As I Am Long & Luxe Conditioner — 8 oz container

As I Am · Long & Luxe

Long & Luxe Conditioner

Conditioner / Everyday rinse-out, detangling

Conditioner
Sulfate-free
Moisture-rich
Not vegan · ingredient list
Cruelty-free · PETA-listed

Size8 fl ozmost listed · 2 sizes

Price$9.99seen at one store · 8 oz · from $0.83/oz in the 12 oz

Price / oz$1.10/ozat 8 oz

Where to buy2 stores · 2 sizes

Scent:

Reviewers describe it as fruity, pomegranate.

Listing used for research: target.com

Personal fit

Is this right for you?

Factor Your profile Fit

Best for hair types All types Not in your profile

Moisture level High Not in your profile

Oils and butters Low Not in your profile

Slip / detangling High Not in your profile

Weight on hair Medium Not in your profile

Fragrance Present Not in your profile

Protein Prominent Not in your profile

Silicone / wax buildup High Not in your profile

Clarifying wash needed High Not in your profile

Scent FruityStrength not recorded Not in your profile

Show all 22 factors we check

The rest of what your plan weighs on this product.

Parabens / preservatives None of these listed Not in your profile

Essential oils None listed Not in your profile

Fast-drying alcohol None Not in your profile

Vegan / cruelty-free Not vegan · ingredient listCruelty-free · PETA-listed Not in your profile

Animal-derived ingredients Not vegan · ingredient list Not in your profile

Heavy humectants Heavy Not in your profile

Hard-water defence None Not in your profile

UV filter None listed Not in your profile

pH adjusted Adjusted Not in your profile

Ingredient list 45 ingredientsA long list Not in your profile

Price tier Drugstore Not in your profile

Where to buy it Brand website · Target Not in your profile

The consultation builds your hair profile, then reads every factor in this table against it — and tells you where this product fits, or what to use instead.

Start your consultation

$49.00 once, for your consultation and hair profile. No subscription, no required purchases.

Priced with its peers

$1.10/oz at 8 oz — less than 67% of the 689 conditioners , which mostly run $0.91–3.10/oz. The cost less.

Price and stores

Great for

Flaking scalpsthis carries an over-the-counter active

Protein-hungry hairthat stretches and stays stretched when wet

Maximum slipfor hair that tangles the moment it is wet

Dry, thirsty hairhumectants and emollients both sit up front

Very dry hairno fast-drying alcohol in the list

Cuticle-smoothing pHa pH adjuster brings it to the acidic range hair prefers

Maybe skip if

this product carries a scent

Curly-method routinesthese silicones need a detergent to remove

Protein-sensitive hairthat goes stiff or straw-like on protein

Dry or very humid airwhere heavy humectants work against you

Non-medicated routinesthis is an over-the-counter drug as well as a cosmetic

Vegan and cruelty-freeour record does not support both claims here

Whether this much richness is right for you depends on your strand thickness, porosity, and how easily your hair flattens — that is what the consultation works out.

What the formula actually does

Read from the label, not the marketing

Each row says where it comes from: F means we derived it from this product’s own ingredient list, S means it is a claim the brand makes that the formula neither confirms nor contradicts.

Slip and detangling High

Conditioning agents sit high in the list — this is a detangling formula.

Oils and butters Present, lower down

Oils are present, but low enough to be a finishing touch.

Weight on the hair Medium

Middle of the range — noticeable on fine hair, light on coarse hair.

Water-binding (humectants) High

Humectants near the top — water-binding is a headline mechanism here.

Protein Prominent

Protein high in the list — a strengthening formula, not a moisture one.

Needs detergent to remove Yes

Water-insoluble silicones or waxes: a detergent wash is what removes them.

Hard-water defence None

No chelating agent in the list.

Fragrance Present

Fragrance is listed; it sits below the working ingredients.

from the formula stated by the brand reported by reviewers Scale: 1 dot low · 5 dots high, within this product type.

Ingredients that matter

The ingredients that change a decision

The workhorse ingredients plus anything lower down that changes a decision. These chips name what an ingredient does — they are not safety scores, and no ingredient here is rated good or bad on its own.

