Shampoo for Brilliance & Shine

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water · Aqua/Water/Eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Sodium Lauroyl Methyl Isethionate
  General function

  A gentle, dense-lathering cleanser used as the primary detergent in many sulfate-free shampoos.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  • mild anionic cleanser
  • cleanser
• 3 Sodium Cocoyl Isethionate
  General function

  A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  • mild anionic cleanser
  • cleanser
• 4 Sodium Lauroyl Sarcosinate
  General function

  A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  PubChem
  • mild anionic cleanser
  • cleanser
• 5 Cocamide MIPA
  General function

  A coconut-derived thickener that stabilises shampoo foam and gives the liquid its body.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  A sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.

  May not suitBuild-up-sensitive routines

  Gentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.

  • secondary cleanser
  • nonionic cleanser
  • thickener
• 6 Dimethicone
  General function

  The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

  May not suitBuild-up-sensitive routines

  Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.

  • silicone
  • emollient
  • conditioning agent
• 7 Capryloyl/Caproyl Methyl Glucamide
  General function

  A sugar-derived cleanser, mild and readily biodegradable, used in gentle wash bases.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitBuild-up-sensitive routines

  Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

  DependsVery dry or highly damaged hair

  Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

  • cleanser
• 8 Lauroyl/Myristoyl Methyl Glucamide
  General function

  A mild sugar-derived cleanser used as a plant alternative to conventional detergents.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitBuild-up-sensitive routines

  Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

  DependsVery dry or highly damaged hair

  Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

  • cleanser
• 9 Glycerin
  General function

  A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 10 Acrylates/Beheneth-25 Methacrylate Copolymer
  General function

  A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • film former
  • polymer
• 11 Coconut Acid
  • emulsifier
  • salt
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 12 Fragrance · Parfum/Fragrance
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 13 Sodium Lauroyl Lactylate
  General function

  A mild cleanser and emulsifier that also conditions slightly.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  The detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.

  May suitDry, coarse, or high-porosity hair

  A gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.

  May suitVery dry or highly damaged hair

  Cleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.

  PubChem
  • mild anionic cleanser
  • emulsifier
  • cleanser
• 14 Sodium Lauroamphoacetate
  General function

  A very mild cleanser common in baby and sensitive-scalp shampoos.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May suitVery dry or highly damaged hair

  One of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  PubChem
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 15 Amodimethicone
  General function

  A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  International Journal of Trichology
  • silicone
  • conditioning agent
  • film former
• 16 Pentylene Glycol
  General function

  A humectant that also helps preserve the formula, often used where a brand wants a short preservative list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
  • preservative
• 17 Propanediol
  General function

  A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 18 Sodium Isethionate
  General function

  A mild cleanser that comes along with sodium cocoyl isethionate and helps it dissolve.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Cleansing is what lifts deposited films off the strand. How completely depends on which detergent it is and how high on the list it sits.

  DependsVery dry or highly damaged hair

  Every detergent removes some sebum along with the product it is there to wash out. Which detergent it is matters more than that there is one.

  • cleanser
• 19 Propylene Glycol
  General function

  A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 20 Caprylyl Glycol
  General function

  A gentle preservative helper that also holds a little moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • preservative
  • humectant
• 21 Guar Hydroxypropyltrimonium Chloride
  General function

  A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFrizz-prone, damaged, or high-friction hair

  Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

  May suitMaximum-hold styling

  A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

  • conditioning agent
  • polymer
  • gum
• 22 Hydroxyacetophenone
  • preservative
  • antioxidant
• 23 Sodium Benzoate
  • preservative
• 24 Trisodium Ethylenediamine Disuccinate
  General function

  A readily biodegradable chelator used in place of EDTA to bind hard-water minerals.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 25 Polyquaternium-7
  General function

  A conditioning polymer that improves wet combing and adds body. Repeated use can build up on fine hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  • conditioning agent
  • film former
  • polymer
• 26 Ethylhexylglycerin
  General function

  A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • preservative
  • emollient
• 27 Disodium EDTA
  General function

  Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 28 Laureth-23
  • emulsifier
  • solubilizer
• 29 Laureth-4
  • emulsifier
• 30 Panthenol
  General function

  Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  It hydrates without adding oil or a film, which is the combination fine hair usually needs.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

  PubChem
  • humectant
  • conditioning agent
  • vitamin
• 31 Cetrimonium Chloride
  General function

  A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  International Journal of Cosmetic Science
  • conditioning agent
  • cleanser
• 32 Trideceth-15
  • emulsifier
  • solubilizer
• 33 Trideceth 3
• 34 BHT
  • antioxidant
• 35 Rice Oil Glycereth-8 Esters
  General function

  Rice bran oil made water-soluble, used to soften a cleanser without leaving residue.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

  May suitFrizz-prone, damaged, or high-friction hair

  Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

  • light ester
  • emulsifier
  • emollient
• 36 Shea Butter Glycereth-8 Esters
  • butter
  • emollient
• 37 Synthetic Fluorphlogopite
• 38 Silicone Quaternium-22
  General function

  A conditioning silicone used for durable smoothing and slip.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

  May suitFrizz-prone, damaged, or high-friction hair

  Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  • silicone
  • conditioning agent
  • film former
• 39 Sorbitol
  General function

  A sugar-based humectant that adds moisture and a slight cushiony feel.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

  PubChem
  • humectant
• 40 Phenoxyethanol
  • preservative
• 41 Salicylic Acid
  • active
  • exfoliant
• 42 Quaternium-95
  General function

  A conditioning agent used for slip and smoothing in rinse-out and leave-in formulas.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  May suitVery dry or highly damaged hair

  The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  • conditioning agent
• 43 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 44 Caffeine
  • active
• 45 Dipropylene Glycol
  General function

  A light humectant and solvent that helps fragrance and extracts dissolve evenly.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 46 Polyglyceryl-3 Caprate
  • emulsifier
• 47 Butylene Glycol
  General function

  A light humectant and carrier that helps extracts dissolve.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Light and water-binding rather than oily, so it hydrates without contributing weight.

