Instantly absorbs oil + refreshes style
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Pacifica
Best Day Ever Dry Shampoo
Dry shampoo
- Dry shampoo
- powder
- Sulfate-free
- Silicone-free
- Protein-free
- Cruelty-free · PETA-listed
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
“Sweet peas” (Brand page)
Manufacturer page: pacificabeauty.com
Not enough priced dry shampoos to place it
We have not priced enough dry shampoos to place this one.
Great for
Protein-sensitive hairthat stiffens when protein is added
Silicone-free routinesno silicones appear in the list
Matte, textured stylesabsorbent powders do the mattifying
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product has a scent
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oil-absorbing ingredients
High in the list
Absorbent powders or starches high in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Rice StarchOryza Sativa (Rice) Starch | starch | Soaks up oil and adds grip | Neutral |
| Maranta Arundinacea Root Extract | botanical extract | A plant extract, there as much for marketing as for function | Neutral |
| Kaolin | clay | Absorbs oil and adds texture | Neutral |
| Sodium Bicarbonate | pH adjuster | Fine-tunes the pH | pH balancer |
| Tapioca Starch | starch | A little oil absorption | Neutral |
| WaterAqua | solvent | Carrier for the rest of the formula | Neutral |
| Sodium Hyaluronate | humectant | Adds a little water-binding | Moisturizes |
| Acacia Senegal Gum | gum | Adds body and a little hold | Holds |
| FragranceParfum | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. Fragrance is on the label.
Full ingredient list (17)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Rice Starch
· Oryza Sativa (Rice) Starch
General function
A fine starch that soaks up oil at the roots and adds grip.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
2
Maranta Arundinacea Root Extract
General function
An extract from the root of Maranta Arundinacea. Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
-
3
Kaolin
General function
A soft white clay that absorbs oil and adds body without much grit.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairAbsorbs oil and adds texture, which is what gives fine hair grip at the root instead of slip.
May not suitVery dry or highly damaged hairAn absorbent solid takes up oil, and hair already short of it has less to give.
- clay
- powder
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
4
Sodium Bicarbonate
General function
Baking soda. Used in trace amounts to raise pH; at higher levels it is alkaline enough to swell the cuticle.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
DependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
- absorbent
-
5
Tapioca Starch
General function
A fine starch that absorbs oil and leaves a dry, grippy feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairAdds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
DependsMaximum-hold stylingStarch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
- starch
- powder
-
6
Water
· Aqua
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- solvent
-
7
Sodium Hyaluronate
General function
A large water-binding molecule that sits on the surface holding moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
8
Acacia Senegal Gum
General function
A plant or fermented gum. Gums thicken a water-based formula and give it a slippery, cushioned feel; in a styler they also contribute soft hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
- gum
- thickener
- 9 Ipomoea Batatas Root Extract
-
10
Biotin
- vitamin
-
11
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
12
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
13
1,2-Hexanediol
General function
A preservative booster that also holds a little moisture and helps other ingredients dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it adds less weight than oils or butters do.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
- solvent
- 14 Clitoria Ternatea (Butterfly Pea) Flower Extract
-
15
Maltodextrin
General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairTakes up oil at the root, which is where fine hair goes flat first.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
-
16
Hamamelis Virginiana (Witch Hazel) Leaf Extract
- botanical extract
-
17
Fragrance
· Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
What the whole list adds up to
- 3 powders
- 3 humectants
- 2 starchs
- 2 botanical extracts
- 2 pH adjusters
- 2 absorbents
- 2 solvents
- 2 preservatives
- 1 clay
- 1 gum
- 1 thickener
- 1 vitamin
- 1 hard-water chelator
- 1 film former
Ingredient list captured 2026-10-12. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 1 oz
Seen at
$14
Good value under
$12
Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $14 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Pacifica
$14.001 oz · $14.00/ozOct 11Lowest per oz
-
Pacifica Beauty
$14.001 oz · $14.00/ozOct 13
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $14 is the price we have observed for the 1 oz. We need three stores before we call a price commonly seen.
- Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $11.97/oz; at 1 oz that is $12. Under that line you are paying less than most of them.
- About $14 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 1 oz.
Dry shampoo refreshes hair between washes. We describe its ingredient functions without assigning a formula score.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
BriogeoLowest cost per oz
Scalp Revival Charcoal + Biotin Dry Shampoo
$14.71/oz
- Protein-free
- Silicone-free
- Alcohol-free
- Differs
CeremoniaSame function
Dry Shampoo con Arrowroot
$80.00/oz
- Silicone-free
- Alcohol-free
- Differs
BriogeoSame function
Style + Treat™ Dry Shampoo Puff-Tinted
$52.83/oz
- Silicone-free
- Alcohol-free
- Differs
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
Depends on your hair: see who it suitsBest user
Hair that stiffens on protein who want a protein-free formula and a silicone-free formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance or anyone who wants to pick it up locally
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Adds texture + big volume
We cannot read weight on the strand from what is recorded.
- Rice Starch
- Tapioca Starch
- Maltodextrin
Stated by brand
Can’t be confirmed from label.
Saves you time by extending days between shampooing and styling
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Reviewers find the scent pleasant, a floral or cherry note that some say is strong and fades.
Ulta reviewers who mentioned the fragrance without being asked about itMany reviewers prefer this powder pump over aerosol dry shampoos and say so directly.
Ulta reviewers comparing it with aerosol dry shampoos they had used beforeA recurring complaint is that the pump dispenses unevenly, sometimes nothing and sometimes a burst of powder.
Ulta reviewers, several rating three stars or lower, describing the finger pump and its outputWhite residue or patches show on the hair when the powder is applied heavily or left unblended.
Ulta reviewers across hair colours, including several who rated it two or three starsReviewers say the powder soaks up oil and stretches days between washes, but thick hair needed more reapplication.
Ulta verified reviewers, mostly with fine or oily hair, with a few describing thick hair that wore off soonerMore from Pacifica
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- This library-only category has no formula-completeness score or personal routine recommendation.
- 8 sources consulted for this product (5 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
- Ingredient references are linked for 3 of 11 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-10-31.
