silicone-free
We have not recorded the silicone status of this formula.
—
Stated by brand
Can’t be confirmed from label.
It's A 10
Clear Miracle Shine Elixir
Finisher / Hair oil, light-reflecting
- Finisher
- oil
Size3 fl ozmost listed · 2 sizes
Price$18.99seen at one store · 3 oz
Price / oz$9.41/ozat 3 oz
Where to buy2 stores · 2 sizes
Manufacturer page: itsa10haircare.com
Personal fit
Is this right for you?
Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.
- In 10 minutes we can identify your exact hair condition and traits.
- Every product matched against your hair across the 17 factors we check.
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- Find products that do the same job at a lower cost.
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Factor
Your profile
Fit
Best for hair types
All types
Not in your profile
Moisture level
Moderate
Not in your profile
Shine system
Moderate
Not in your profile
Slip / detangling
Some
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Low
Not in your profile
Parabens / preservatives
Not determined
Not in your profile
Essential oils
Not determined
Not in your profile
Vegan / cruelty-free
Not yet verified
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Show all 17 factors we check
The rest of what your plan weighs on this product.
Aerosol can
Not determined
Not in your profile
Needs heat to set
Not determined
Not in your profile
Heavy humectants
Not determined
Not in your profile
UV filter
None listed
Not in your profile
Ingredient list
14 ingredientsA short list
Not in your profile
Price tier
Salon
Not in your profile
Where to buy it
Brand website · Target +2Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Priced with its peers
$9.41/oz at 3 oz — less than 51% of the 169 hair oils , which mostly run $4.50–16.47/oz.
Great for
Dull-looking haira recognised shine system is present
Short ingredient listsfifteen ingredients or fewer
Easy to findsold through several channels
Maybe skip if
Frizz in humid airno film former or silicone to hold it back
Tight budgetsit sits in the upper price tiers
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Shine system
Light esters
Light esters or a volatile carrier: shine with little residue.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| C12-15 Alkyl Benzoate | light ester | Light slip without much weight | Shine |
| C15-23 Alkane | emollient | Softens and smooths the strand | Shine |
| Isopropyl Palmitate | light ester | Light slip without much weight | Shine |
| C13-14 Alkane | emollient | Softens and smooths the strand | Shine |
| Undecane | solvent | The base everything else is dissolved in | Shine |
| Coco Caprylate | — | — | Neutral |
| Tridecane | solvent | The base everything else is dissolved in | Shine |
| Limnanthes Alba (Meadowfoam) Seed Oil | oil | The shine and softening system | Shine |
Full ingredient list (14)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
C12-15 Alkyl Benzoate
General function
A dry-feeling ester used for a silky, non-greasy finish - a common silicone substitute.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
2
C15-23 Alkane
General function
A branched hydrocarbon of the stated chain length. It spreads other ingredients thinly and evaporates, leaving the hair without added weight.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
3
Isopropyl Palmitate
General function
A light ester that spreads quickly and leaves a smooth, non-greasy feel.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
4
C13-14 Alkane
General function
A branched hydrocarbon of the stated chain length. It spreads other ingredients thinly and evaporates, leaving the hair without added weight.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- emollient
- solvent
-
5
Undecane
General function
A light plant-derived hydrocarbon that spreads other ingredients and evaporates.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- solvent
- emollient
- 6 Coco Caprylate
-
7
Tridecane
General function
A light hydrocarbon carrier, usually paired with undecane as a plant alternative to volatile silicone.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitFrizz-prone, damaged, or high-friction hairEmollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
- solvent
- emollient
-
8
Limnanthes Alba (Meadowfoam) Seed Oil
General function
A very stable oil that forms a light, non-greasy protective layer.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
- 9 Raphanus Sativus (Radish) Leaf Extract
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Oryza Sativa (Rice) Bran Extract
- botanical extract
- antioxidant
-
11
Helianthus Annuus (Sunflower) Extract
- botanical extract
-
12
Tocopherol
- antioxidant
- vitamin
-
13
Rosmarinus Officinalis (Rosemary) Leaf Extract
- botanical extract
- antioxidant
-
14
Helianthus Annuus (Sunflower) Seed Oil
General function
A light, widely used oil that softens without much weight.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
What the whole list adds up to
- 8 emollients
- 4 solvents
- 3 botanical extracts
- 3 antioxidants
- 2 light esters
- 2 oils
- 1 vitamin
Ingredient list captured 2026-09-14. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 3 oz
Seen at
$18.99
Sizes
2 oz
$18.99
$9.49/oz
3 ozmost listed
$28
$9.33/oz
The sizes cost about the same per ounce.
Show the price ladder
Where we’ve seen it2 listings · 2 stores
3 ozmost listedBest per ounce
-
It's a 10 (brand site)
$28.003 oz · $9.33/ozSep 14Lowest per oz
2 oz
-
Target
$18.992 oz · $9.49/ozSep 15Lowest per oz
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
How we work this out
- 3 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $18.99 is the price we have observed for the 3 oz. We need three stores before we call a price commonly seen.
- Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
- About $30 is what hair oils typically cost at this size. Too few of the products that do the same job carry a price for us to draw a good-value line.
Formula
10
Formula score
10 of 10
A complete read of the format at an ordinary price: mid-range per ounce among hair oils, with the working systems present.
How the score is counted
- Costs less per ounce than 51% of the 169 hair oils we’ve priced
- Covers 6 of the 6 things a hair oil should do
- Salon tier, sold at Brand website and Target
- Salon tier
- A shine systemThe silicone, oil, or ester that produces gloss.3 pts
- A weightless carrierDelivers the shine without leaving grease.2 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- An antioxidantKeeps the oils in the bottle from going off.1 pt
- No drying alcohol in the first threeFast drying without leading on alcohol.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Similar products
- No close alternatives are recorded for this product yet.
- Browse this product category
Final decision
Should you buy it?
Good for the right personBest user
Hair that reads dull, looking for shine and fewer ingredients to react to
Biggest tradeoff
Less suited to frizz on humid days or people shopping on a budget
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
1
SupportedBacked by ingredients
1
Partly supportedSome supporting logic
5
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
humidity resistant
Humidity resistance is measured in a lab, not read off a label; film formers can help.
—
Stated by brand
May help, but not measurable here.
reduces frizz
Oils and polymers can smooth a little; the stronger smoothing agents are not listed.
- Limnanthes Alba (Meadowfoam) Seed Oil
- Helianthus Annuus (Sunflower) Seed Oil
Partly supported
Some smoothing, in dry air.
adds shine
The formula carries a recognised shine system — silicone, oil, or light ester.
- C12-15 Alkyl Benzoate
- Isopropyl Palmitate
- Limnanthes Alba (Meadowfoam) Seed Oil
Supported
Reflects light for visible shine.
softens strands
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
clean formula
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
never greasy
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
More from It's A 10
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 6 sources consulted for this product (1 manufacturer or regulatory, 2 retailer, 3 editorial), last checked 2026-09-15.
- Ingredient references are linked for 2 of 8 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-09-15.