thermal protection
Heat protection is a performance claim; an ingredient list cannot confirm it.
- Cyclopentasiloxane
- Dimethiconol
- Polysilicone-15
Stated by brand
Only lab testing can show this.
It's a 10
Miracle Oil Plus Keratin
Finisher / Hair oil, glossing
- Finisher
- oil
- Sulfate-free
Size3 fl oz
Price$25–31commonly seen · 3 oz
Price / oz$9.00/ozat 3 oz
Where to buy4 stores · $20.90–35.30
Scent:
The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.
Manufacturer page: itsa10haircare.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 23 factors we check.
- A personalized routine for your daily life — your schedule, styling habits, and local weather.
- Find products that do the same job at a lower cost.
- Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.
$49.00 one-time consultation, no subscription
Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.
Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Shine system
High
Not in your profile
Slip / detangling
Moderate
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Prominent
Not in your profile
Protein
Minor
Not in your profile
Silicone / wax buildup
High
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Parabens / preservatives
Present
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Aerosol can
Pump or tube
Not in your profile
Needs heat to set
Air-sets
Not in your profile
Humidity resistance
High
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
Present
Not in your profile
Ingredient list
24 ingredientsAbout average
Not in your profile
Price tier
Masstige
Not in your profile
Where to buy it
It'S A 10 Haircare · IHerb
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
Start your consultation$49.00 once, for your consultation and hair profile. No subscription, no required purchases.
Your avoid-list
Priced with its peers
$9.00/oz at 3 oz — less than 55% of the 169 hair oils , which mostly run $4.50–16.47/oz. The cost less.
Great for
Dull-looking haira recognised shine system is present
Humid climatesthe brand claims humidity resistance
Very dry hairno fast-drying alcohol in the list
Sun and colour fadea UV filter is in the list
Aerosol avoidancea pump or tube, not a pressurised can
A wide range of haira middle-of-the-range weight
Maybe skip if
this product carries a scent
Curly-method routinesthese silicones need a detergent to remove
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Silicone serum
A silicone or oil blend does the shine work here.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Humidity resistance
Claimed
The brand claims humidity resistance; the ingredient list cannot confirm it.
Needs detergent to remove
Yes
Water-insoluble silicones or waxes: a detergent wash is what removes them.
Fast-drying alcohol
None
No fast-drying alcohol in the list.
Fragrance
Prominent
Fragrance sits in the first eight ingredients — a larger share of the formula.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| Cyclopentasiloxane | silicone | The shine system | Buildup |
| Dimethiconol | silicone | The shine system | Buildup |
| C12-15 Alkyl Benzoate | light ester | Light slip without much weight | Shine |
| Argania Spinosa Kernel Oil | oil | The shine and softening system | Shine |
| Isohexadecane | solvent | The base everything else is dissolved in | Shine |
| FragranceFragrance (Parfum) | fragrance | The scent | Fragrance |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
| Ethylhexylglycerin | preservative | Keeps the product from spoiling | Shine |
| Polysilicone-15 | silicone | A little shine | Buildup |
| Hydrolyzed Keratin | film former | A supporting film former | Protein |
| Keratin Amino Acids | protein | A small amount of protein | Protein |
| Citronellol | fragrance | The scent | Fragrance |
What the list leaves out, and what it carriesNo sulfates or drying alcohols. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (24)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Cyclopentasiloxane
General function
A light, fast-evaporating silicone that spreads other ingredients then leaves. It gives serums their weightless glide.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitBuild-up-sensitive routinesIt leaves the hair by evaporating rather than by being washed off, so it is not part of what accumulates.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFine or easily flattened hairA cyclic silicone evaporates after it has spread the formula, so it carries the other ingredients without leaving weight behind.
- silicone
- emollient
-
2
Dimethiconol
General function
A high-shine silicone often paired with dimethicone for a smoother, glossier finish.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May not suitBuild-up-sensitive routinesDimethicone does not disperse in water. On a routine that skips detergent it stays on the hair and accumulates wash after wash.
- silicone
- emollient
-
3
C12-15 Alkyl Benzoate
General function
A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
Argania Spinosa Kernel Oil
General function
Argan oil. A medium-weight oil used for shine and softness on the outside of the strand.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
5
Isohexadecane
General function
A light, quickly evaporating carrier that spreads silicones and oils thinly, then leaves.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- solvent
- emollient
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
6
Fragrance
· Fragrance (Parfum)
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
7
Phenoxyethanol
General function
The most common modern preservative; it keeps the product free of bacteria and mould. It sits well below 1% of the formula.
Estimated lower-concentration zonePubChemIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
- preservative
-
8
Ethylhexylglycerin
General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- preservative
- emollient
-
9
Methylparaben
- paraben
- preservative
-
10
Propylparaben
- paraben
- preservative
-
11
Ethylparaben
- paraben
- preservative
-
12
Polysilicone-15
General function
A silicone that also absorbs UV, used in leave-on products to slow colour fade.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitClimate-sensitive or frizz-prone hairA surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
May suitFrizz-prone, damaged, or high-friction hairLays a smooth film along the cuticle, which lowers combing friction and flattens the surface irregularities that read as frizz.
May suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
- silicone
- UV filter
-
13
Cinnamidopropyltrimonium Chloride
General function
A conditioning agent that binds to hair and is also used to help shield it from sun exposure.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitGray, silver, or brass-prone hairSunlight oxidises hair pigment, and on gray, silver or lightened hair that shows up as yellowing. A UV filter on the label absorbs some of the light that drives it.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
- conditioning agent
- UV filter
-
14
Mauritia Flexuosa (Buriti) Fruit Oil
· Mauritia Flexuosa Fruit Oil
General function
A rich orange fruit oil used in small amounts in curl and colour-care products.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
- antioxidant
-
15
Oenothera Biennis (Evening Primrose) Oil
General function
A light oil rich in fatty acids, used in scalp and dry-hair treatments.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
16
Prunus Amygdalus Dulcis (Sweet Almond) Oil
General function
A medium-weight oil used for softness and slip.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
17
Sesamum Indicum (Sesame) Seed Oil
General function
A medium-weight oil used for conditioning and scalp application.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
-
18
Hydrolyzed Keratin
General function
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of Cosmetic ScienceMay suitFrizz-prone, damaged, or high-friction hairFilling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.
May suitMaximum-hold stylingFilm formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
DependsCurls or waves needing flexible holdHow rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- film former
- protein
- hydrolysed protein
-
19
Keratin Amino Acids
General function
Keratin broken all the way down to individual amino acids. Small enough to sit inside the cuticle, used for softness rather than firmness.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitVery dry or highly damaged hairAmino acids are the smallest protein fraction and bind water as well, so they add far less stiffness than a hydrolysed protein does.
DependsProtein-sensitive hairThe lightest option in the protein family, but still protein — worth watching if protein reliably stiffens your hair.
- protein
- amino acid
-
20
Citronellol
General function
A rose-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
21
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
22
Hexyl Cinnamal
General function
A jasmine-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
23
Linalool
General function
A floral fragrance component listed separately as a recognised contact allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
-
24
Alpha-Isomethyl Ionone
General function
A violet-like fragrance component named separately as a recognised allergen.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 10 emollients
- 6 fragrances
- 5 oils
- 5 preservatives
- 5 named fragrance allergens
- 3 silicones
- 3 parabens
- 2 UV filters
- 2 proteins
- 1 light ester
- 1 solvent
- 1 declared fragrance
- 1 conditioning agent
- 1 antioxidant
Ingredient list captured 2026-08-27. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3 oz
Commonly seen
$25–31
Good value under
$8
Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $25 at this size.
Show the price ladder
Where we’ve seen it4 listings · 4 stores
-
unknown
$20.903 oz · $6.97/ozAug 27Lowest per oz
-
ShopSimon
$23.813 oz · $7.94/ozAug 30Sale · was $27.00
-
It's A 10 Haircare
$27.003 oz · $9.00/ozAug 30
-
LaLa Daisy
$35.303 oz · $11.77/ozAug 30Sale · was $51.48
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Commonly seen is the middle half of current prices for the 3 oz at recognised stores — the cheapest quarter and the dearest quarter are left out, so one sale or one overpriced listing can’t move it.
- Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $2.74/oz; at 3 oz that is $8. Under that line you are paying less than most of them.
- About $25 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 3 oz.
Formula
9
Formula score
9 of 10
The formula carries the systems a hair oil is built around, and it sits in the middle of the range for hair oils per ounce.
How the score is counted
- 4 products we score as doing the same job cost less per ounce
- Costs less per ounce than 55% of the 169 hair oils we’ve priced
- Covers 5 of the 6 things a hair oil should do
- Reviewers mention 4 things they like about how it performs
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
CHIClose function
Deep Brilliance Shine Serum Lightweight Leave-In Treatment
$2.80/oz $6.20/oz less
- Shine
- Alcohol-free
- No aerosol
- Function
- Also
Garnier FructisLowest cost per oz
Garnier Fructis Sleek & Shine Anti-Frizz Serum
$2.54/oz $6.46/oz less
- Protein-free
- Shine
- Humidity
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Hair that reads dull, looking for shine and humidity resistance
Biggest tradeoff
Not ideal for anyone sensitive to fragrance or curly-method routines
Best alternative if not
Consider Sebastian Dark Oil, for similar results at a lower price
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
4
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
1
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
helps reduce frizz
Silicones or film formers smooth the cuticle, which is the usual mechanism.
- Cyclopentasiloxane
- Dimethiconol
- Argania Spinosa Kernel Oil
Supported
Smoother strands, less frizz.
color protection
It avoids sulfate detergents, which are the usual cause of fast fade.
- Polysilicone-15
- Cinnamidopropyltrimonium Chloride
- Mauritia Flexuosa (Buriti) Fruit Oil
Supported
Less fade per wash.
adds shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- Cyclopentasiloxane
- Dimethiconol
- C12-15 Alkyl Benzoate
Supported
Reflects light for visible shine.
lightweight non-greasy finish
A mid-weight formula: light on coarse hair, noticeable on fine hair.
- Cyclopentasiloxane
- Dimethiconol
- C12-15 Alkyl Benzoate
Partly supported
Depends how fine your hair is.
UV protection
A UV filter appears in the ingredient list.
- Polysilicone-15
- Cinnamidopropyltrimonium Chloride
- Mauritia Flexuosa (Buriti) Fruit Oil
Supported
A real filter is listed.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Ambar particularly enjoys the scent, describing it as heavenly.
Alexis finds the oil non-sticky and says it works especially well on their hair.
Sonam says using it after washing and before drying leaves their hair looking great.
Marisela reports that it leaves the hair looking shiny.
More from It's a 10
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 2 sources consulted for this product (1 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-27.
- Ingredient references are linked for 9 of 20 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-27.