Ingredient	What it does	Why it matters	Chip
WaterAqua/Water/Eau	solvent	The base everything else is dissolved in	Neutral
Punica Granatum Fruit Juice	botanical extract	A plant extract, marketed as much as functional	Neutral
Glycerin	humectant	Pulls water into the hair	Moisturizes
Cetearyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Cetyl Alcohol	fatty alcohol	Thickens and conditions — not a drying alcohol	Softens
Behentrimonium Chloride	conditioning agent	Conditions and softens — this is what makes it comb through	Detangles
Passiflora Edulis Fruit Juice	botanical extract	A plant extract, marketed as much as functional	Neutral
Hydrolyzed Lupine Protein	film former	Lays down the film that holds a shape	Protein
Keratin	protein	A small amount of protein	Protein
Hydrolyzed Keratin	film former	A supporting film former	Protein
Caffeine	active	A secondary active	Active
Piroctone Olamine	active	A secondary active	Active

What the list leaves out, and what it carriesNo sulfates or drying alcohols. Protein-forward — a strengthening formula, not a moisture one. Contains fragrance. The silicones here need a detergent wash to come off.

Full ingredient list (45)

US labelling rules put ingredients above 1% in descending order of amount; below 1% they may be listed in any order. Annotations keep three readings separate: the ingredient's general function, its role in this product type, and what its position can support.

1 Water · Aqua/Water/Eau

General function
The base of almost every rinse-off and cream hair product. It carries everything else and is normally the first ingredient on the label.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- solvent
2 Punica Granatum Fruit Juice

General function
The juice pressed from Punica Granatum's fruit. Used in place of some of the water in a formula, so it often sits high on the list.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.
- botanical extract
3 Glycerin

General function
A small water-loving molecule that draws moisture into the hair and holds it there. It is the most common softening ingredient in conditioners and leave-ins.

Leading ingredient
Listed in the first three ingredients, it is likely a structural part of this formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
Water moves both ways. Measured across concentrations, glycerin solutions give water up in some conditions and take it from the air in others. What it does for you depends on how much of it is there and on the air around it.

Scientific Reports
- humectant
4 Cetearyl Alcohol

General function
A waxy fatty alcohol - nothing like drying alcohol. It gives conditioners their body and leaves a soft, smoothing film on the hair.

Role in this product type
In conditioner, cetearyl alcohol gives the emulsion its creamy structure and helps it spread evenly through the hair. Its emollient layer adds slip and a smoother feel.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
May suit dry, coarse, or high-porosity hair that benefits from added slip and a more substantial conditioning film.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Consider if hair is fine or easily flattened: a formula built heavily around fatty alcohols can feel richer than a lightweight conditioner.

BASF
- fatty alcohol
- emollient
- thickener
5 Cetyl Alcohol

General function
A fatty alcohol used to thicken creams and add slip. It softens rather than dries.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
The waxy solid that gives a conditioner its body. It deposits a soft lubricating layer, which is most of what makes hair feel smooth after rinsing.

May suitFrizz-prone, damaged, or high-friction hair
Deposits with the cationic conditioners and helps them lie flat along the strand, which is where the detangling actually comes from.

DependsFine or easily flattened hair
Near the top of a conditioner it is doing most of the conditioning, and most of the weighting, at the same time.

PubChem
- fatty alcohol
- emollient
- thickener
6 Behentrimonium Chloride

General function
A positively charged conditioning agent that binds to damaged, negatively charged spots on the hair. It is the main detangling ingredient in most rinse-out conditioners.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitDry, coarse, or high-porosity hair
Electrokinetic measurement puts the C22 quat ahead of the C16 ones for deposition: the longer chain adds van der Waals stabilisation on top of the charge binding. That extra deposit is what coarse hair usually needs to comb through.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

International Journal of Cosmetic Science
- conditioning agent
- cleanser
7 Passiflora Edulis Fruit Juice

General function
The juice pressed from Passiflora Edulis's fruit. Used in place of some of the water in a formula, so it often sits high on the list.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.
- botanical extract
8 Hydrolyzed Lupine Protein

General function
A protein broken into fragments small enough to cling to the hair. It fills gaps on damaged strands and firms the feel for a few washes; too much reads as stiff.

Supporting ingredient
Listed in positions 4–8, it likely makes a meaningful contribution alongside the formula's main ingredients.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Hydrolysed fragments are small enough to sit in the gaps of a worn cuticle for a wash or two, temporarily restoring stiffness and cutting breakage in combing.
- film former
- protein
- hydrolysed protein
9 Betaine

General function
A sugar-beet derived humectant that binds water. Despite the name it is not a cleanser like cocamidopropyl betaine.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
High-porosity hair loses water fast; a humectant holds some of it in place for longer than the wash itself would.

