Skip to main content
Creme of Nature

Coconut Milk Detangling Conditioning Shampoo

Shampoo / Clarifying, deep-cleaning

  • Shampoo
  • Protein-free
Size12 fl oz
Price$12.15seen at one store · 12 oz
Price / oz$1.01/ozat 12 oz
Where to buy2 stores · $3.81–12.15

Scent:

The ingredient list declares fragrance. What it smells of is not stated, and we do not guess.

Personal fit

Is this right for you?

Complete the consultation to see exactly how well this product fits your hair and your goals. With 2,400+ products in our library we can match exactly the right products to you.

  • In 10 minutes we can identify your exact hair condition and traits.
  • Every product matched against your hair across the 22 factors we check.
  • A personalized routine for your daily life — your schedule, styling habits, and local weather.
  • Find products that do the same job at a lower cost.
  • Your goals, scalp, damage history, water, budget, and scent preferences all shape your plan.

$49.00 one-time consultation, no subscription

Add the optional $49/year membership for unlimited adjustments for changes in weather and lifestyle.

Start your consultation

Priced with its peers

$1.01/oz at 12 oz — less than 65% of the 805 shampoos , which mostly run $0.81–3.01/oz. The cost less.

Price and stores

Great for

Protein-sensitive hairthat stiffens when protein is added
Fast-oiling scalpsthat need a real reset wash
Maximum slipfor hair that tangles the moment it is wet
Hard waterand swimmers dealing with mineral deposit
Very dry hairno fast-drying alcohol in the list
Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent
Sulfate-free routinesit uses a sulfate detergent
Curly-method routinesthese silicones need a detergent to remove
Dry or damaged haira strong detergent system strips as it cleans
Hair that needs proteinthere is none in this list

Whether this much cleansing is right for you depends on how fast your scalp oils, how much product you layer, and your water — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Cleansing strength Strong

Removes oil, buildup, and most residue — a reset wash.

Expected lather High

Thick foam that spreads quickly through the hair.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Water-binding (humectants) Moderate

Humectants in the working part of the formula.

Scalp active None

No over-the-counter scalp active.

Hard-water defence Chelators present

Chelators are present — they bind hard-water and pool minerals.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Protein None

No protein or amino acids in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

IngredientWhat it doesWhy it mattersChip
WaterAqua (Water) solvent The base everything else is dissolved in Neutral
Sodium Laureth Sulfate sulfate cleanser — Cleanses
Cocamidopropyl Betaine amphoteric cleanser — Cleanses
Cocamide Dipa secondary cleanser Softens the main detergent Cleanses
Polyquaternium-10 conditioning agent Puts conditioning back as it washes Detangles
Glycol Distearate opacifier Makes the product look creamy Softens
Glycol Stearate opacifier Makes the product look creamy Softens
Amodimethicone silicone Smooths the cuticle and adds shine Buildup
FragranceParfum (Fragrance) fragrance The scent Fragrance
Hexyl Cinnamal fragrance The scent Fragrance
Linalool fragrance The scent Fragrance
Limonene fragrance The scent Fragrance
What the list leaves out, and what it carriesNo drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance. The silicones here need a detergent wash to come off.
Full ingredient list (35)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

  • 1 Water · Aqua (Water)
    General function

    The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    • solvent
  • 2 Sodium Laureth Sulfate
    General function

    A strong, high-foaming cleanser and the most common shampoo detergent. It removes oil and product efficiently, which can be more than dry or colour-treated hair wants.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitBuild-up-sensitive routines

    A sulfate detergent removes deposited silicone, wax and styling films in one wash, which is what resets a routine before build-up is visible.

    May suitFine or easily flattened hair

    Fine hair that goes limp under conditioning films usually reads a full detergent wash as volume returning.

    May not suitDry, coarse, or high-porosity hair

    Coarse and high-porosity hair loses water quickly on its own; an efficient detergent removes the surface oils that were slowing that down.

    Indian Journal of Dermatology
    • sulfate cleanser
    • cleanser
  • 3 Cocamidopropyl Betaine
    General function

    A mild coconut-derived co-cleanser that boosts foam and softens the effect of stronger detergents. It appears in most shampoos, gentle or not.

    Leading ingredient

    Listed in the first three ingredients, it is likely a structural part of this formula.

    May suitDry, coarse, or high-porosity hair

    Mild cleansing leaves more surface lubrication in place on hair that dries out quickly.

    May not suitBuild-up-sensitive routines

    The mildest detergents are also the least complete: a routine that deposits films needs something stronger periodically.

    DependsVery dry or highly damaged hair

    Among the mildest detergents in use — it is what baby shampoos are built on — but it is almost always the second detergent in a formula. How much a wash strips is still decided by the primary detergent listed above it.

    Indian Journal of Dermatology
    • amphoteric cleanser
    • secondary cleanser
    • cleanser
  • 4 Cocamide Dipa
    General function

    A coconut-derived thickener that stabilises foam and adds body to a cleanser.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    DependsBuild-up-sensitive routines

    A secondary detergent adjusts foam and mildness rather than deciding how much a wash removes; read the primary detergent above it.

