Long & Luxe Growash

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

• 1 Water · Aqua/Water/Eau
  General function

  The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  • solvent
• 2 Glycerin
  General function

  A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

  Scientific Reports
  • humectant
• 3 Aloe Barbadensis Leaf Juice
  General function

  Aloe gel, used for light moisture and slip. High in the list it also contributes a little natural hold.

  Leading ingredient

  Listed in the first three ingredients, it is likely a structural part of this formula.

  May suitCurls or waves needing flexible hold

  Gums thicken and set soft, which gives definition that bends rather than a rigid cast.

  May suitFine or easily flattened hair

  Hydration with no oil attached, so it adds very little weight even high on a list.

  May suitVery dry or highly damaged hair

  Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

  • humectant
  • botanical extract
  • gum
• 4 Punica Granatum Fruit Juice
  General function

  The juice pressed from Punica Granatum's fruit. Used in place of some of the water in a formula, so it often sits high on the list.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  • botanical extract
• 5 Hydrogenated Vegetable Oil
  General function

  A plant oil hardened into a wax, used to thicken balms and pastes.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitMaximum-hold styling

  A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

  May not suitBuild-up-sensitive routines

  Waxes do not dissolve in water. They need a detergent wash to come off, and they are the classic cause of a coated feel.

  • wax
  • emollient
• 6 Ricinus Communis (Castor) Seed Oil
  General function

  A thick, tacky oil used for sealing ends and for slick, held-down styles.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May not suitFine or easily flattened hair

  Near the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.

  • oil
  • emollient
• 7 Cetearyl Alcohol
  General function

  A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

  DependsFine or easily flattened hair

  Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

  PubChem
  • fatty alcohol
  • emollient
  • thickener
• 8 Butyrospermum Parkii (Shea) Butter
  General function

  A rich, solid plant butter used for heavy conditioning on coarse or dry hair. High in the list it makes a product decidedly heavy.

  Supporting ingredient

  Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 9 Theobroma Cacao (Cocoa) Seed Butter
  General function

  A firm plant butter used for sealing and hold in heavier styling creams.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitDry, coarse, or high-porosity hair

  Coarse, porous hair loses water quickly and can carry the weight; a butter slows that loss more than a thin oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  May suitVery dry or highly damaged hair

  A solid fat melts onto the strand at body temperature and stays there, which is the heaviest surface moisture-holding a formula can offer.

  • butter
  • emollient
  • sealant
• 10 Cocos Nucifera (Coconut) Oil
  General function

  One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitDry, coarse, or high-porosity hair

  Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

  May suitFrizz-prone, damaged, or high-friction hair

  A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

  May suitVery dry or highly damaged hair

  The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

  International Journal of Trichology
  • oil
  • emollient
• 11 Polysorbate 60
  • emulsifier
  • solubilizer
• 12 Beeswax · Cera Alba/Beeswax/Cire D'Abeille
  General function

  A firm natural wax that grips and holds hair in place. It resists water and can take repeated washing to remove.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitMaximum-hold styling

  A wax holds by staying solid on the strand, which gives grip and separation rather than a set film that cracks.

  May suitVery dry or highly damaged hair

  Forms a physical barrier on the strand that slows water leaving it. Nothing else in a formula holds moisture in as bluntly.

  May not suitBuild-up-sensitive routines

  It does not disperse in water at all: removing it means a detergent wash, and until then it stays exactly where it landed.

  • wax
  • film former
  • sealant
• 13 Passiflora Edulis Fruit Extract
  • botanical extract
• 14 Hydrolyzed Lupine Protein
  General function

  A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFrizz-prone, damaged, or high-friction hair

  Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  May suitVery dry or highly damaged hair

  Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.

  • film former
  • protein
  • hydrolysed protein
• 15 Linum Usitatissimum (Linseed) Seed Extract
  General function

  Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitCurls or waves needing flexible hold

  A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

  May suitFrizz-prone, damaged, or high-friction hair

  A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

  May not suitMaximum-hold styling

  Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.