May suitVery dry or highly damaged hair
Binds water into the outer layers of the strand, and water is what makes dry hair flexible again rather than brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant moves water in whichever direction the air allows: it holds moisture in humid conditions and can pull it back out of hair in very dry ones.

PubChem
- humectant
10 Punica Granatum Seed Oil

General function
The oil pressed from Punica Granatum. How much weight a plant oil leaves depends on the hair it lands on; coarse hair tends to take more of it than fine hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Coats the surface and slows water leaving the strand, which is usually what coarse hair that dries out fast is missing.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.
- oil
- emollient
11 Linum Usitatissimum (Linseed) Seed Extract

General function
Flaxseed gel. A natural polysaccharide that gives soft, flexible hold in curl products.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitCurls or waves needing flexible hold
A polysaccharide film stays softer than a synthetic one as it dries, which is what leaves a curl defined but still able to move.

May suitFrizz-prone, damaged, or high-friction hair
A soft film binds neighbouring strands together, which is most of what keeps flyaways lying down without stiffness.

May not suitMaximum-hold styling
Gum films stay soft. A style that needs firm fixation usually wants a synthetic polymer doing the holding.
- gum
- film former
- botanical extract
12 Cocos Nucifera (Coconut) Oil

General function
One of the few oils small enough to move into the strand, which is why it is used for pre-wash treatments. It can feel heavy or stiff on protein-sensitive hair.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitDry, coarse, or high-porosity hair
Because it penetrates rather than sits on top, it works on hair that loses water through a worn cuticle instead of only slowing evaporation from the surface the way a non-penetrating oil does.

May suitFrizz-prone, damaged, or high-friction hair
A thin oil layer lowers friction between strands and flattens the raised cuticle that scatters light and catches on its neighbours.

May suitVery dry or highly damaged hair
The exception to the class read: lauric acid is small and linear enough to enter the shaft rather than only coat it, and in comparison testing coconut oil was the one that reduced protein loss from washing on both undamaged and damaged hair.

International Journal of Trichology
- oil
- emollient
13 Niacinamide

General function
Vitamin B3, used in scalp products for conditioning claims.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.

PubChem
- vitamin
- conditioning agent
14 Phytosterols

General function
Plant lipids used to support the hair's own surface layer.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Deposits a lubricating layer that makes combing easier, which is most of what stops mechanical damage adding to frizz.
- emollient
- conditioning agent
15 Keratin

General function
The protein hair is made of. On the outside of the strand it fills gaps and firms up the feel for a few washes.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

DependsVery dry or highly damaged hair
Unhydrolysed protein is too large to enter the strand. It sits on the surface, which is a coating effect rather than internal reinforcement.
- protein
16 Hydrolyzed Keratin

General function
Fragments of the same protein hair is made of. They fill gaps on damaged strands and make hair feel firmer for a few washes.

Secondary ingredient
Lower in the ordered portion of the list, it is more likely playing a supporting role than defining the formula.

May suitFrizz-prone, damaged, or high-friction hair
Filling surface gaps evens out the cuticle, which is part of what makes damaged hair comb and reflect light more like undamaged hair.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

May suitVery dry or highly damaged hair
Size decides where it goes. In fibre testing, fractions around 221 and 2,577 Da reached the cortex while a 75,440 Da fraction stayed on the surface. A label prints the name, never the size, so a protein line is a claim about the ingredient rather than about the depth.

International Journal of Cosmetic Science
- film former
- protein
- hydrolysed protein
17 Caffeine
- active
18 Biotin
- vitamin
19 Serenoa Serrulata Fruit Extract
- botanical extract
20 Trifolium Pratense (Clover) Flower Extract
- botanical extract
21 Equisetum Hiemale Extract
- botanical extract
22 Urtica Dioica (Nettle) Extract
- botanical extract
23 Cola Acuminata Seed Extract
- botanical extract
▾Below about this point, order stops being meaningful — these are typically used at 1% or less.
24 Tocopheryl Acetate
- antioxidant
- vitamin
25 Piroctone Olamine
- active
26 Fragrance · Fragrance/Parfum

General function
An undisclosed blend of scent ingredients. Regulations let it stay unlisted, so a fragrance-free product is the only way to be certain what is not in it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
Declared fragrance. On a fragrance-sensitive routine this is the line that decides it, wherever it sits on the label.
- fragrance
- declared fragrance
27 Sodium Benzoate
- preservative
28 Dipropylene Glycol

General function
A light humectant and solvent that helps fragrance and extracts dissolve evenly.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
29 Quaternium-80

General function
A conditioning silicone with a positive charge, so it deposits where hair is damaged and stays through rinsing.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A surface film slows how quickly humidity reaches the cortex, which is what limits swelling-driven frizz in damp air.

