Creates body & dimension for thicker looking hair
A mid-weight formula: it will not flatten fine hair, but lift is not its main job.
- Polyquaternium-37
- Polyimide-1
- Amodimethicone
Partly supported
Neutral on lift.
Kenra Professional
Platinum Thickening Glaze Density Building Crème
Styler / Volumizer, polymer-set
- Styler
- volumizer
- cream
- Sulfate-free
- Protein-free
- Moisture-rich
- Cruelty-free · PETA-listed
Size4 fl oz
Price$25seen at one store · 4 oz
Price / oz$6.25/ozat 4 oz
Where to buy1 store · $25.00–25.00
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Listing used for research: ulta.com
Personal fit
Is this right for you?
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
- About 20 minutes, and your answers save as you go.
- Every product matched against your hair across the 22 factors we check.
- A personalized routine built around your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
High
Not in your profile
Hold system
High
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 22 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
16 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
UltaOne channel
Not in your profile
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Upper-mid price for a volumizer
$6.25/oz at 4 oz, more than 59% of the 143 volumizers , which mostly run $3.31–9.38/oz. The cost less.
Great for
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curl definitionfilm formers hold a clump together
Very dry hairno fast-drying alcohol in the list
Aerosol avoidancea pump or tube, not a pressurised can
Maybe skip if
this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Dry or very humid airwhere heavy humectants work against you
Picking it up locallywe’ve only seen it sold in one channel
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Hold system
Synthetic polymer
Synthetic hold polymers, the firmest kind of hold.
Cast risk
Unlikely
Softening ingredients sit alongside the film formers, so a hard shell is unlikely.
Weight on the hair
Medium
Middle of the range: noticeable on fine hair, light on coarse hair.
Oil absorption
None
No absorbent powders or starches.
Oils and butters
None
No oils or butters in the list.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fragrance
Prominent
Fragrance is in the first eight ingredients, so it makes up a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Polyquaternium-37 | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Propylene Glycol Dicaprylate/Dicaprate | light ester | Light slip without much weight | Softens |
| Propoxytetramethyl Piperdinyl Dimethicone | silicone | Smooths the cuticle and adds shine | Buildup |
| Cetrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Dimethicone PEG-8 Meadowfoamate | silicone | Smooths the cuticle and adds shine | Buildup |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
| Amodimethicone | silicone | A little smoothing and shine | Buildup |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (16)
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Glycerin
General function
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
3
Polyquaternium-37
General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitCurls or waves needing flexible holdCationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.
May suitFrizz-prone, damaged, or high-friction hairA cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
-
4
Propylene Glycol Dicaprylate/Dicaprate
General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
5
Propoxytetramethyl Piperdinyl Dimethicone
General function
A silicone. Silicones coat the strand for slip, shine and frizz control; unless the name carries PEG or PPG, removing one takes a detergent rather than water.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- silicone
- conditioning agent
-
6
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
7
Dimethicone PEG-8 Meadowfoamate
General function
A silicone modified with meadowfoam oil, used for shine with a lighter feel.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
-
8
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
9
Dehydroacetic Acid
- preservative
-
10
Polyimide-1
General function
A flexible hold polymer used for touchable styling and humidity resistance.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.
May suitMaximum-hold stylingSynthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.
DependsBuild-up-sensitive routinesSome acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
-
11
Trideceth-6
- emulsifier
- solubilizer
-
12
C11-15 Pareth-7
· C11-C15 Pareth-7
- emulsifier
- solubilizer
-
13
Amodimethicone
General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairAmino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
-
14
PPG-1 Trideceth-6
- emulsifier
- solubilizer
-
15
Benzyl Alcohol
- preservative
- solvent
-
16
Trideceth-12
- emulsifier
- solubilizer
What the whole list adds up to
- 4 emulsifiers
- 4 solubilizers
- 3 film formers
- 3 silicones
- 2 solvents
- 2 conditioning agents
- 2 polymers
- 2 emollients
- 2 conditioning agents
- 2 preservatives
- 1 humectant
- 1 thickener
- 1 light ester
- 1 cleanser
Ingredient list captured 2026-10-01. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 4 oz
Seen at
$25
Good value under
$5
Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $6 at this size.
Show the price ladder
Where we’ve seen it2 listings · 1 store
How we work this out
- 4 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $25 is the price we have observed for the 4 oz. We need three stores before we call a price commonly seen.
- Good value under $5 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $1.22/oz; at 4 oz that is $5. Under that line you are paying less than most of them.
- About $6 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 4 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a volumizer is built around, and it sits in the middle of the range for volumizers per ounce.
How the score is counted
- 6 products we score as doing the same job cost less per ounce
- Costs more per ounce than 59% of the 143 volumizers we’ve priced
- Covers 5 of the 6 things a volumizer should do
- Reviewers mention 3 things they like about how it performs
- A hold systemThe polymer, gum, or wax that holds the shape.3 pts
- Softeners alongside the holdWhat keeps a film flexible instead of brittle.2 pts
- No drying alcohol in the first threeFast drying without leading on alcohol.2 pts
- A humectantBinds water into the hair.1 pt
- A humidity claim with a mechanismThe claim has a film former or silicone behind it.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job, for less
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
DavinesSame function
This Is A Curl Building Serum
$4.02/oz $2.23/oz less
- Protein-free
- Alcohol-free
- No aerosol
- Differs
SuaveLowest cost per oz
All In One Multi-Benefit Magic Styling Cream
$0.71/oz $5.54/oz less
- Protein-free
- Alcohol-free
- Medium weight
- Function
- Also
John FriedaClose function
Frizz Ease Dream Curls Daily Styling Spray
$1.49/oz $4.76/oz less
- Protein-free
- Alcohol-free
- Vegan & CF
- Function
- Also
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or very humid climates
Best alternative if not
Davines This Is A Curl Building Serum, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, and what the formula shows
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
0
SupportedBacked by ingredients
2
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Adds dimension to blowouts
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
Lightweight, conditioning crème
A mid-weight formula: light on coarse hair, noticeable on fine hair.
- Water
- Propylene Glycol Dicaprylate/Dicaprate
- Propoxytetramethyl Piperdinyl Dimethicone
Partly supported
Depends how fine your hair is.
How to read this
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Favorite leave-in-style product, leaves thin hair bouncy, shiny, and denser-looking
lulugirl88, Montreal QC, 5-star Ulta reviewerWorks well for thin hair and reviewer plans to keep using it
Emily, Charleston SC, 5-star Ulta reviewerAs a senior with thinning hair, tried many thickening products and this one worked
Marie, Long Island NY, 5-star Ulta reviewerExpected it to thicken her hair but it didn't work for her
Gwen, Kentucky, 2-star Ulta reviewerA longtime favorite that noticeably changed formula and no longer performs the same, would not recommend the current version
Ulta 'most helpful critical' reviewer, 1-starMore from Kenra Professional
How this page was made
- Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (0 manufacturer or regulatory, 1 retailer, 1 editorial), last checked 2026-10-22.
- Ingredient references are linked for 3 of 8 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
- We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v23. Record last updated 2026-09-02.
