A cleansing conditioner perfect for regular cleansing of curly hair without disrupting natural balance
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
As I Am
Coconut CoWash Cleansing Conditioner
Co-wash / Low-lather cleanser, non-foaming
- Co-wash
- cream
- Sulfate-free
- Silicone-free
- Protein-free
- Cruelty-free · PETA-listed
Size16 fl oz
Price$8.99 Good valueseen at one store · 16 oz
Price / oz$0.56/ozat 16 oz
Where to buy3 stores · $8.99–8.99
Scent:
Notes: coconut.
Manufacturer page: asiamnaturally.com
Personal fit
Is this right for you?
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Factor
Your profile
Fit
Best for hair types
Wavy–Coily
Not in your profile
Moisture level
Moderate
Not in your profile
Cleansing strength
None
Not in your profile
Slip / detangling
High
Not in your profile
Weight on hair
Medium
Not in your profile
Fragrance
Present
Not in your profile
Protein
None
Not in your profile
Silicone / wax buildup
None
Not in your profile
Clarifying wash needed
Moderate
Not in your profile
Scent
Coconut & tropicalStrength not recorded
Not in your profile
Show all 23 factors we check
The rest of what your plan weighs on this product.
Sulfates
None listed
Not in your profile
Parabens / preservatives
None of these listed
Not in your profile
Essential oils
None listed
Not in your profile
Fast-drying alcohol
None
Not in your profile
Vegan / cruelty-free
Cruelty-free · PETA-listed
Not in your profile
Animal-derived ingredients
Not yet verified
Not in your profile
Heavy humectants
Not heavy
Not in your profile
Hard-water defence
None
Not in your profile
UV filter
None listed
Not in your profile
pH adjusted
No adjuster listed
Not in your profile
Ingredient list
25 ingredientsAbout average
Not in your profile
Price tier
Drugstore
Not in your profile
Where to buy it
Target · Beauty supply +1Widely sold
Not in your profile
The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.
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Your avoid-list
Lower cost than most co-washes
$0.56/oz at 16 oz — less than 96% of the 94 co-washes , which mostly run $1.08–2.77/oz.
Great for
Colour-treated hairthat fades faster in a sulfate wash
Protein-sensitive hairthat stiffens when protein is added
Frequent washerswho want gentler cleansing
Maximum slipfor hair that tangles the moment it is wet
Curly-method routinesno sulfates and no water-insoluble silicones
Silicone-free routinesno silicones appear in the list
Maybe skip if
this product carries a scent
A squeaky-clean feelthis deliberately leaves conditioning behind
Regular clarifyingthere is no detergent here to clear residue
Foam-heavy washesit barely lathers
Hard waterno chelator here to bind the minerals
What the formula actually does
Read from the label, not the marketing
Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.
Cleansing strength
None
No detergent — the conditioners do the cleaning.
Slip and detangling
High
Conditioning agents sit high in the list — this is a detangling formula.
Oils and butters
Present, high in the list
Oils sit high in the list — a softening, coating formula.
Water-binding (humectants)
Low
Humectants appear, but low enough to be a minor part.
Weight on the hair
Medium
Middle of the range — noticeable on fine hair, light on coarse hair.
Needs detergent to remove
No
Nothing here needs a detergent wash to remove.
Protein
None
No protein or amino acids in the list.
Fragrance
Present
Fragrance is listed; it sits below the working ingredients.
from the formula
stated by the brand
reported by reviewers
Scale: 1 dot low · 5 dots high, within this product type.
Ingredients that matter
The ingredients that change a decision
The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.
| Ingredient | What it does | Why it matters | Chip |
|---|---|---|---|
| WaterAqua/Water/Eau | solvent | The base everything else is dissolved in | Neutral |
| Cetyl Alcohol | fatty alcohol | Body and cleansing feel — not a drying alcohol | Softens |
| Cetrimonium Chloride | conditioning agent | Does the cleaning here — a co-wash cleans with conditioners | Detangles |
| Cetearyl Alcohol | fatty alcohol | Body and cleansing feel — not a drying alcohol | Softens |
| Cocos Nucifera (Coconut) Oil | oil | Coats and softens the strand | Softens |
| Ricinus Communis (Castor) Seed Oil | oil | Coats and softens the strand | Softens |
| Cocos Nucifera (Coconut) Fruit Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| Citrus Reticulata (Tangerine) Fruit Extract | botanical extract | A plant extract, marketed as much as functional | Neutral |
| FragranceFragrance/Parfum | fragrance | The scent | Fragrance |
| Potassium Sorbate | preservative | Keeps the product from spoiling | Stabilizes |
| Caprylyl Glycol | preservative | Keeps the product from spoiling | Moisturizes |
| Phenoxyethanol | preservative | Keeps the product from spoiling | Stabilizes |
What the list leaves out, and what it carriesNo sulfates, silicones, or drying alcohols. Protein-free: this is built for moisture rather than for strengthening. Contains fragrance.
