Intense pampering for dry hair
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Butyrospermum Parkii (Shea) Butter
- Persea Gratissima (Avocado) Oil
Supported
Helps hair feel hydrated.
Jessicurl
Deep Conditioning Treatment
Mask / Moisture treatment, rich
- Mask / treatment
- moisture
- Sulfate-free
- Silicone-free
- Cruelty-free · PETA-listed
Size8 fl oz
Price$19.79seen at one store · 8 oz
Price / oz$2.47/ozat 8 oz
Where to buy2 stores · $19.79–19.95
Manufacturer page: jessicurl.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
Curly–Coily
Not in your profile
Moisture level
High
Not in your profile
Time on the hair
Long
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Rich
Not in your profile
Fragrance
None listed
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Show all 21 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
30 ingredientsAbout average
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand websiteOne channel
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$2.47/oz at 8 oz — less than 61% of the 341 masks and treatments , which mostly run $1.63–5.59/oz. The cost less.
Great for
no fragrance (parfum) on the label
Protein-sensitive hairthat stiffens when protein is added
Maximum slipfor hair that tangles the moment it is wet
Dry, thirsty hairhumectants and emollients both sit up front
Curly-method routinesno sulfates and no water-insoluble silicones
Coarse or dry hairthat absorbs everything you give it
Maybe skip if
Oily scalp or fine hairthat gets weighed down
Hair that needs proteinthere is none in this list
Short shower windowsit wants a long sit to do its work
Tight budgetsit sits in the upper price tiers
Picking it up locallywe have it recorded in one channel only
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils and butters
Rich
Butters near the top: a heavy, softening formula.
Weight on the hair
Rich
Heavy butters and waxes in the first eight ingredients.
Protein
None
No protein or amino acids in the list.
Water-binding (humectants)
Moderate
Humectants in the working part of the formula.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Time on the hair
30–60 min
A long treatment window — plan the time before you start.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Fragrance
None listed
No fragrance is listed.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua (Water) | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Butyrospermum Parkii (Shea) ButterButyrospermum Parkii (Shea Butter) | butter | The richness a deep treatment is built on | Heavy |
| Persea Gratissima (Avocado) Oil | oil | Coats and softens the strand | Softens |
| Theobroma Cacao (Cocoa) Seed Butter | butter | The richness a deep treatment is built on | Heavy |
| Behentrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Aloe Barbadensis Leaf JuiceAloe Barbadensis (Aloe Vera) Leaf Juice Powder | humectant | Pulls water into the hair | Moisturizes |
| Equisetum Arvense ExtractEquisetum Arvense (Horsetail) Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Cinnamal | fragrance | The scent | Fragrance |
| Citral | fragrance | The scent | Fragrance |
| Eugenol | fragrance | The scent | Fragrance |
| Geraniol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesThe list carries no sulfates, silicones, or drying alcohols. No protein — a moisture formula, not a repair one. Heavier butters sit in the working part of the list.
Full ingredient list (30)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua (Water)
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Butyrospermum Parkii (Shea) Butter
· Butyrospermum Parkii (Shea Butter)
General function
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
4
Persea Gratissima (Avocado) Oil
General function
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Theobroma Cacao (Cocoa) Seed Butter
General function
A firm plant butter used for sealing and hold in heavier styling creams.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
May suitVery dry or highly damaged hairA solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
- butter
- emollient
- sealant
-
6
Behentrimonium Methosulfate
General function
A mild cationic conditioner known for heavy detangling with a light rinse-out feel. Common in curly-hair conditioners.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of Cosmetic ScienceMay suitDry, coarse, or high-porosity hairA C22 conditioning quat, the chain length that deposits most heavily in electrokinetic testing. It is the slip coarse or porous hair usually needs, delivered by chain length rather than by charge alone.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- emulsifier
-
7
Aloe Barbadensis Leaf Juice
· Aloe Barbadensis (Aloe Vera) Leaf Juice Powder
General function
Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitCurls or waves needing flexible holdGums thicken and set soft, which gives definition that bends rather than a rigid cast.
May suitFine or easily flattened hairHydration with no oil attached, so it adds very little weight even high on a list.
May suitVery dry or highly damaged hairAloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.