May suitFrizz-prone, damaged, or high-friction hair
Amino-functional silicone carries a positive charge, so it binds where the cuticle is worn rather than coating evenly. Damaged areas get most of it.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- silicone
- conditioning agent
- film former
30 Propanediol

General function
A corn-derived humectant and solvent, often chosen as a lighter-feeling alternative to propylene glycol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Light and water-binding rather than oily, so it hydrates without contributing weight.

May suitVery dry or highly damaged hair
A small water-binding solvent. It holds moisture and helps the rest of the formula spread evenly over the strand.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- humectant
- solvent
31 Ethylhexylglycerin

General function
A preservative booster that also adds a little softness. Almost always paired with phenoxyethanol.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
Emollients fill and smooth the surface of the strand, which lowers the friction that lifts the cuticle and reads as roughness.

PubChem
- preservative
- emollient
32 Stearamidopropyl Dimethylamine

General function
A gentle conditioning agent activated by the acid in the formula. It smooths the cuticle without much build-up.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFrizz-prone, damaged, or high-friction hair
A cationic conditioning agent: it binds to the damaged, negatively charged parts of the cuticle and lowers combing friction there.

May suitVery dry or highly damaged hair
The class that does the detangling in a conditioner. It deposits lubrication where the cuticle is worn.

DependsBuild-up-sensitive routines
Substantive by design. A routine with no detergent wash gives it nothing to leave with.

PubChem
- conditioning agent
33 Beta Vulgaris (Beet) Root Extract

General function
Beetroot extract, used at low levels for moisture claims and natural colour.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Hydration with no oil attached, so it adds very little weight even high on a list.

May suitVery dry or highly damaged hair
Aloe is mostly water carrying sugars that bind more of it, which is why it turns up as the base of moisture-first formulas.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.
- botanical extract
- humectant
34 Polyquaternium-37

General function
A thickening polymer that gives creams and curl products their bounce and helps them cling to the strand.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitCurls or waves needing flexible hold
Cationic polymers hold a curl loosely and stay soft, which is why they turn up in definition products rather than firm-hold ones.

May suitFrizz-prone, damaged, or high-friction hair
A cationic polymer stays on the hair through rinsing, which is what keeps static and combing friction down after the wash.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.
- conditioning agent
- film former
- polymer
- thickener
35 Propylene Glycol Dicaprylate/Dicaprate

General function
A light, dry-feeling ester that spreads other ingredients and softens without a greasy finish.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
A light emollient: it softens the surface with noticeably less weight than an oil or a butter.

May suitFrizz-prone, damaged, or high-friction hair
Spreads thin and lowers friction between strands without the heaviness of a fixed oil.
- light ester
- emollient
36 PPG-1 Trideceth-6
- emulsifier
- solubilizer
37 Phenoxyethanol
- preservative
38 Caprylyl Glycol

General function
A gentle preservative helper that also holds a little moisture.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitVery dry or highly damaged hair
Humectants bind water into the strand, and water — not oil — is what makes dry hair flexible instead of brittle.

DependsClimate-sensitive or frizz-prone hair
A humectant follows the air: it holds water in humid conditions and can give it up in very dry ones. Climate decides what it does more than the label does.

PubChem
- preservative
- humectant
39 Polyacrylamide

General function
A thickening polymer that also leaves a light film, used in gels and styling creams.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitClimate-sensitive or frizz-prone hair
A set polymer film is a physical barrier to humidity, so a style keeps its shape longer in damp conditions.

May suitMaximum-hold styling
Synthetic film formers dry into a continuous film, which is what holds a shape against movement and against humid air.

DependsBuild-up-sensitive routines
Some acrylate copolymers rinse with water and some need a detergent; the label alone does not say which one a formula used.
- film former
- polymer
- thickener
40 Citric Acid

General function
Used to bring the product to a slightly acidic pH, which helps the cuticle lie flat. It is almost always near the end of the list.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitBuild-up-sensitive routines
Holds hard-water minerals in solution so they rinse away instead of depositing on the hair.

May suitFrizz-prone, damaged, or high-friction hair
The acid side of pH adjustment, and the reason it matters is measured: alkaline formulas raise the fibre's surface negative charge, increase friction between strands and lift the scales, while lower-pH ones do the reverse.

