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Kenra Platinum

Truly Thickening Conditioner

Conditioner / Everyday rinse-out, detangling

  • Conditioner
  • Sulfate-free
  • Cruelty-free · PETA-listed
Size8.5 fl. oz.usual store size · 2 sizes
Price$28seen at one store · 8.5 oz
Price / oz$3.29/ozat 8.5 oz

Add it to your products. We’ll tell you if it’s ever recalled.

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: kenraprofessional.com

Personal fit

Is this right for you?

Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.

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  • Find products that do the same job at a lower cost.
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$49 with 60 days of follow-up questions and plan updates

$99 with 12 months. Pay once; the year renews only if you choose.

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Upper-mid price for a conditioner

$3.29/oz at 8.5 oz, more than 74% of the 1119 conditioners , which mostly run $0.94–3.41/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers
A wide range of haira middle-of-the-range weight

Maybe skip if

this product has a scent
Curly-method routinesthese silicones need a detergent to remove
Tight budgetsit sits in the upper price tiers
Picking it up locallywe’ve only seen it sold in one channel

Whether this much richness suits you depends on your strand thickness, porosity and how easily your hair goes flat. We work that out in the consultation.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list, so this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range: noticeable on fine hair, light on coarse hair.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence Chelators present

Contains chelators, which bind hard-water and pool minerals.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua/Water/Eau solvent The base everything else is dissolved in Neutral
Cetyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Stearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Cetearyl Alcohol fatty alcohol Thickens and conditions (not a drying alcohol) Softens
Phenoxyethanol preservative Keeps the product from spoiling Stabilizes
Cetrimonium Chloride conditioning agent Adds slip, lower in the list Detangles
Behentrimonium Methosulfate conditioning agent Adds slip, lower in the list Detangles
Amodimethicone silicone A little smoothing and shine Buildup
FragranceFragrance/Parfum fragrance The scent Fragrance
Dimethicone PEG-8 Meadowfoamate silicone A little smoothing and shine Buildup
Hydrogenated Castor Oil/Sebacic Acid Copolymer wax Adds a little grip Buildup
Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer conditioning agent Adds slip, lower in the list Protein
What the list leaves out, and what it carriesThe list carries no sulfates or drying alcohols. Fragrance is on the label. Water-insoluble silicones that need a detergent wash to remove. Hard-water chelators are present.
Full ingredient list (41)

In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.

  • 1 Water · Aqua/Water/Eau
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Cetyl Alcohol
    General function

    A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 3 Stearyl Alcohol
    General function

    A fatty alcohol that thickens conditioners and helps them coat the hair evenly.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 4 Cetearyl Alcohol
    General function

    A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

    Role in this product type

    In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitDry, coarse, or high-porosity hair

    May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    DependsFine or easily flattened hair

    Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

    BASF
    • fatty alcohol
    • emollient
    • thickener
  • ▾Below about here, the order stops meaning much. These are usually used at 1% or less.
  • 5 Phenoxyethanol
    General function

    The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    PubChem
    • preservative
  • 6 Cetrimonium Chloride
    General function

    A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • cleanser
  • 7 Behentrimonium Methosulfate
    General function

    A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    International Journal of Cosmetic Science
    • conditioning agent
    • emulsifier
  • 8 Amodimethicone
    General function

    A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    International Journal of Trichology
    • silicone
    • conditioning agent
    • film former
  • 9 Fragrance · Fragrance/Parfum
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 10 Dimethicone PEG-8 Meadowfoamate
    General function

    A silicone modified with meadowfoam oil, used for shine with a lighter feel.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

    • silicone
    • emollient
  • 11 Ethylhexyl Olivate
    General function

    A light olive-derived ester used as a plant alternative to silicone slip.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • 12 Aloe Barbadensis Leaf Juice
    General function

    Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFine or easily flattened hair

    Hydration with no oil attached, so it adds very little weight even high on a list.

    May suitVery dry or highly damaged hair

    Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

    • humectant
    • botanical extract
    • gum
  • 13 Sodium Benzoate
    • preservative
  • 14 Sodium Gluconate
    General function

    A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 15 Butyrospermum Parkii (Shea) Butter
    General function

    A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitVery dry or highly damaged hair

    A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

    • butter
    • emollient
    • sealant
  • 16 Hydrogenated Castor Oil/Sebacic Acid Copolymer
    General function

    A castor-derived wax polymer that thickens balms and helps a style hold.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    May suitMaximum-hold styling

    A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

    DependsCurls or waves needing flexible hold

    How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

    • wax
    • film former
    • emollient
  • 17 Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
    General function

    A guar-bean conditioning polymer that deposits during rinsing. It is why a strong shampoo can still leave hair combable.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

    May suitFrizz-prone, damaged, or high-friction hair

    Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.

    May suitMaximum-hold styling

    A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.

    • conditioning agent
    • polymer
    • gum
  • 18 Polyquaternium-55
    General function

    A conditioning hold polymer used where flexibility and shine matter more than stiffness.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 19 Arachidyl Alcohol
    General function

    A plant-derived fatty alcohol that thickens creams and lends a soft finish.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

    PubChem
    • fatty alcohol
    • emollient
    • thickener
  • 20 Panthenol
    General function

    Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    It hydrates without adding oil or a film, which is the combination fine hair usually needs.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    May suitVery dry or highly damaged hair

    A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

    PubChem
    • humectant
    • conditioning agent
    • vitamin
  • 21 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 22 Trideceth-10
    • emulsifier
    • solubilizer
  • 23 Polyquaternium-72
    • conditioning agent
    • film former
    • polymer
  • 24 Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer
    General function

    A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

    May suitVery dry or highly damaged hair

    Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

    DependsBuild-up-sensitive routines

    Substantive by design. A routine with no detergent wash gives it nothing to leave with.