Full ingredient list (25)
US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.
-
1
Water
· Aqua/Water/Eau
General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
- solvent
-
2
Cetyl Alcohol
General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
3
Cetrimonium Chloride
General function
A quick-acting conditioning agent that reduces static and combing force. It also helps keep the formula stable.
Leading ingredientListed in the first three ingredients, it is likely a structural part of this formula.
International Journal of Cosmetic ScienceMay suitFine or easily flattened hairThe C16 quat binds mostly by charge rather than by chain, so it deposits measurably less than the C22 ones. Less deposit is less conditioning and also less weight, which is usually the trade fine hair wants.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
- cleanser
-
4
Cetearyl Alcohol
General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
PubChemMay suitDry, coarse, or high-porosity hairThe waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.
May suitFrizz-prone, damaged, or high-friction hairDeposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.
DependsFine or easily flattened hairNear the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.
- fatty alcohol
- emollient
- thickener
-
5
Cocos Nucifera (Coconut) Oil
General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
International Journal of TrichologyMay suitDry, coarse, or high-porosity hairBecause it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May suitVery dry or highly damaged hairThe exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.
- oil
- emollient
-
6
Ricinus Communis (Castor) Seed Oil
General function
A thick, tacky oil used for sealing ends and for slick, held-down styles.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
May suitDry, coarse, or high-porosity hairCoats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.
May suitFrizz-prone, damaged, or high-friction hairA thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
May not suitFine or easily flattened hairNear the top of a list an oil is weight before it is anything else, and fine hair shows that first at the roots.
- oil
- emollient
-
7
Cocos Nucifera (Coconut) Fruit Extract
General function
A coconut extract used at low levels for scent association and label appeal, not for the oil's conditioning effect.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
8
Citrus Reticulata (Tangerine) Fruit Extract
General function
An extract from the fruit of Tangerine (Citrus Reticulata). Plant extracts are used across a wide range of levels, and label order is the best guide to how much is here.
Supporting ingredientListed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
-
9
Phytosterols
General function
Plant lipids used to support the hair's own surface layer.
Secondary ingredientLower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.
May suitFrizz-prone, damaged, or high-friction hairDeposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
- ▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
-
10
Camellia Sinensis (Green Tea) Leaf Extract
· Camellia Sinensis Leaf Extract
- botanical extract
- antioxidant
-
11
Peg-40 Castor Oil
- solubilizer
- emulsifier
-
12
Stearalkonium Chloride
General function
A long-standing conditioning agent that flattens the cuticle and cuts static. It rinses less completely than newer alternatives.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
13
Serenoa Serrulata Fruit Extract
- botanical extract
-
14
Quaternium-18
General function
A long-established conditioning agent that flattens the cuticle and cuts static. It is rich and rinses less completely than newer alternatives.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFrizz-prone, damaged, or high-friction hairA cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.
May suitVery dry or highly damaged hairThe class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.
DependsBuild-up-sensitive routinesSubstantive by design. A routine with no detergent wash gives it nothing to leave with.
- conditioning agent
-
15
Propylene Glycol Dicaprylate/Dicaprate
General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
- 16 C12-15 Alkyl Lactate
-
17
Fragrance
· Fragrance/Parfum
General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May not suitFragrance-sensitive routinesDeclared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
-
18
Potassium Sorbate
- preservative
-
19
Caprylyl Glycol
General function
A gentle preservative helper that also holds a little moisture.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay suitVery dry or highly damaged hairHumectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.
DependsClimate-sensitive or frizz-prone hairA humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- preservative
- humectant
-
20
Phenoxyethanol
- preservative
- 21 Abies Balsamea (Balsam Canada) Resin
-
22
Caprylic/Capric Triglyceride
General function
A light, refined coconut-derived oil that spreads easily and does not go rancid. It gives slip without a heavy feel.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
May suitFine or easily flattened hairA light emollient: it softens the surface with noticeably less weight than an oil or a butter.
May suitFrizz-prone, damaged, or high-friction hairSpreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
-
23
Glycerin
General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
Scientific ReportsMay suitDry, coarse, or high-porosity hairHigh-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.
May suitVery dry or highly damaged hairBinds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.
DependsClimate-sensitive or frizz-prone hairWater moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.
- humectant
-
24
Potassium Chloride
- salt
-
25
Limonene
General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.
Estimated lower-concentration zoneIt appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.
PubChemMay not suitFragrance-sensitive routinesOne of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.
- fragrance
- named fragrance allergen
What the whole list adds up to
- 7 emollients
- 4 botanical extracts
- 3 conditioning agents
- 3 preservatives
- 2 fatty alcohols
- 2 thickeners
- 2 oils
- 2 light esters
- 2 fragrances
- 2 humectants
- 1 solvent
- 1 cleanser
- 1 conditioning agent
- 1 antioxidant
Ingredient list captured 2026-08-30. Formulas change — check the package in your hand when an ingredient matters to you.