    • secondary cleanser
    • thickener
  • 5 Polyquaternium-10
    General function

    A cellulose-based conditioning polymer that leaves a thin, static-reducing film. Very common in shampoos as the ingredient that keeps them from stripping.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitCurls or waves needing flexible hold

    Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

    May suitFrizz-prone, damaged, or high-friction hair

    A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    • conditioning agent
    • film former
    • polymer
  • 6 Glycol Distearate
    General function

    A wax that gives shampoo its pearly look and a slightly richer feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 7 Glycol Stearate
    General function

    A wax that makes shampoo look pearly and adds a slightly richer feel.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitFrizz-prone, damaged, or high-friction hair

    Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

    PubChem
    • opacifier
    • emollient
  • 8 Amodimethicone
    General function

    A silicone modified to stick where hair is damaged, so it smooths selectively instead of coating everything. It resists rinsing more than plain dimethicone.

    Supporting ingredient

    Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

    May suitClimate-sensitive or frizz-prone hair

    A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

    May suitFrizz-prone, damaged, or high-friction hair

    Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

    May suitMaximum-hold styling

    Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

    International Journal of Trichology
    • silicone
    • conditioning agent
    • film former
  • 9 Polysorbate 20
    • solubilizer
    • emulsifier
  • 10 Glycerin
    General function

    A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitDry, coarse, or high-porosity hair

    High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

    May suitVery dry or highly damaged hair

    Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

    DependsClimate-sensitive or frizz-prone hair

    Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

    Scientific Reports
    • humectant
  • 11 isostearyl ethylimidazolinium ethosulfate
    General function

    A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.

    Secondary ingredient

    Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

    May suitFine or easily flattened hair

    A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

    May suitFrizz-prone, damaged, or high-friction hair

    Spreads thin and lowers friction between strands without the heaviness of a fixed oil.

    • light ester
    • emollient
  • ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
  • 12 Citric Acid
    General function

    Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

    May suitFrizz-prone, damaged, or high-friction hair

    The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

    May suitGray, silver, or brass-prone hair

    Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

    International Journal of Trichology
    • pH adjuster
    • hard-water chelator
  • 13 Propylene Glycol
    General function

    A small humectant and solvent that keeps formulas stable and helps active ingredients spread.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFine or easily flattened hair

    Light and water-binding rather than oily, so it hydrates without contributing weight.

    May suitVery dry or highly damaged hair

    A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

    DependsClimate-sensitive or frizz-prone hair

    A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

    PubChem
    • humectant
    • solvent
  • 14 Helianthus Annuus (Sunflower) Seed Oil
    General function

    A light, widely used oil that softens without much weight.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitDry, coarse, or high-porosity hair

    Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 15 Cocos Nucifera (Coconut) Oil
    General function

    One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitFrizz-prone, damaged, or high-friction hair

    A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

    International Journal of Trichology
    • oil
    • emollient
  • 16 Polygala Senega Root Extract
  • 17 Mentha Piperita (Peppermint) Leaf Extract
    • botanical extract
  • 18 Ocimum Basilicum (Basil) Flower/Leaf Extract
    • botanical extract
  • 19 Nasturtium Officinale Extract
    • botanical extract
  • 20 Salvia Officinalis (Sage) Leaf Extract
    • botanical extract
  • 21 Thymus Vulgaris (Thyme) Extract
    • botanical extract
  • 22 Rosmarinus Officinalis (Rosemary) Leaf Extract
    • botanical extract
    • antioxidant
  • 23 Tetrasodium EDTA
    General function

    Binds the metal ions in hard water so they cannot dull hair or destabilise the formula.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitBuild-up-sensitive routines

    Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.

    May suitGray, silver, or brass-prone hair

    Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.

    PubChem
    • hard-water chelator
  • 24 Fragrance · Parfum (Fragrance)
    General function

    An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

    • fragrance
    • declared fragrance
  • 25 Hexyl Cinnamal
    General function

    A jasmine-like fragrance component named separately as a recognised allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 26 Linalool
    General function

    A floral fragrance component listed separately as a recognised contact allergen.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 27 Limonene
    General function

    A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May not suitFragrance-sensitive routines

    One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

    PubChem
    • fragrance
    • named fragrance allergen
  • 28 Phenoxyethanol
    • preservative
  • 29 Sodium Benzoate
    • preservative
  • 30 Methylparaben
    • paraben
    • preservative
  • 31 Ethylparaben
    • paraben
    • preservative
  • 32 Yellow 5
    General function

    A certified colour added to tint the product itself. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 33 Red 4
    • colourant
  • 34 Red 33
    General function

    A certified colour used to tint the product. It does not colour hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
  • 35 Blue 1 (CI 42090) · Blue 1
    General function

    A certified colour used to tint the product itself, not the hair.