- humectant
- botanical extract
- gum
-
8
Equisetum Arvense Extract
· Equisetum Arvense (Horsetail) Extract
General function
Horsetail extract, a traditional botanical used in strengthening-positioned products.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
9
Mentha Piperita (Peppermint) Leaf Extract
- botanical extract
-
10
Rosmarinus Officinalis (Rosemary) Flower/Leaf/Stem Extract
- botanical extract
-
11
Laurus Nobilis (Bay Laurel) Leaf Extract
- botanical extract
-
12
Ocimum Basilicum (Basil) Leaf Extract
- botanical extract
-
13
Urtica Dioica (Nettle) Leaf Extract
- botanical extract
-
14
Arctium Lappa Root Extract
· Arctium Lappa (Burdock) Root Extract
- botanical extract
-
15
Althea Officinalis (Marshmallow) Root Extract
- botanical extract
-
16
Origanum Vulgare (Oregano) Leaf Extract
- botanical extract
-
17
Cymbopogon Flexuosus (Lemongrass) Extract
- botanical extract
-
18
Thymus Vulgaris (Thyme) Leaf Extract
- botanical extract
-
19
Salvia Officinalis (Sage) Leaf Extract
- botanical extract
-
20
Lecithin
General function
A soy- or sunflower-derived lipid that helps conditioning ingredients spread evenly on the strand.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emulsifier
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
21
Cinnamal
General function
A cinnamon-scented fragrance component listed as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
22
Citral
General function
A lemon-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
23
Eugenol
General function
A clove-scented fragrance component listed separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
24
Geraniol
General function
A rose-scented fragrance component, listed on its own because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
25
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
26
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
27
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
28
Benzoic Acid
- preservative
-
29
Dehydroacetic Acid
- preservative
-
30
Phenoxyethanol
- preservative
What the whole list adds up to
- 13 botanical extracts
- 7 fragrances
- 7 named fragrance allergens
- 5 emollients
- 3 preservatives
- 2 butters
- 2 sealants
- 2 emulsifiers
- 1 solvent
- 1 fatty alcohol
- 1 thickener
- 1 oil
- 1 conditioning agent
- 1 humectant
Ingredient list captured 2026-08-22. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 8 oz
Seen at
$19.79
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $28 at this size.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
-
Target
$19.798 oz · $2.47/ozAug 30Lowest per ozSale · was $21.99
-
Jessicurl (brand direct)
$19.958 oz · $2.49/ozAug 22
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $19.79 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $1.02/oz; at 8 oz that is $8. Under that line you are paying less than most of them.
- About $28 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.
Formula
8
Formula score
8 of 10
A complete read of the format at an ordinary price: mid-range per ounce among masks and treatments, with the working systems present.
How the score is counted
- 3 products that do the same job cost less per ounce
- Costs less per ounce than 61% of the 341 masks and treatments we’ve priced
- Covers 5 of the 6 things a treatment should do
- Reviewers mention 4 things they like about how it performs
- Rich emollientsThe depth a treatment step is built around.3 pts
- Conditioning agents up frontWhat makes wet hair comb through.2 pts
- Protein or amino acidsThe strengthening side of a treatment.2 pts
- A humectantBinds water into the hair.1 pt
- A stated dwell timeThe brand says how long to leave it on.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
California NaturalsClosest function
Deep Repair Hair Mask
$0.71/oz $1.76/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
GarnierLighter feel
Fructis Method for Curls Moisture Filling Hair Mask
$1.12/oz $1.35/oz less
- Protein-free
- Curly method
- Silicone-free
- Function
- Also
CantuLowest cost per oz
Cantu Ultra Moisture Nourishing Mask with Batana Oil + Jamaican Black Castor Oil
$0.70/oz $1.77/oz less
- Protein-free
- Curly method
- Rich
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
People sensitive to fragrance — for a formula with no added fragrance and a protein-free formula
Biggest tradeoff
Worth skipping for oily scalps and fine hair, soft, over-stretchy hair that needs protein, or anyone without time for a long treatment
Best alternative if not
Consider California Naturals Deep Repair Hair Mask, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
3
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Our heaviest moisturizing conditioner
Humectants or rich emollients sit in the first eight ingredients.
- Cetearyl Alcohol
- Butyrospermum Parkii (Shea) Butter
- Persea Gratissima (Avocado) Oil
Supported
Helps hair feel hydrated.
Doesn't build up and is protein free
No protein or hydrolysed protein appears in the list.
—
Supported
Fine for protein-sensitive hair.
Dual formulated for leave-in and rinse-out
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Used successfully to soften and smooth hair after henna treatments
reviewers who henna regularlyEffective at reducing frizz and improving curl clumping/definition, especially when combined with heat or a heat cap for 30+ minutes
coarse/thick curly-hair reviewers using it as a weekly deep treatmentRich, shea-butter-based formula does not weigh hair down despite its heavy feel
reviewers who clarify beforehand and use with a heat capPraised as compatible with protein-sensitive, coarse/thick hair that reacts poorly to protein treatments
protein-sensitive wavy/curly coarse-hair reviewersFirst impressions can be underwhelming without heat or without first removing residual silicone products; results improve markedly on a second try after clarifying
reviewers transitioning from silicone-based productsMore from Jessicurl
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (4 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-08-25.
- Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-25.