Mask
Scent:
Notes: coconut, floral, iris, jasmine, milk, sandalwood, tonka bean, vanilla, vanilla berries.
“Top: Milk, Vanilla, Coconut, Flower | Heart: Jasmine, Iris, Coconut | Base: Tonka Bean, Vanilla Berries, Sandalwood” — Brand page
Manufacturer page: cocoandeve.com
Personal fit
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The rest of what your plan weighs on this product.
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Your avoid-list
Priced above most masks and treatments
$5.83/oz at 4.23 oz — more than 76% of the 341 masks and treatments , which mostly run $1.63–5.59/oz.
Great for
Maybe skip if
Wash day
Read from the product’s own directions on the date shown. A step the label leaves out is shown as not stated, never filled in.
See the technique guide: Apply a pre-wash bond-care treatment
Source: brand page · checked 2026-09-17
What the formula actually does
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Oils sit high in the list — a softening, coating formula.
Humectants near the top — water-binding is a headline mechanism here.
Conditioning agents sit high in the list — this is a detangling formula.
The silicones here are the water-soluble kind.
Fragrance is listed; it sits below the working ingredients.
Ingredients that matter
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetearyl Alcohol | fatty alcohol | Thickens and conditions — not a drying alcohol | Softens |
| Butylene Glycol | humectant | Pulls water into the hair | Moisturizes |
| Cetrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Bis-4 PCA Dimethicone | — | — | Neutral |
| Behentrimonium Chloride | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Cetrimonium Methosulfate | conditioning agent | Conditions and softens — this is what makes it comb through | Detangles |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Disodium Peg-12 Dimethicone Sulfosuccinate | mild anionic cleanser | — | Shine |
| FragranceParfum/Fragrance | fragrance | The scent | Fragrance |
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Listed in the first three ingredients, it is likely a structural part of this formula.
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Listed in the first three ingredients, it is likely a structural part of this formula.
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
A light humectant and carrier that helps extracts dissolve.
Listed in the first three ingredients, it is likely a structural part of this formula.
Light and water-binding rather than oily, so it hydrates without contributing weight.
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
The C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A positively charged conditioning agent. Damaged hair carries a negative charge, so it deposits where the damage is and makes wet hair comb through.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
A fatty ester. Esters give slip and a smooth after-feel; lighter ones read dry and silky, heavier ones read rich.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
The PEG- and PPG-modified silicones disperse in water, so ordinary washing carries them off instead of leaving a film to accumulate.
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.
Delivers the slip and surface smoothing of a silicone without needing a detergent wash to remove it afterwards.
A light, dry-feeling ester used for slip without greasiness.
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
An acid used to set pH and, in scalp products, to loosen flakes.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.
A rich oil used in masks and heavier creams for softness on coarse or dry hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
The oil pressed from Punica Granatum. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
A conditioning agent used in leave-ins for detangling without much weight.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
Substantive by design. A routine with no detergent wash gives it nothing to leave with.
A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
A biodegradable hard-water chelator used in place of EDTA.
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Binds the calcium and magnesium in hard water, which is what stops mineral deposits accumulating on the strand wash after wash.
Copper and iron carried in tap water deposit on the strand and read as a dull, warm cast on gray or light hair. A chelator holds those metals in solution so the wash carries them off.
Ingredient list captured 2026-09-17. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 4.23 oz
Priced above the products that do the same job. Stores sell it above the $15 line; products that do this job typically go for about $22 at this size.
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.
Formula
It costs more per ounce than 76% of the 341 masks and treatments we’ve priced while the formula leaves out rich emollients — a system most of the format carries.
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job, for less
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
People who want maximum slip — for real detangling slip and moisture that stays in
Less suited to anyone sensitive to fragrance, very dry or very humid climates, or silicone-free routines
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
Rebuilds 3 structural bonds (disulfide, ionic and hydrogen) to repair hair holistically
No protein or bond ingredient appears in the list.
Can’t be confirmed from label.
Clinically proven to reduce breakage by 81%
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
90% agreed hair felt stronger after first application
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
7x stronger against breakage/fall on bleached hair
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Only the brand’s testing shows this.
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Reviewers with bleached or chemically damaged hair report reduced breakage and easier detangling after a single treatment.
Ulta verified-purchase reviewers who named bleached or chlorine-damaged hairReviewers commonly describe their hair as noticeably softer, shinier and more manageable after using the treatment.
Ulta verified-purchase reviewers of this exact productOpinions on the scent are mixed — some reviewers call it a favorite note, at least one says it is not to their taste even though the results were still good.
Ulta verified-purchase reviewers of this exact product