Provides wave definition without weigh down and frizz protection
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Amodimethicone
Supported
Smoother strands, less frizz.
Matrix
A Curl Can Dream Weightless Moisture Conditioner For Waves
Conditioner / Everyday rinse-out, detangling
- Conditioner
- Sulfate-free
- Protein-free
- Not vegan · ingredient list
- Not cruelty-free · PETA-listed
Size10.1 fl oz
Price$21–23commonly seen · 10.1 oz
Price / oz$2.18/ozat 10.1 oz
Where to buy4 stores · $21.00–24.00
Scent:
Notes: floral, fresh, sweet.
Listing used for research: ulta.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Oils and butters
None
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
High
Not in your profile
Scent
Floral · Sweet & vanillaStrength not recorded
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
Moderate
Not in your profile
Vegan / cruelty-free
Not vegan · ingredient listNot cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not vegan · ingredient list
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
19 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
Ulta · Target
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Upper-mid price for a conditioner
$2.18/oz at 10.1 oz — more than 62% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
A wide range of haira middle-of-the-range weight
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Very dry or damaged hairit contains fast-drying alcohol
Hair that needs proteinthere is none in this list
Vegan and cruelty-freeour record does not support both claims here
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Oils and butters
None
No oils or butters in the list.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Protein
None
No protein or amino acids in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Hard-water defence
None
No chelating agent in the list.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua / Water / Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Amodimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Isopropyl Alcohol | drying alcohol | Speeds drying — and can read dry on the hair | Drying |
| FragranceParfum / Fragrance | fragrance | The scent | Fragrance |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Benzoic Acid | preservative | Keeps the product from spoiling | Stabilizes |
| Linalool | fragrance | The scent | Fragrance |
| Citronellol | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (19)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua / Water / Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Role in this product typeIn conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
BASFMay suitDry, coarse, or high-porosity hairMay suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairConsider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.
- fatty alcohol
- emollient
- thickener
-
3
Behentrimonium Chloride
General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairElectrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
4
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
5
Isopropyl Alcohol
General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFine or easily flattened hairEvaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.
May not suitDry, coarse, or high-porosity hairPorous hair gives water up easily as it is; a fast-evaporating solvent high on the list accelerates that.
May not suitVery dry or highly damaged hairIt evaporates quickly and takes some water with it. On hair already short of moisture, a formula built on a lot of it can finish drier than it started.
- drying alcohol
- solvent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
· Parfum / Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
8
Benzoic Acid
General function
A food-grade preservative that only works in acidic formulas, which is why it usually appears next to citric acid.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
9
Trideceth-6
- emulsifier
- solubilizer
-
10
Potassium Hydroxide
General function
A strong base used in trace amounts to set pH; it is fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemDependsFrizz-prone, damaged, or high-friction hairpH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
- pH adjuster
-
11
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
12
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
13
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
14
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
15
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
16
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
17
Rosa Centifolia Extract / Rosa Centifolia Flower Extract
- botanical extract
-
18
Honey
· Mel Extract / Honey Extract
General function
A natural sugar-based humectant that holds water against the strand.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- botanical extract
-
19
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
What the whole list adds up to
- 4 fragrances
- 3 solvents
- 3 humectants
- 3 named fragrance allergens
- 2 conditioning agents
- 2 cleansers
- 2 preservatives
- 2 pH adjusters
- 2 botanical extracts
- 1 fatty alcohol
- 1 emollient
- 1 thickener
- 1 silicone
- 1 conditioning agent
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 10.1 oz
Commonly seen
$21–23
Good value under
$5
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $6 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
JCPenney
$21.0010 oz · $2.10/ozAug 30Lowest per oz
-
Sally Beauty
$21.9910.1 oz · $2.18/ozAug 30
-
Ulta
$22.0010.1 oz · $2.18/ozAug 22
-
Ulta Beauty
$24.0010.1 oz · $2.38/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 10.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 10.1 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.48/oz; at 10.1 oz that is $5. Under that line you are paying less than most of them.
- About $6 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 10.1 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.
How the score is counted
- 7 products we score as doing the same job cost less per ounce
- Costs more per ounce than 62% of the 689 conditioners we’ve priced
- Covers 5 of the 6 things a conditioner should do
- Reviewers mention 4 things they like about how it performs
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
MatrixClosest function
Total Results Keep Me Vivid Conditioner
$1.38/oz $0.80/oz less
- Protein-free
- Alcohol-free
- Medium weight
- Function
- Also
L'Oreal Paris ElviveClose function
Elvive Glycolic Gloss Shine Boosting Conditioner
$0.51/oz $1.67/oz less
- Protein-free
- Medium weight
- Budget
- Function
- Also
L'Oreal Paris ElviveLowest cost per oz
Elvive Hyaluron Plump Hydrating Conditioner
$0.38/oz $1.80/oz less
- Protein-free
- Medium weight
- Budget
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
Good for the right personBest user
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Biggest tradeoff
Not ideal for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair
Best alternative if not
Matrix Total Results Keep Me Vivid Conditioner, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Infused with manuka honey extract and rose water
A named-ingredient story. What matters is where those sit in the list — see the ingredients table.
- Rosa Centifolia Extract / Rosa Centifolia Flower Extract
- Honey
Stated by brand
Check the position, not the name.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Works well on wave-pattern (2-type) hair specifically, tames frizz and helps define a looser curl/wave pattern that reviewers describe as in-between straight and curly.
wavy (type 2) hair reviewersScent is called out favorably as clean and fresh rather than heavy or perfumey, a contrast to the polarizing-fragrance complaint seen on the co-wash within the same collection.
general reviewersLeaves curls/waves bouncy, hydrated and soft without weighing hair down, matching the products own weightless-moisture positioning.
wavy and curly hair usersSignificantly eases detangling, with reviewers describing hair as easy to comb through and curls coming out defined/fluffy after use.
reviewers with longer curly/wavy hairMore from Matrix
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 6 sources consulted for this product (4 manufacturer or regulatory, 2 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 11 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.