Helps boost structure of fine, limp hair for lasting volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- Rice Starch
- Hydroxyethylcellulose
- Hydroxypropyltrimonium Hydrolyzed Wheat Protein
Neutral on lift.
Conditioner / Everyday rinse-out, detangling
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Priced with its peers
$0.99/oz at 10.1 oz, less than 73% of the 1119 conditioners , which mostly run $0.94–3.41/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Conditioning agents sit high in the list, so this is a detangling formula.
No oils or butters in the list.
Middle of the range: noticeable on fine hair, light on coarse hair.
Humectants in the working part of the formula.
Protein appears, low enough to be a supporting ingredient.
Nothing here needs a detergent wash to remove.
No chelating agent in the list.
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Behentrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Rice StarchStarch Acetate | starch | Soaks up oil and adds grip | Neutral |
| Cetyl Esters | light ester | Light slip without much weight | Softens |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
| Isopropyl Alcohol | drying alcohol | A small amount, for fast drying | Drying |
| Hydroxypropyltrimonium Hydrolyzed Wheat Protein | conditioning agent | Adds slip, lower in the list | Protein |
| Alpha-Isomethyl Ionone | fragrance | The scent | Fragrance |
| Hexyl Cinnamal | fragrance | The scent | Fragrance |
| Butylphenyl Methylpropional | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Listed in the first three ingredients, it is likely a structural part of this formula.
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in the first three ingredients, it is likely a structural part of this formula.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A fine starch that soaks up oil at the roots and adds grip.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Adds grip and body with no oil attached, which is what lifts fine hair at the root instead of weighing it down.
Starch gives texture and grip rather than a set film; firm hold usually needs a polymer alongside it.
A waxy ester blend that replaces spermaceti in creams. It thickens and leaves a smooth, non-greasy finish.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
A cellulose thickener that gives gels and conditioners their body and adds a soft, flexible film.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.
A soft film binds neighbouring strands together, which is most of what helps flyaways lie down.
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
A wheat protein given a positive charge so it sticks to damaged areas. It conditions and adds temporary strength in one ingredient.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
A violet-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A jasmine-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component (lilial) named separately as a recognised allergen; increasingly reformulated out.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A floral fragrance component listed separately as a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A soft floral fragrance component listed separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A rose-like fragrance component named separately as a recognised allergen.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
A certified colour that tints the product itself. It does not colour hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
Ingredient list captured 2026-08-22. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 10.1 oz
Usually a good value. Most stores sell it under the $15 line, and products that do this job typically go for about $24 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 2 listings we don’t count, from grey-market or unverified sellers.
Formula
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Final decision
People who want maximum slip, for real detangling slip and a curly-method-compatible formula
Not ideal for anyone sensitive to fragrance, very dry or high-damage hair, or vegan and cruelty-free shopping
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Helps boost structure of fine, limp hair for lasting volume
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
Neutral on lift.
Suitable for color treated hair and natural hair
It avoids sulfate detergents, which are the usual cause of fast fade.
Less fade per wash.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Many reviewers praise the scent as pleasant and mellow, though a few say it lingers strongly after rinsing.
Reviewers across hair typesMany reviewers say it adds body and volume to fine hair, while several others say it added little or none.
Reviewers with fine or thin hairSeveral reviewers find it light and non-greasy, but some say it feels heavy or greasy, especially with too much product.
Reviewers with fine or thin hairReviewers split on softness and detangling: some say it smooths and detangles, while others say it leaves hair dry, tangled or rough.
Reviewers across hair types