May suitGray, silver, or brass-prone hair
Where a warm cast comes from water minerals rather than from the hair itself, holding those metals in solution is what removes it.

International Journal of Trichology
- pH adjuster
- hard-water chelator
41 Maltodextrin

General function
A starch fragment that soaks up oil and water, which is what puts it in dry shampoos. It also carries spray-dried plant extracts and leaves a light film.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitFine or easily flattened hair
Takes up oil at the root, which is where fine hair goes flat first.

May suitMaximum-hold styling
Film formers are what hold a style: they dry into a connected film across the strands so the shape resists movement.

DependsCurls or waves needing flexible hold
How rigid the finish is depends on which polymer it is and what the formula pairs with it, not on there being one.
- absorbent
- film former
- binder
42 Benzyl Benzoate

General function
A fragrance component with a faint balsamic scent, named separately on the label because it is a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
43 Limonene

General function
A citrus-smelling fragrance component that EU rules require to be named separately because some people react to it.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
44 Linalool

General function
A floral fragrance component listed separately as a recognised contact allergen.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May not suitFragrance-sensitive routines
One of the 26 scent components the EU requires to be named individually above a threshold. It is named because it is a known contact allergen, not because it is unusual.

PubChem
- fragrance
- named fragrance allergen
45 Red 33/Ci 17200

General function
A certified colour that tints the product itself. It does not colour hair.

Estimated lower-concentration zone
It appears around or below the estimated 1% line, where label order no longer indicates relative amount; its role may be minor or technical.

May suitGray, silver, or brass-prone hair
A violet or blue colorant sits opposite yellow on the colour wheel, so a trace of it deposited on the surface makes a warm cast read cooler. It washes out over the following few washes.
- colourant

What the whole list adds up to

9 botanical extracts
7 emollients
7 film formers
6 humectants
4 thickeners
4 conditioning agents
4 fragrances
4 preservatives
3 solvents
3 proteins
3 vitamins
3 named fragrance allergens
2 fatty alcohols
2 hydrolysed proteins

Ingredient list captured 2026-08-21. Formulas change — check the package in your hand when an ingredient matters to you.

Price · 8 oz

Seen at $9.99 1 store · checked Aug 21

Good value under $8 Under $0.98/oz it costs less than three-quarters of the 8 products we score as doing the same job

Priced above the products that do the same job. Stores sell it above the $8 line; products that do this job typically go for about $10 at this size.

Sizes

8 ozmost listed

$10.95

$1.37/oz

12 oz

$9.99

$0.83/oz

The 12 oz costs 39% less per ounce than the 8 oz.

Show the price ladder

Price for 8 ozlower is better

Where we’ve seen it2 listings · 2 stores

8 ozmost listed

As I Am (DTC)
$10.95

8 oz · $1.37/oz

Aug 21Lowest per oz

12 ozBest per ounce

Target
$9.99

12 oz · $0.83/oz

Aug 21Lowest per oz

Sorted by price per ounce. Dated observations from our research, not live prices. Direct store pages, no affiliate links. We don’t sell this product.

How we work this out

8 oz is the size stores list most often; every comparison on this page is made at it. Other sizes are shown in the Sizes row and the store list.
Seen at $9.99 is the price we have observed for the 8 oz. We need three stores before we call a price commonly seen.
Good value under $8 comes from the 8 products we score as doing the same job as this one. A quarter of them cost less than $0.98/oz; at 8 oz that is $8. Under that line you are paying less than most of them.
Each size is guarded on its own, so a multipack or a marketplace listing at one size cannot move another.
About $10 is what those same products typically cost at this size — the midpoint of their prices per ounce, scaled to 8 oz.

Formula

Formula score

10 of 10

The formula carries the systems a conditioner is built around, and it sits in the middle of the range for conditioners per ounce.

How the score is counted

2 products we score as doing the same job cost less per ounce
Costs less per ounce than 67% of the 689 conditioners we’ve priced
Covers 6 of the 6 things a conditioner should do
Reviewers mention 4 things they like about how it performs

Conditioning agents up frontWhat makes wet hair comb through.3 pts
Oils or butters in the working zoneSoftens the strand rather than just coating it.2 pts
Slip for detanglingReduces the force it takes to comb wet hair.2 pts
A humectantBinds water into the hair.1 pt
A pH adjusterBrings the formula to the acidic pH hair prefers.1 pt
Fragrance kept out of the top eightScent as a finishing touch, not a major share.1 pt

The formula score is completeness for the job: the share of the systems this product type is normally built around that we can find in this list, weighted. It is not efficacy, not quality, and it never compares across product types.

