Corrects Brassy Tones
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
L'Oreal Paris
EverPure Sulfate Free Purple Shampoo
Shampoo / Clarifying, deep-cleaning
- Shampoo
- Sulfate-free
- Protein-free
- Lightweight
- Vegan · label states
Size8.5 fl ozmost listed · 3 sizes
Price$10–11commonly seen · 8.5 oz · from $0.75/oz in the 23 oz
Price / oz$1.27/ozat 8.5 oz
Where to buy4 stores · 3 sizes
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: lorealparisusa.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Low
Not in your profile
Cleansing strength
Strong
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Light
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Sulfates
None listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Parabens / preservatives
Present
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Vegan · label states
Not in your profile
Animal-derived ingredients
Vegan · label states
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
High
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
Adjusted
Not in your profile
Ingredient list
36 ingredientsA long list
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Grocery / massOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Priced with its peers
$1.27/oz at 8.5 oz — less than 55% of the 805 shampoos , which mostly run $0.81–3.01/oz.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Hard waterand swimmers dealing with mineral deposit
Fine hairthat flattens under most products
Very dry hairno fast-drying alcohol in the list
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
Strong
Removes oil, buildup, and most residue — a reset wash.
Expected lather
Moderate
An ordinary shampoo lather.
Slip and detangling
Moderate
Conditioning agents are present, lower in the list.
Water-binding (humectants)
Low
Humectants appear, but low enough to be a minor part.
Scalp active
None
No over-the-counter scalp active.
Hard-water defence
Chelators present
Chelators are present — they bind hard-water and pool minerals.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Protein
None
No protein or amino acids in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua / Water / Eau | solvent | The base everything else is dissolved in | Neutral |
| Coco-Betaine | amphoteric cleanser | — | Cleanses |
| Disodium Laureth Sulfosuccinate | mild anionic cleanser | — | Cleanses |
| Sodium Cocoyl Isethionate | mild anionic cleanser | — | Cleanses |
| Sodium Lauryl Sulfoacetate | mild anionic cleanser | — | Cleanses |
| Sodium Lauroyl Sarcosinate | mild anionic cleanser | — | Cleanses |
| Glycol Distearate | opacifier | Makes the product look creamy | Softens |
| Sodium Chloride | salt | Thickens the formula | Stabilizes |
| FragranceParfum / Fragrance | fragrance | The scent | Fragrance |
| Amodimethicone | silicone | A little smoothing and shine | Buildup |
| Benzoic Acid | preservative | Keeps the product from spoiling | Stabilizes |
| Linalool | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. No protein — a moisture formula, not a repair one. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove.
Full ingredient list (36)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua / Water / Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Coco-Betaine
General function
A coconut-derived mild cleanser that boosts foam and softens stronger detergents.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairOne of the mildest detergent classes. It is usually there to let a formula lather without a harsher detergent doing the work.
May not suitBuild-up-sensitive routinesThe mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.
- amphoteric cleanser
- secondary cleanser
- cleanser
-
3
Disodium Laureth Sulfosuccinate
General function
A mild cleanser used to soften a formula built on stronger detergents.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
4
Sodium Cocoyl Isethionate
General function
A mild cleanser that gives a creamy lather and leaves hair less stripped than sulfates.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
5
Sodium Lauryl Sulfoacetate
General function
A moderate cleanser that foams well without the stripping reputation of sulfates.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
6
Sodium Lauroyl Sarcosinate
General function
A gentle cleanser that leaves a soft after-feel; often paired with stronger detergents.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitCurls or waves needing flexible holdThe detergent class most curl routines are built around: it lathers and cleanses without stripping the strand back to bare.
May suitDry, coarse, or high-porosity hairA gentler detergent leaves more of the surface oil that slows water loss from coarse or porous hair.
May suitVery dry or highly damaged hairCleanses with less sebum removal than a sulfate detergent, so hair that is short of moisture keeps more of it through the wash.
- mild anionic cleanser
- cleanser
-
7
Glycol Distearate
General function
A wax that gives shampoo its pearly look and a slightly richer feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- opacifier
- emollient
-
8
Sodium Chloride
General function
Table salt. In shampoo it is used to thicken the liquid, not to treat the hair.
Supporting ingredientPubChemListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- salt
- thickener
-
9
Decyl Glucoside
General function
A sugar-derived, low-foam cleanser used in gentle and curly-method shampoos.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitDry, coarse, or high-porosity hairMild cleansing leaves more surface lubrication in place on hair that dries out quickly.
May suitVery dry or highly damaged hairA sugar-derived non-ionic detergent, among the gentlest in use. It cleanses with little foam of its own and little sebum removal.
May not suitBuild-up-sensitive routinesGentle cleansing leaves water-insoluble deposits largely in place; they come off with a stronger wash, not this one.
- nonionic cleanser
- cleanser
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Fragrance
· Parfum / Fragrance
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
11
Polyquaternium-10
General function
A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
-
12
Sodium Hydroxide
General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyDependsFrizz-prone, damaged, or high-friction hairThe alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.
- pH adjuster
-
13
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
14
PPG-5-Ceteth-20
- emulsifier
- solubilizer
-
15
Citric Acid
General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitBuild-up-sensitive routinesHolds hard-water minerals in solution so they rinse away instead of depositing on the hair.
May suitFrizz-prone, damaged, or high-friction hairThe acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.
May suitGray, silver, or brass-prone hairWhere a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.
