.23/oz

Aug 30
Verb.com (DTC)
$22.00

6.8 oz

Aug 24

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

6.8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 6.8 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $11 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.65/oz; at 6.8 oz that is $11. Under that line you are paying less than most of them.
About $16 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 6.8 oz.

Formula

Formula score

7 of 10

Both the formula and the price land mid-range: it covers the core of what a treatment does and costs about what masks and treatments cost per ounce.

How the score is counted

4 products we score as doing the same job cost less per ounce
Costs less per ounce than 54% of the 341 masks and treatments we’ve priced
No rich emollients in the formula
Reviewers mention 4 things they like about how it performs

Rich emollientsThe depth a treatment step is built around.3 pts
Conditioning agents up frontWhat makes wet hair comb through.2 pts
Protein or amino acidsThe strengthening side of a treatment.2 pts
A humectantBinds water into the hair.1 pt
A stated dwell timeThe brand says how long to leave it on.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

ORSLowest cost per oz HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract $0.62/oz $2.62/oz less

Fragrance-free
Unscented
Protein-free

· Close function

Function: Film formers
Also: Unscented
Drugstore tier
16 oz bottle

Compare

Mixed ChicksClose function Detangling Deep Conditioner (treatment for dry hair) $1.62/oz $1.62/oz less

Protein-free
Alcohol-free
Quick

Function: Film formers
Also: Masstige tier
8 oz bottle

Compare

TGINClose function Honey Miracle Hair Mask Deep Conditioner $1.67/oz $1.57/oz less

Protein-free
Alcohol-free
Deep treat

Function: Film formers
Also: Sweet scent
Masstige tier
12 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Hair that stiffens on protein, looking for a protein-free formula and real detangling slip

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or soft, over-stretchy hair that needs protein

Best alternative if not

ORS HAIRestore Hair Mayonnaise with Nettle Leaf and Horsetail Extract, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Provides 7x more hydration when used with the complete Hydrate collection

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Reduces frizz by 77% (third-party lab tested)

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Paraben-free, sulfate-free, vegan, PETA-certified cruelty-free

No sulfate detergents appear in the ingredient list.

—

Supported

Gentler on colour and coils.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Smells amazing and leaves hair feeling so smooth

Cassie, Verb.com verified review

Good texture, does not leave hair greasy

Kayla R., Verb.com verified review (5-star)

Stylist commented hair looks super healthy after use

Elise, Verb.com verified review

Tames frizz without weighing hair down

Lisa W., Verb.com verified review (5-star)

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
4 sources consulted for this product (3 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 19 of 30 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Hydrate Mask

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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How this page was made

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