Kenra Moisture Conditioner — 10.1 oz container

Kenra

Moisture Conditioner

Conditioner / Everyday rinse-out, detangling

Conditioner
Sulfate-free
Cruelty-free · PETA-listed

Size10.1 fl oz

Price$19–24commonly seen · 10.1 oz

Price / oz$2.08/ozat 10.1 oz

Where to buy4 stores · $17.85–26.50

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Manufacturer page: kenraprofessional.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level Moderate Not in your profile

Oils and butters Low Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Prominent Not in your profile

Protein Minor Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Parabens / preservatives None of these listed Not in your profile

Show all 21 factors we check

The rest of what your plan weighs on this product.

Essential oils None listed Not in your profile

Fast-drying alcohol Moderate Not in your profile

Vegan / cruelty-free Cruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not yet verified Not in your profile

Heavy humectants Not heavy Not in your profile

Hard-water defence High Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 37 ingredientsA long list Not in your profile

Price tier Salon Not in your profile

Where to buy it Salons · Sephora +1Widely sold Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Upper-mid price for a conditioner

$2.08/oz at 10.1 oz — more than 60% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.

Price and stores

Great for

Maximum slipfor hair that tangles the moment it is wet

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

A wide range of haira middle-of-the-range weight

Easy to findsold through several channels

Maybe skip if

this product carries a scent

Curly-method routinesthese silicones need a detergent to remove

Very dry or damaged hairit contains fast-drying alcohol

Tight budgetsit sits in the upper price tiers

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Protein Minor

Protein appears, low enough to be a supporting ingredient.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Fragrance Prominent

Fragrance sits in the first eight ingredients — a larger share of the formula.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water/Eau	solvent	The base everything else is dissolved in	Neutral
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Dimethicone	silicone	Smooths the cuticle and adds shine	Buildup
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Phenoxyethanol	preservative	Keeps the product from spoiling	Stabilizes
FragranceParfum/Fragrance	fragrance	The scent	Fragrance
Cetyl Ethylhexanoate	light ester	A light, silky feel	Softens
Bis-Cetearyl Amodimethicone	conditioning agent	A supporting conditioner	Buildup
Isopropyl Alcohol	drying alcohol	A small amount, for fast drying	Drying
Amodimethicone	silicone	A little smoothing and shine	Buildup
Avena Sativa (Oat) Peptide	protein	A small amount of protein	Protein
Salicylic Acid	active	A secondary active	Active

What the list leaves out, and what it carriesThe list carries no sulfates. Fragrance is on the label. Water-insoluble silicones — needs a detergent wash to remove. Hard-water chelators are present.

Full ingredient list (37)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua/Water/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
3 Dimethicone

General function
The most common conditioning silicone. It coats the strand for shine, slip, and frizz control, and needs a detergent (not just water) to wash out.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Lays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.

May not suitBuild-up-sensitive routines
Dimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
- conditioning agent
4 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
5 Phenoxyethanol

General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChem
- preservative
6 Fragrance · Parfum/Fragrance

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
7 Cetyl Ethylhexanoate

General function
A light ester that spreads quickly and leaves a silky, non-greasy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
8 Bis-Cetearyl Amodimethicone

General function
A conditioning silicone that deposits selectively on damaged hair for slip and shine.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- silicone
9 Isopropyl Alcohol

General function
A fast-evaporating alcohol used as a solvent and to speed drying. Well down the list it is a processing aid; near the top it can leave hair feeling dry.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Evaporates on contact, which is how a spray sets almost instantly and leaves no weight behind it.

PubChem
- drying alcohol
- solvent
10 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
11 Sodium Gluconate

General function
A gentle, biodegradable chelator that binds hard-water minerals in place of EDTA.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

May suitGray, silver, or brass-prone hair
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

PubChem
- hard-water chelator
12 Butyrospermum Parkii (Shea) Butter

General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitDry, coarse, or high-porosity hair
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

May suitVery dry or highly damaged hair
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
13 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
14 Ethylhexyl Olivate

General function
A light olive-derived ester used as a plant alternative to silicone slip.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
15 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
16 Poloxamer 184
17 Butylene Glycol

General function
A light humectant and carrier that helps extracts dissolve.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
18 Amodimethicone

General function
A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

International Journal of Trichology
- silicone
- conditioning agent
- film former
19 Cereus Grandiflorus (Cactus) Flower Extract
- botanical extract
20 Tocopheryl Acetate
- antioxidant
- vitamin
21 C11-15 Alketh-7
- emulsifier
- solubilizer
22 Squalane

General function
The fully hydrogenated form of squalene, now made from olive or sugarcane rather than shark liver. Hydrogenation is what makes it so slow to oxidise; it spreads very lightly and absorbs without a greasy film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

PubChem
- emollient
- conditioning agent
23 Laureth-9
- emulsifier
- solubilizer
24 Trideceth-12
- emulsifier
- solubilizer
25 Avena Sativa (Oat) Peptide