    • conditioning agent
    • protein
    • hydrolysed protein
  • 25 Squalane
    General function

    The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

    PubChem
    • emollient
    • conditioning agent
  • 26 Wheat Amino Acids
    General function

    Wheat protein broken into amino acids, used for lightweight moisture binding.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • protein
    • amino acid
  • 27 Soy Amino Acids
    General function

    An amino acid of the kind hair protein is built from. Small enough to sit inside the cuticle, and used for water binding rather than strength.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
    • humectant
    • protein
  • 28 Potassium Sorbate
    • preservative
  • 29 Arginine Hcl
    General function

    A salt form of the amino acid arginine, used for moisture binding and to adjust pH.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    PubChem
    • amino acid
    • humectant
  • 30 Serine
    General function

    One of the amino acids that make up hair protein, added for water binding.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
  • 31 Threonine
    General function

    An amino acid used in conditioning blends for moisture binding.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitVery dry or highly damaged hair

    Amino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.

    DependsProtein-sensitive hair

    The lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.

    • amino acid
  • 32 Acetic Acid
    General function

    Vinegar acid, used in tiny amounts to bring the formula to an acidic pH so the cuticle lies flat.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

    PubChem
    • pH adjuster
  • 33 Benzyl Alcohol
    • preservative
    • solvent
  • 34 Disodium EDTA
    General function

    Grabs metal ions from hard water so they cannot dull the hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 35 Sodium Hydroxide
    General function

    A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    DependsFrizz-prone, damaged, or high-friction hair

    The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

    International Journal of Trichology
    • pH adjuster
  • 36 Tetramethyl Acetyloctahydronaphthalenes
    General function

    A synthetic musk or woody-amber note used as a fragrance base.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
  • 37 Benzyl Benzoate
    General function

    A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 38 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 39 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 40 Hydroxycitronellal
    General function

    A soft floral fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 41 Citrus Aurantium Peel Oil
    General function

    A cold-pressed orange peel oil used for scent. Citrus oils are naturally high in limonene.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Essential oils are fragrance. Several carry constituents on the EU list of declared fragrance allergens, so a label with no fragrance line can still be a scented product.

    • botanical extract
    • essential oil
    • fragrance

What the whole list adds up to

  • 9 emollients
  • 7 fragrances
  • 6 conditioning agents
  • 5 amino acids
  • 4 fatty alcohols
  • 4 thickeners
  • 4 preservatives
  • 4 film formers
  • 4 humectants
  • 4 named fragrance allergens
  • 3 conditioning agents
  • 3 hard-water chelators
  • 3 polymers
  • 3 pH adjusters

Ingredient list captured 2026-10-07. Formulas change, so check the package in your hand when an ingredient matters to you.

Price · 8.5 oz

Seen at $28 1 store · checked Oct 7
Good value under $26 Under $3.03/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $26 line; products that do this job typically go for about $30 at this size.

Show the price ladder
Where we’ve seen it2 listings · 1 store

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 8.5 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $28 is the price we have observed for the 8.5 oz. We need three stores before we call a price commonly seen.
  3. Good value under $26 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $3.03/oz; at 8.5 oz that is $26. Under that line you are paying less than most of them.
  4. About $30 is what those same products typically cost at this size: the midpoint of their prices per ounce, scaled to 8.5 oz.

Formula

Formula score
10 of 10

A complete formula at an ordinary price: mid-range per ounce among conditioners, with the working systems in place.

How the score is counted
  • 1 products that do the same job cost less per ounce
  • Costs more per ounce than 74% of the 1119 conditioners we’ve priced
  • Covers 6 of the 6 things a conditioner should do
  • Reviewers mention 2 things they like about how it performs
  • Conditioning agents up frontWhat makes wet hair comb through.3 pts
  • Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.

Does the same job, for less

Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.

TRESemmeLowest cost per oz Cruelty-Free Keratin Smooth Color Conditioner for Color-Treated Hair $0.60/oz $2.69/oz less
  • Alcohol-free
  • Medium weight
  • Budget
· Close function
Function
  • Film formers
Also
  • Drugstore tier
  • 28 oz bottle
Compare

See more alternatives in the product library

These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget

Suits every hair pattern

Final decision

Should you buy it?

Good for the right person
Best user

People who want maximum slip, looking for real detangling slip and a formula with no drying alcohol

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or people shopping on a budget

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Reviewers

What people report

Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.

Many reviewers say it leaves hair feeling soft, smooth, and simpler to comb through.

Reviewers across hair types

Many reviewers like the light, pleasant scent, though some find it faint and not long-lasting.

Reviewers across hair types

Several reviewers say it stays light, though a heavy hand or scalp contact can leave hair oily or heavy.

Reviewers with fine or easily weighed-down hair

Several reviewers say fine hair looked fuller, but many others saw little real thickening.

Reviewers with fine or thin hair

Reviewers disagree on frizz: some say it smoothed frizz, while others noticed more than usual.

Reviewers with fine or frizzy hair

More from Kenra Platinum

How this page was made

  • Everything above comes from our researched product record: identity, the ingredient list as printed, the brand's own claims, dated prices and review themes our researchers wrote in their own words. No part of this page is written by hand for one product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 4 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 2 editorial), last checked 2026-10-31.
  • Ingredient references are linked for 19 of 34 product-aware annotations on this page. Fit notes are general formulation guidance. They aren’t a verdict on the finished product or on you.
  • We haven’t tested this product in a lab, and we don’t physically test your hair. Formula readings come from the ingredient list. Claims about how it behaves are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are what we saw on the dates shown and can change.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v23. Record last updated 2026-10-07.

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