Price · 16 oz
Seen at
$8.99
Good value under
$12
Usually a good value. Most stores sell it under the $12 line, and products that do this job typically go for about $22 at this size.
Show the price ladder
Where we’ve seen it7 listings · 3 stores
-
Target
$8.9916 oz · $0.56/ozAug 30Lowest per oz
-
texture
$8.9916 oz · $0.56/ozAug 29
-
As I Am
$8.9916 oz · $0.56/ozAug 29
-
Target
$8.9916 oz · $0.56/ozAug 21
-
Target
$8.9916 oz · $0.56/ozAug 30
-
Target
$8.9916 oz · $0.56/ozAug 30
-
Target
$8.9916 oz · $0.56/ozAug 30
Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product. and 1 listing we don’t count — grey-market or unverified sellers.
How we work this out
- 16 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
- Seen at $8.99 is the price we have observed for the 16 oz. We need three stores before we call a price commonly seen.
- Good value under $12 comes from the 7 products we score as doing the same job as this one. A quarter of them cost less than $0.75/oz; at 16 oz that is $12. Under that line you are paying less than most of them.
- About $22 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 16 oz.
Formula
10
Formula score
10 of 10
This formula covers the systems a co-wash is built around, and it costs less per ounce than most of the co-washes we have researched.
How the score is counted
- Costs less per ounce than 96% of the 94 co-washes we’ve priced
- Covers 6 of the 6 things a co-wash should do
- Reviewers mention 4 things they like about how it performs
- Drugstore tier, sold at Target and Beauty supply
- Conditioning agents up frontWhat makes wet hair comb through.3 pts
- Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
- Gentle or no detergentCleans without stripping the conditioning back off.2 pts
- A humectantBinds water into the hair.1 pt
- No detergent-dependent filmNothing that needs a clarifying wash to remove.1 pt
- Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt
The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.
Does the same job
Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.
As I AmClosest function
Born Curly Cowash Cleansing Conditioner
$0.75/oz $0.19/oz more
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
As I AmClose function
Born Curly Cowash
$0.75/oz $0.19/oz more
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
Taliah WaajidLowest cost per oz
Creamy Curly Co-Wash with Coconut & Aloe
$0.68/oz $0.12/oz more
- Sulfate-free
- Protein-free
- Gentle cleanse
- Function
- Also
See more alternatives in the product library
These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget
Final decision
Should you buy it?
A solid pick for the hair it suitsBest user
Colour-treated hair, looking for washing without sulfates and a protein-free formula
Biggest tradeoff
Worth skipping for anyone sensitive to fragrance, anyone who wants a squeaky-clean feel, or anyone who needs to clarify regularly
Best alternative if not
Nothing in our library matches it closely at a lower price.
We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.
Claims check
What the brand says, against what the formula shows
Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.
0
SupportedBacked by ingredients
0
Partly supportedSome supporting logic
4
Stated by brandNo clear evidence
2
Potential conflictFormula works against claim
Light, no-suds technology gently removes sebum and product buildup
The detergent system is gentle; it is unlikely to clear heavy build-up on its own.
- Cetrimonium Chloride
Potential conflict
Too gentle for real build-up.
Safe for keratin treatments and prolongs their effectiveness by gently cleansing without stripping crosslinks
No protein or amino acid appears in the ingredient list.
—
Potential conflict
Not in the ingredient list.
Requires 55% less force for combing
A brand-run study. We report it as stated and do not repeat the number as fact.
—
Stated by brand
Only the brand’s testing shows this.
Vegan and cruelty-free
We have not researched the vegan status of this product.
—
Stated by brand
Worth checking on the label.
Paraben, silicone, sulfate, phthalate and gluten-free
This is a marketing claim; an ingredient list cannot speak to it.
—
Stated by brand
Can’t be confirmed from label.
How to read this
We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.
Reviewers
What people report
Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.
Named as a detangler after protective styles — reviewers describe using it to soften and loosen hair coming out of braids, and on locs to restore moisture after swimming
coily type 4 reviewers, verified buyersThe coconut scent is volunteered as a reason to like it, and reviewers pair it with no buildup and visible shine between wash days
brand-site reviewers across wavy and curly typesFine and chemically processed hair reports it cleans and moisturises in one step without flattening, with several saying they can skip a separate conditioner
wavy type 2 reviewers, including permed and highlighted hairReviewers repeatedly say they were skeptical a no-lather product could clean, and report it does cleanse without leaving hair stripped
brand-site reviewers, wavy type 2 and curly type 3More from As I Am
How this page was made
- Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
- The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
- Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
- The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
- 4 sources consulted for this product (1 manufacturer or regulatory, 3 retailer, 0 editorial), last checked 2026-08-30.
- Ingredient references are linked for 8 of 14 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
- We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
- Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
- Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
- This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
- Formula readings: derivation v22. Record last updated 2026-08-30.