- pH adjuster
- hard-water chelator
-
16
PEG-55 Propylene Glycol Oleate
General function
An emulsifier that softens a cleanser and helps it rinse without a stripped feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
-
17
Propylene Glycol
General function
A small humectant and solvent that keeps formulas stable and helps active ingredients spread.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
18
Carbomer
General function
A thickener that turns a liquid into a clear gel. It also contributes a light hold.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- thickener
- polymer
- film former
-
19
Acrylates/Beheneth-25 Methacrylate Copolymer
General function
A synthetic film-forming polymer. Polymers of this kind dry to a continuous film on the hair, which is how a styling product holds a shape.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
20
Ext. Violet 2 (CI 60730)
· CI 60730
General function
A certified colour that tints the product itself. It does not colour hair.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitGray, silver, or brass-prone hairA violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant
- direct dye
- violet dye
-
21
Butylene Glycol
General function
A light humectant and carrier that helps extracts dissolve.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFine or easily flattened hairLight and water-binding rather than oily, so it hydrates without contributing weight.
May suitVery dry or highly damaged hairA small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- humectant
- solvent
-
22
Benzoic Acid
- preservative
-
23
Trideceth-6
- emulsifier
- solubilizer
-
24
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Salicylic Acid
- active
- exfoliant
-
26
Magnesium Nitrate
- salt
-
27
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Hydroxycitronellal
General function
A soft floral fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
29
Sodium Benzoate
- preservative
-
30
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
31
Tetrasodium EDTA
General function
Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitBuild-up-sensitive routinesBinds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
May suitGray, silver, or brass-prone hairCopper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
- hard-water chelator
-
32
Sorbitol
General function
A sugar-based humectant that adds moisture and a slight cushiony feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairA humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
- humectant
-
33
Hibiscus Sabdariffa Flower Extract
- botanical extract
-
34
Methylchloroisothiazolinone
- isothiazolinone
- preservative
-
35
Magnesium Chloride
- salt
-
36
Methylisothiazolinone
- isothiazolinone
- preservative
What the whole list adds up to
- 7 cleansers
- 4 mild anionic cleansers
- 4 fragrances
- 4 film formers
- 4 preservatives
- 3 solvents
- 3 salts
- 3 polymers
- 3 emulsifiers
- 3 humectants
- 3 named fragrance allergens
- 2 emollients
- 2 thickeners
- 2 conditioning agents
Ingredient list captured 2026-09-06. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8.5 oz
Commonly seen
$10–11
Good value under
$11
Good value on sale. Some stores sell it under the $11 line; products that do this job typically go for about $14 at this size.
Sizes
6.8 oz
$10.79
$1.59/oz
8.5 ozmost listed
$10–11
$1.27/oz
23 oz
$17.24
$0.75/oz
The 23 oz costs 53% less per ounce than the 6.8 oz.
Show the price ladder
Where we’ve seen it6 listings · 4 stores
8.5 ozmost listed
-
Walmart
$9.978.5 oz · $1.17/ozSep 6Lowest per oz
-
Target
$10.798.5 oz · $1.27/ozSep 6
-
CVS
$11.798.5 oz · $1.39/ozSep 6
6.8 oz
-
Target
$10.796.8 oz · $1.59/ozSep 6Lowest per oz
-
L'Oréal Paris USA (lorealparisusa.com)
$10.996.8 oz · $1.62/ozSep 6
23 ozBest per ounce
-
Walmart
$17.2423 oz · $0.75/ozSep 6Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 8.5 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $11 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.25/oz; at 8.5 oz that is $11. Under that line you are paying less than most of them.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $14 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8.5 oz.
Formula
9
Formula score
9 of 10
A complete read of the format at an ordinary price: mid-range per ounce among shampoos, with the working systems present.
How the score is counted
- 1 products that do the same job cost less per ounce
- Costs less per ounce than 55% of the 805 shampoos we’ve priced
- Covers 6 of the 7 things a shampoo should do
- Reviewers mention 2 things they like about how it performs
- A working detergent systemWhat actually removes oil and product.3 pts
- Slip for detanglingReduces the force it takes to comb wet hair.2 pts
- A humectantBinds water into the hair.1 pt
- A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
- A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
Function of BeautyLowest cost per oz
Wavy Hair Shampoo
$0.91/oz $0.36/oz less
- Sulfate-free
- Protein-free
- Hard water
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair, looking for washing without sulfates and a protein-free formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, curly-method routines, or dry or damaged hair
Best alternative if not
Function of Beauty Wavy Hair Shampoo — for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
3
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Infused with purple dye to brighten color, neutralizing yellow and orange tones
A named-ingredient story. What matters is where those sit in the list — see the ingredients table.
—
Stated by brand
Check the position, not the name.
Vegan formula is free from sulfates, parabens, DMDM hydantoin, gluten, and added phthalates
No sulfate detergents appear in the ingredient list.
—
Supported
Gentler on colour and coils.
America's #1 purple shampoo
A sales or award claim. It says nothing about what is in the bottle.
—
Stated by brand
Popularity, not performance.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
several reviewers say it neutralizes brassy or yellow tones and lets blonde shine through, drawing compliments
blonde-haired reviewersreviewers with gray or white hair say a single use transformed coarse or brassy hair into soft, silky, shiny-looking hair
gray/white-haired reviewerson very light or white hair, some reviewers say the purple tint deposits too strongly and is hard to rinse back out, leaving a gray or lavender cast
reviewers with very light/white haira few reviewers describe the scent as unpleasant, comparing it to tea tree oil
general reviewerssome reviewers say the formula leaves hair feeling greasy or weighed down, especially after blow-drying
general reviewersMore from L'Oreal Paris
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 3 sources consulted for this product (2 manufacturer or regulatory, 0 retailer, 1 editorial), last checked 2026-09-06.
- Ingredient references are linked for 15 of 24 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-06.