  • gum
  • film former
  • botanical extract
• 16 Betaine
  General function

  A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitDry, coarse, or high-porosity hair

  High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

  May suitVery dry or highly damaged hair

  Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

  PubChem
  • humectant
• 17 Niacinamide
  General function

  Vitamin B3, used in scalp products for conditioning claims.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  PubChem
  • vitamin
  • conditioning agent
• 18 Caffeine
  • active
• 19 Biotin
  • vitamin
• 20 Trifolium Pratense (Clover) Flower Extract
  • botanical extract
• 21 Equisetum Hiemale Extract
  • botanical extract
• 22 Urtica Dioica (Nettle) Extract
  • botanical extract
• 23 Cola Acuminata Seed Extract
  • botanical extract
• 24 Hibiscus Rosa-Sinensis Flower Extract
  • botanical extract
• 25 Panthenol
  General function

  Provitamin B5. It draws in water and penetrates the strand a little, which is why it is the standard ingredient for softness and shine claims.

  Secondary ingredient

  Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

  May suitFine or easily flattened hair

  It hydrates without adding oil or a film, which is the combination fine hair usually needs.

  May suitFrizz-prone, damaged, or high-friction hair

  Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

  May suitVery dry or highly damaged hair

  A humectant that also penetrates the cuticle, so it holds water inside the strand rather than only on the surface.

  PubChem
  • humectant
  • conditioning agent
  • vitamin
• ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
• 26 Tocopheryl Acetate
  • antioxidant
  • vitamin
• 27 Phenoxyethanol
  • preservative
• 28 Caprylyl Glycol
  General function

  A gentle preservative helper that also holds a little moisture.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitVery dry or highly damaged hair

  Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  PubChem
  • preservative
  • humectant
• 29 Piroctone Olamine
  • active
• 30 Fragrance · Fragrance/Parfum
  General function

  An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.

  • fragrance
  • declared fragrance
• 31 Beta Vulgaris (Beet) Root Extract
  General function

  Beetroot extract, used at low levels for moisture claims and natural colour.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Hydration with no oil attached, so it adds very little weight even high on a list.

  May suitVery dry or highly damaged hair

  Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

  DependsClimate-sensitive or frizz-prone hair

  A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

  • botanical extract
  • humectant
• 32 Sodium Benzoate
  • preservative
• 33 Ethylhexylglycerin
  General function

  A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFrizz-prone, damaged, or high-friction hair

  Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

  PubChem
  • preservative
  • emollient
• 34 Aminomethyl Propanol
  General function

  A base used in trace amounts to neutralise acidic hold polymers so they thicken and set properly.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  DependsFrizz-prone, damaged, or high-friction hair

  pH adjusters are how a formula is brought to a chosen acidity, and an acidic formula keeps the cuticle lying flatter than an alkaline one. Which way this one moves the pH depends on the formula, and the finished pH is not on the label.

  PubChem
  • pH adjuster
• 35 Maltodextrin
  General function

  A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitFine or easily flattened hair

  Takes up oil at the root, which is where fine hair goes flat first.

  May suitMaximum-hold styling

  Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

  DependsCurls or waves needing flexible hold

  How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.

  • absorbent
  • film former
  • binder
• 36 Citric Acid
  General function

  Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitBuild-up-sensitive routines

  Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

  May suitFrizz-prone, damaged, or high-friction hair

  The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

  May suitGray, silver, or brass-prone hair

  Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

  International Journal of Trichology
  • pH adjuster
  • hard-water chelator
• 37 Polyacrylamide
  General function

  A thickening polymer that also leaves a light film, used in gels and styling creams.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • film former
  • polymer
  • thickener
• 38 Carbomer
  General function

  A thickener that turns a liquid into a clear gel. It also contributes a light hold.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitClimate-sensitive or frizz-prone hair

  A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

  May suitMaximum-hold styling

  Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

  DependsBuild-up-sensitive routines

  Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.

  • thickener
  • polymer
  • film former
• 39 Citral
  General function

  A lemon-scented fragrance component listed separately as a recognised allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 40 Benzyl Benzoate
  General function

  A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 41 Limonene
  General function

  A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 42 Linalool
  General function

  A floral fragrance component listed separately as a recognised contact allergen.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May not suitFragrance-sensitive routines

  One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

  PubChem
  • fragrance
  • named fragrance allergen
• 43 Red 33/Ci 17200
  General function

  A certified colour that tints the product itself. It does not colour hair.

  Estimated lower-concentration zone

  It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

  May suitGray, silver, or brass-prone hair

  A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.

  • colourant

What the whole list adds up to

• 10 botanical extracts
• 7 emollients
• 6 humectants
• 6 film formers
• 5 fragrances
• 4 vitamins
• 4 preservatives
• 4 named fragrance allergens
• 3 thickeners
• 3 sealants
• 2 gums
• 2 waxs
• 2 oils
• 2 butters

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.