Does the same job, for less

Same derived functions — what it cleans, conditions, coats or holds — at a lower cost per ounce. Scent, texture and where you buy it can still differ.

NeutrogenaClosest function Hair Restore Strength + Hydrating Repair Conditioner $0.81/oz $0.29/oz less

Protein
Alcohol-free
Medium weight

Function: Oils and butters
Film formers
Also: Floral scent, not fruity
13.5 oz bottle

Compare

OGXLowest cost per oz ProGrowth + Peptide Thickening Hair Conditioner $0.54/oz $0.56/oz less

Protein
Alcohol-free
Medium weight

· Close function

Function: Oils and butters
Film formers
Also: 13 oz bottle

Compare

See more alternatives in the product library

These are functional neighbours, not personal recommendations — they are close on formula, not chosen for anyone. Get the one that fits your hair, routine, and budget

Final decision

Should you buy it?

A solid pick for the hair it suits

Best user

Flaking scalps who want an over-the-counter scalp active and protein high in the formula

Biggest tradeoff

Less suited to anyone sensitive to fragrance, curly-method routines, or hair that stiffens on protein

Best alternative if not

Neutrogena Hair Restore Strength + Hydrating Repair Conditioner, for similar results at a lower price

We do not sell products or take placement fees. This page states what the formula and the prices show; the consultation is what matches it to a person.

Claims check

What the brand says, against what the formula shows

Claims are quoted from the brand. We only mark one supported, partly supported, or conflicting when the ingredient list actually speaks to it; everything else stays "stated by the brand", which is not a criticism — most claims simply cannot be read off a label.

SupportedBacked by ingredients

Partly supportedSome supporting logic

Stated by brandNo clear evidence

Potential conflictFormula works against claim

Ease of Combing Improved by 50%

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Reduces Hair Breakage by 60%

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

Improves Scalp Moisturization by 50%

A brand-run study. We report it as stated and do not repeat the number as fact.

—

Stated by brand

Only the brand’s testing shows this.

How to read this

We look at the first 10–15 ingredients and what they do in a formula — not marketing. If the list doesn't speak to a claim, we don't assume.

Reviewers

What people report

Recurring themes our researchers wrote in their own words from sourced reviews. We do not store or scrape star ratings.

Leaves hair noticeably soft and moisturized without feeling greasy or weighed down.

Reviewers report strong detangling slip, describing it as effortless on textured/curly hair.

textured/curly hair reviewers

The fruity pomegranate fragrance is consistently called out as pleasant.

Users credit the keratin/protein-containing formula with a strengthening effect.

Some reviewers note best results come from pairing this rinse-out conditioner with a leave-in for extra hydration.

How this page was made

Everything above is generated from our researched product record — identity, the ingredient list as printed, the brand's own claims, dated price observations, and review themes written in our researchers' own words. No part of this page is written per product.
The value band is a fixed label over two stored numbers: this product’s cost per ounce as a percentile of every product of this type we have priced, each at the size it is most often sold in, and how many products we score as doing the same job cost at least a quarter less per ounce.
Both scores out of ten are defined on this page. The formula score is completeness for the job, computed from a fixed per-format checklist shown beneath the gauge; the price score is cost per ounce against every product of this type we have priced.
The "Is this right for you?" panel reads only your own consultation answers, and it applies exactly the filters our recommendation engine applies. It is computed when you load the page and is never stored on it.
5 sources consulted for this product (4 manufacturer or regulatory, 1 retailer, 0 editorial), last checked 2026-08-25.
Ingredient references are linked for 17 of 30 product-aware annotations on this page. Fit notes are conditional formulation guidance, not a conclusion about the finished product or about you.
We have not tested this product in a lab and we do not physically test your hair. Formula readings come from the ingredient list; behaviour claims are labelled as the brand's.
Ingredient order tells you relative amount only above roughly 1%. Prices are observations on the dates shown and change without notice.
Ingredient names link to our ingredient library, where each entry shows what it does, which product types use it, and where it usually sits on a label across everything we have researched.
This is cosmetic information, not medical advice, and nothing here diagnoses or treats a health condition.
Formula readings: derivation v22. Record last updated 2026-08-25.

Long & Luxe Conditioner

Is this right for you?

Read from the label, not the marketing

The ingredients that change a decision

What the whole list adds up to

Should you buy it?

What the brand says, against what the formula shows

What people report

More from As I Am

How this page was made

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