  May suitVery dry or highly damaged hair

  A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • humectant
  • solvent
• 48 Alcohol Denat. · Alcohol
  General function

  Fast-drying alcohol used to make sprays set quickly. In leave-on products it can leave hair feeling dry, especially in high position on the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

  PubChem
  • drying alcohol
  • solvent
• 49 Cocamidopropyl Betaine
  General function

  A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

  May not suitBuild-up-sensitive routines

  The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

  DependsVery dry or highly damaged hair

  Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

  Indian Journal of Dermatology
  • amphoteric cleanser
  • secondary cleanser
  • cleanser
• 50 Acetic Acid
  General function

  Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
• 51 Chondrus Crispus Extract
  General function

  Irish moss, a seaweed gum that thickens and gives a slippery, cushioned feel.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  • gum
  • thickener
  • botanical extract
• 52 Citrus Limon (Lemon) Fruit Extract
  • botanical extract
• 53 Jasminum Officinale (Jasmine) Flower Extract
  • botanical extract
• 54 Passiflora Incarnata Extract
• 55 Ribes Nigrum (Black Currant) Fruit Extract
  • botanical extract
• 56 Cystine Bis-PG-Propyl Silanetriol
  General function

  A cystine derivative modified to bind more firmly to the strand, used in strengthening formulas.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

  DependsProtein-sensitive hair

  The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

  • amino acid
  • protein
• 57 Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
  General function

  A plant protein modified to bind more firmly to hair than a plain hydrolysed protein. Used for strength and body claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • film former
  • protein
  • hydrolysed protein
• 58 Hydrolyzed Vegetable Protein
  General function

  A general plant protein blend used for strength and body; the silanetriol form binds more firmly.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • film former
  • protein
  • hydrolysed protein
• 59 Bromelain
  • active
• 60 Citrus Aurantium Bergamia (Bergamot) Leaf Extract
• 61 Leontopodium Alpinum Extract
  • botanical extract
• 62 Niacinamide
  General function

  Vitamin B3, used in scalp products for conditioning claims.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  PubChem
  • vitamin
  • conditioning agent
• 63 Palmitamidopropyltrimonium Chloride
  General function

  A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

  May suitVery dry or highly damaged hair

  The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

  DependsBuild-up-sensitive routines

  Substantive by design. A routine with no detergent wash gives it nothing to leave with.

  PubChem
  • conditioning agent
• 64 Santalum Album (Sandalwood) Extract
  • botanical extract
• 65 Amber Extract
  • botanical extract
• 66 Citrullus Lanatus (Watermelon) Fruit Extract
  • botanical extract
• 67 Tin Oxide
• 68 Potassium Sorbate
  • preservative
• 69 Vegetable Collagen
• 70 Cupressus Sempervirens Seed Extract
  • botanical extract
• 71 Oryza Sativa (Rice) Seed Protein
  • botanical extract
  • protein
• 72 Camellia Sinensis (Green Tea) Leaf Extract · Camellia Sinensis Leaf Extract
  • botanical extract
  • antioxidant
• 73 Leuconostoc/Radish Root Ferment Filtrate
  • preservative
• 74 Phytic Acid
  General function

  A plant-derived chelator that binds the minerals in hard water.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
• 75 Oryza Sativa (Rice) Extract
  • botanical extract
• 76 Citrulline
  General function

  An amino acid used in conditioning blends for moisture binding.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

  DependsProtein-sensitive hair

  The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

  • amino acid
• 77 Gluconolactone
  General function

  A gentle acid that holds water and helps loosen surface build-up. It also binds a little hard-water mineral.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • humectant
  • exfoliant
  • hard-water chelator
• 78 Adansonia Digitata (Baobab) Seed Oil · Adansonia Digitata Seed Oil
  General function

  Baobab oil, a medium-weight oil used in textured-hair conditioners.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 79 Argania Spinosa Kernel Oil
  General function

  Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  • oil
  • emollient
• 80 Biotin
  • vitamin
• 81 Butyrospermum Parkii (Shea) Butter
  General function

  A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 82 Litchi Chinensis Pericarp Extract
  • botanical extract
• 83 Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate
  • antioxidant
• 84 Benzyl Alcohol
  • preservative
  • solvent
• 85 Calcium Gluconate
  General function

  A mineral salt used in trace amounts to stabilise the formula.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

  May suitGray, silver, or brass-prone hair

  Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

  PubChem
  • hard-water chelator
  • salt
• 86 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 87 Hexyl Cinnamal
  General function

  A jasmine-like fragrance component named separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 88 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 89 Ci 77891 (Titanium Dioxide)
  General function

  A certified colour that tints the product itself. It does not colour hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant

What the whole list adds up to

• 13 botanical extracts
• 10 cleansers
• 10 humectants
• 9 preservatives
• 8 solvents
• 7 emollients
• 7 emulsifiers
• 6 film formers
• 6 conditioning agents
• 6 hard-water chelators
• 4 mild anionic cleansers
• 4 conditioning agents
• 4 fragrances
• 4 antioxidants

Ingredient list captured 2026-09-16. Formulas change — check the package in your hand when an ingredient matters to you.