General function
A short-chain oat protein used for conditioning and a soothing claim.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
26 Leuconostoc/Radish Root Ferment Lysate Filtrate
- botanical extract
27 Benzyl Alcohol
- preservative
- solvent
28 Benzoic Acid
- preservative
29 Sodium Benzoate
- preservative
30 Salicylic Acid
- active
- exfoliant
31 Sorbic Acid
- preservative
32 Sodium Hydroxide

General function
A strong base used in trace amounts to raise pH; fully neutralised in the finished product.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

DependsFrizz-prone, damaged, or high-friction hair
The alkali half of a pH-adjusting pair, used in small amounts to bring a formula up to its target rather than to make it alkaline. Alkaline conditions raise the fibre's surface charge and lift the scales — but the finished pH is not on the label.

International Journal of Trichology
- pH adjuster
33 Benzyl Salicylate

General function
A soft floral fragrance component listed separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
34 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
35 Hexyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
36 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
37 Amyl Cinnamal

General function
A jasmine-like fragrance component named separately as a recognised allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen

What the whole list adds up to

7 emollients
6 preservatives
6 fragrances
5 named fragrance allergens
4 solvents
4 conditioning agents
3 silicones
3 emulsifiers
3 solubilizers
2 light esters
2 film formers
2 humectants
2 hard-water chelators
2 pH adjusters

Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 10.1 oz

Commonly seen $19–24 Midpoint $21 · 3 stores · checked Aug 30

Good value under $12 Under $1.24/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $12 line; products that do this job typically go for about $16 at this size.

Show the price ladder

Price for 10.1 ozlower is better

Where we’ve seen it4 listings · 4 stores

Macy's
$17.85

10.1 oz · $1.77/oz

Aug 30Lowest per ozSale · was $21.00
Kenra Professional (DTC)
$21.00

10.1 oz · $2.08/oz

Aug 22
Sephora
$21.00

10.1 oz · $2.08/oz

Aug 30
Strawberrynet.com
$26.50

10.1 oz · $2.62/oz

Aug 30

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

10.1 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Commonly seen is the middle half of current prices for the 10.1 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
Good value under $12 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.24/oz; at 10.1 oz that is $12. Under that line you are paying less than most of them.
About $16 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 10.1 oz.

Formula

Formula score

9 of 10

A complete read of the format at an ordinary price: mid-range per ounce among conditioners, with the working systems present.

How the score is counted

3 products that do the same job cost less per ounce
Costs more per ounce than 60% of the 689 conditioners we’ve priced
Covers 5 of the 6 things a conditioner should do
Reviewers mention 4 things they like about how it performs

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

DoveSame function Daily Moisture Conditioner $1.48/oz $0.60/oz less

Alcohol-free
Medium weight
Budget

Differs: Value tier
6 oz bottle

Compare

DoveLowest cost per oz Dove Beauty Volume + Fullness Hair Conditioner Pump with Biotin & Bio-Protein Care $0.32/oz $1.76/oz less

Alcohol-free
Vegan & CF
Medium weight

· Same function

Differs: Vegan
Drugstore tier
28 oz bottle

Compare

DoveSame function Dove Beauty Daily Moisture Conditioner $0.50/oz $1.58/oz less

Alcohol-free
Medium weight
Budget

Differs: Drugstore tier
12 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

Good for the right person

Best user

People who want maximum slip, looking for real detangling slip and a formula brought to an acidic pH

Biggest tradeoff

Worth skipping for anyone sensitive to fragrance, curly-method routines, or very dry or high-damage hair

Best alternative if not

Dove Daily Moisture Conditioner — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Boost Hydration

Humectants and emollients are present, but lower in the list than the claim implies.

Cetyl Alcohol
Dimethicone
Cetyl Ethylhexanoate

Partly supported

Some hydration, at a low level.

Leaves hair feeling nourished, soft and smooth without feeling heavy

Humectants and emollients are present, but lower in the list than the claim implies.

Cetyl Alcohol
Dimethicone
Cetyl Ethylhexanoate

Partly supported

Some hydration, at a low level.

With Cactus Flower Extract

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Color Safe

It avoids sulfate detergents, which are the usual cause of fast fade.

Behentrimonium Chloride
Tocopheryl Acetate

Supported

Less fade per wash.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Reviewers with coily/4C hair report the conditioner softens and detangles without weighing hair down

Natural/coily-textured hair reviewers

Multiple reviewers single out the flip-cap bottle packaging as a standout, travel-friendly feature

General reviewer base

Reviewers repeatedly praise the fragrance as light/pleasant rather than overpowering

General reviewer base

Reviewers with color-treated or hard-water-damaged hair report noticeable softness/hydration improvement

Colored and hard-water-affected hair reviewers

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
3 sources consulted for this product (3 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 16 of 23 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Moisture Conditioner

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

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