    Estimated lower-concentration zone

    It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

    May suitGray, silver, or brass-prone hair

    A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

    • colourant
    • direct dye
    • blue dye

What the whole list adds up to

  • 6 botanical extracts
  • 5 emollients
  • 4 fragrances
  • 4 preservatives
  • 4 colourants
  • 3 named fragrance allergens
  • 2 solvents
  • 2 cleansers
  • 2 secondary cleansers
  • 2 film formers
  • 2 opacifiers
  • 2 humectants
  • 2 hard-water chelators
  • 2 oils

Ingredient list captured 2026-09-04. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 12 oz

Seen at $12.15 1 store · checked Sep 5
Good value under $5 Under $0.40/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $5 line; products that do this job typically go for about $17 at this size.

Show the price ladder
Where we’ve seen it2 listings · 2 stores

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out
  1. 12 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
  2. Seen at $12.15 is the price we have observed for the 12 oz. We need three stores before we call a price commonly seen.
  3. Good value under $5 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.40/oz; at 12 oz that is $5. Under that line you are paying less than most of them.
  4. About $17 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 12 oz.

Formula

Formula score
9 of 10

The formula carries the systems a shampoo is built around, and it sits in the middle of the range for shampoos per ounce.

How the score is counted
  • 3 products we score as doing the same job cost less per ounce
  • Costs less per ounce than 65% of the 805 shampoos we’ve priced
  • Covers 6 of the 7 things a shampoo should do
  • Reviewers mention 4 things they like about how it performs
  • A working detergent systemWhat actually removes oil and product.3 pts
  • Slip for detanglingReduces the force it takes to comb wet hair.2 pts
  • A humectantBinds water into the hair.1 pt
  • A hard-water chelatorBinds the minerals that dull hair in hard water.1 pt
  • A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
  • No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
  • Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

SuaveLowest cost per oz Moroccan Infusion Shine Shampoo $0.17/oz $0.84/oz less
  • Protein-free
  • Deep clean
  • Hard water
· Close function
Function
  • Slip and detangling
  • Film formers
Also
  • Coconut scent
  • 12.6 oz bottle
Compare
PanteneClose function Pro-V Daily Moisture Renewal 2-in-1 Shampoo + Conditioner $0.40/oz $0.61/oz less
  • Protein-free
  • Deep clean
  • Hard water
Function
  • Slip and detangling
  • Oils and butters
  • Film formers
Also
  • Fruity scent
  • Drugstore tier
  • 23.6 oz bottle
Compare
PanteneClose function Pro-V Smooth & Sleek Shampoo $0.40/oz $0.61/oz less
  • Protein-free
  • Deep clean
  • Hard water
Function
  • Slip and detangling
  • Oils and butters
  • Film formers
Also
  • Drugstore tier
  • 23.6 oz bottle
Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Suits every hair pattern

Final decision

Should you buy it?

A solid pick for the hair it suits
Best user

Hair that stiffens on protein who want a protein-free formula and a proper reset wash

Biggest tradeoff

Less suited to anyone sensitive to fragrance, sulfate-free routines and fresh keratin treatments, or curly-method routines

Best alternative if not

Suave Moroccan Infusion Shine Shampoo — for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

1
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
2
Stated by brandNo clear evidence
0
Potential conflictFormula works against claim
Regular Formula for Normal Hair

This is a marketing claim; an ingredient list cannot speak to it.

—

Stated by brand

Can’t be confirmed from label.

Gently Cleanses & Detangles

Conditioning agents that reduce combing force sit high in the list.

  • Polyquaternium-10
  • Amodimethicone
Supported

Easier detangling, less breakage.

Infused with Mango & Certified Natural Shea Butter

A named-ingredient story. What matters is where those sit in the list — see the ingredients table.

  • Helianthus Annuus (Sunflower) Seed Oil
  • Cocos Nucifera (Coconut) Oil
  • Mentha Piperita (Peppermint) Leaf Extract
Stated by brand

Check the position, not the name.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Long-time users call it a staple that tames frizz, reduces breakage, and adds shine while cleansing gently.

repeat customers

Reviewers with curly and 4c hair say the shampoo detangles thoroughly and leaves hair soft without added frizz.

curly/4c hair reviewers

Multiple reviewers describe a pleasant tropical coconut scent that they say lingers after washing.

general reviewers

Several reviewers say it eases tangles out with noticeably less breakage during washing.

general reviewers

More from Creme of Nature

How this page was made

  • Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
  • The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
  • Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
  • The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
  • 1 source consulted for this product (1 manufacturer or regulatory, 0 retailer, 0 editorial), last checked 2026-09-04.
  • Ingredient references are linked for 14 of 21 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
  • We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
  • Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
  • Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
  • This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
  • Formula readings: derivation v22. Record last updated 2026-09-05.

Your personalized hair plan

One thoughtful questionnaire, about 30 minutes, and a plan built around your hair — with the reason behind every recommendation.

Free to complete · $49.00 once to unlock your full plan · No subscription · Nothing you must buy

Start your consultation