Mask / Moisture treatment, rich
Add it to your products. We’ll tell you if it’s ever recalled.
Scent:
Reviewers describe it as fresh, rose.
Listing used for research: target.com
Personal fit
Complete the consultation to see how well this product fits your hair and your goals. With 6,000+ products in our library, we can match you to the right ones.
$49 with 60 days of follow-up questions and plan updates
$99 with 12 months. Pay once; the year renews only if you choose.
The rest of what your plan weighs on this product.
The consultation builds your hair profile, checks every factor in this table against it, and tells you where this product fits or what to use instead.
Start your consultation$49 once, with 60 days of follow-up questions and plan updates. Nothing renews, and you never have to buy a product.
Your avoid-list
Lower cost than most masks and treatments
$0.71/oz at 10.5 oz, less than 96% of the 576 masks and treatments , which mostly run $1.80–5.62/oz.
Great for
Maybe skip if
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Butters near the top: a heavy, softening formula.
Heavy butters and waxes in the first eight ingredients.
No protein or amino acids in the list.
Humectants near the top: binding water is one of its main jobs.
Conditioning agents sit high in the list, so this is a detangling formula.
A short wait that fits inside an ordinary shower.
Nothing here needs a detergent wash to remove.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients, plus anything lower down that changes a decision. The chips name what an ingredient does. They are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Glycerin | humectant | Pulls water into the hair | Moisturizes |
| Butyrospermum Parkii (Shea) ButterButyrospermum Parkii (Shea) Butter* | butter | The richness a deep treatment is built on | Heavy |
| Cetearyl AlcoholCetyl (Plant) Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Stearyl AlcoholStearyl (Plant) Alcohol | fatty alcohol | Thickens and conditions (not a drying alcohol) | Softens |
| Behentrimonium Chloride | conditioning agent | Conditions and softens so hair combs through | Detangles |
| Helianthus Annuus (Sunflower) Seed OilHelianthus Annuus (Sunflower) Seed Oil* | oil | Coats and softens the strand | Softens |
| Mangifera Indica (Mango) Seed Butter | butter | The richness a deep treatment is built on | Heavy |
| FragranceFood-Grade Fragrance | fragrance | The scent | Fragrance |
In the US, ingredients above 1% are listed from most to least. Below 1% they can appear in any order. Each note keeps three things apart: what the ingredient generally does, its role in this type of product, and what its position can tell you.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
Glycerin, also called glycerol, attracts moisture and mixes completely with water.
Listed in the first three ingredients, it is likely a structural part of this formula.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.
Listed in the first three ingredients, it is likely a structural part of this formula.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A fatty alcohol that thickens conditioners and helps them coat the hair evenly.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A light, widely used oil that softens without much weight.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
A plant butter that is slightly lighter than shea, used in curl creams.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.
Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
It hydrates without adding oil or a film, which is the combination fine hair usually needs.
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.
Kukui nut oil - a light oil used for softness on fine textured hair.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A conditioning polymer made from guar bean gum. It deposits during rinsing, which is why sulfate shampoos can still leave hair soft.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
Gums thicken and set soft, which gives definition that bends rather than a rigid cast.
Cationic conditioners bind to the negatively charged damaged cuticle, laying it flat and cutting the friction that causes combing breakage.
A styling polymer dries into a film across the strands, which is what makes a shape hold instead of relax.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A large water-binding molecule that sits on the surface holding moisture.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
Ingredient list captured 2026-08-24. Formulas change, so check the package in your hand when an ingredient matters to you.
Price · 10.5 oz
Usually a good value. Most stores sell it under the $14 line, and products that do this job typically go for about $35 at this size.
10.5 ozusual store sizeBest per ounce
3.4 oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 2 listings we don’t count, from grey-market or unverified sellers.
Formula
This formula covers the systems a treatment is built around, and it costs less per ounce than most of the masks and treatments we have researched.
The formula score measures completeness for the job: a weighted share of the systems this product type is usually built around that we find in this list. It does not rate how well the product works or its quality, and it never compares across product types.
Does the same job
Formulas that do the same things (cleanse, condition, coat or hold) for less per ounce. Scent, texture and where you buy them can still differ.
See more alternatives in the product library
These products do a similar job. We haven’t matched them to you. Find the one that fits your hair, routine and budget
Final decision
Hair that stiffens on protein who want a protein-free formula and real detangling slip
Less suited to anyone sensitive to fragrance, oily scalps and fine hair, or soft, over-stretchy hair that needs protein
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We mark a claim supported, partly supported or conflicting only when the ingredient list speaks to it. Everything else stays "stated by the brand". That isn’t a criticism: most claims can’t be checked from a label.
Strengthening conditioner for dry, brittle strands in need of hydration and frizz control
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Deeply nourishes and improves elasticity
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Locks in moisture to keep frizz in check
Humectants or rich emollients sit in the first eight ingredients.
Helps hair feel hydrated.
Sulfate-free, vegan
No sulfate detergents appear in the ingredient list.
—
Gentler on colour and coils.
We look at the first 10–15 ingredients and what they do in a formula, not at the marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Themes that come up again and again in sourced reviews, written by our researchers in their own words. We don’t store or scrape star ratings.
Deeply hydrates and nourishes textured and dry hair, improving softness and manageability
Target verified-purchase reviews (4.7/5, 98 reviews)Rose scent and clean ingredient list well received
Target verified-purchase reviewsA minority of reviewers reported scalp itching or no moisture benefit
Target verified-purchase reviews
